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Legal Marketing Association's Overview

Total employees180
HeadquartersChicago
Founded1985

The Legal Marketing Association (LMA) is the premier global organization for professionals involved in marketing, business development, and client service within the legal industry. Established in 1985, LMA provides education, resources, networking opportunities, and professional development to help its members succeed and to advance the legal marketing profession. It serves as the authoritative voice of the legal marketing and business development community, fostering innovation, best practices, and ethical standards.

Where is Legal Marketing Association's Headquarters?

HQ Function

Serves as the central administrative and operational hub for the association. This includes coordinating member services, educational programs, signature events like the LMA Annual Conference, communications, and global initiatives.

Notable Features:

Located in a prominent commercial building in downtown Chicago, providing a professional environment for LMA's dedicated staff managed by SmithBucklin. The location offers accessibility and modern facilities.

Work Culture:

The work culture, supported by association management professionals, is focused on serving LMA's diverse membership, collaborating with volunteer leaders and committees, promoting innovation in legal marketing, and upholding the association's strategic goals.

HQ Significance:

The headquarters is crucial as the operational core for an influential international professional association, supporting thousands of members and numerous regional chapters across North America and internationally.

Values Reflected in HQ: The headquarters operations reflect LMA's commitment to professionalism, community building, continuous learning, and leadership in the legal marketing field.

Location:

The Legal Marketing Association has a significant global presence, primarily through its extensive network of members and regional chapters. While its administrative headquarters is in Chicago, LMA supports professionals across North America (United States and Canada) with numerous regional groups, and has an expanding international reach, notably with LMA Europe. The association facilitates global connections through international membership, virtual and in-person events, shared interest groups (SIGs), and online resources, enabling legal marketers worldwide to connect, learn, and share best practices.

Street Address:

401 N Michigan Ave, Suite 2200

City:

Chicago

State/Province:

IL

Country:

USA

Legal Marketing Association's Global Presence

Buying Intent Signals for Legal Marketing Association

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Legal Marketing Association

As of April 2025, Legal Marketing Association' leadership includes:

Danielle Holland - Chief Executive Officer
Roy Sexton - 2024 LMA President
Jenna Schiappacasse - 2024 LMA President-Elect
Kevin Iredell - 2024 LMA Treasurer
Betsy Spellman - 2024 LMA Secretary
Brenda Plowman - 2024 LMA Immediate Past President

Investors of Legal Marketing Association

Legal Marketing Association has been backed by several prominent investors over the years, including:

The Legal Marketing Association is a 501(c)(6) non-profit professional association. It is not funded by traditional investors but through membership dues, event registrations (such as its Annual Conference and P3 Conference), publications, and sponsorships from industry partners.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The Legal Marketing Association's executive leadership comprises its Board of Directors, whose officers are elected annually and typically begin their terms in January. For 2024, new officers were appointed, and roles transitioned accordingly. No significant changes in permanent senior staff (e.g., CEO) have been publicly announced in the last 12 months.

Departures

Morgan Horvitz, Morgan Horvitz concluded her term as Treasurer on the LMA Board of Directors.
Jill Huse, Jill Huse concluded her term as Secretary on the LMA Board of Directors.
Kevin McMurdo, Kevin McMurdo concluded his term as Immediate Past President on the LMA Board of Directors.

New Appointments:

Roy Sexton, Roy Sexton assumed the LMA Presidency for 2024, previously 2023 President-Elect.
Jenna Schiappacasse, Jenna Schiappacasse appointed as LMA President-Elect.
Kevin Iredell, Kevin Iredell appointed as LMA Treasurer.
Betsy Spellman, Betsy Spellman appointed as LMA Secretary.
Brenda Plowman, Brenda Plowman transitioned to LMA Immediate Past President, previously 2023 President.

Technology (Tech Stack) used by Legal Marketing Association

Discover the tools Legal Marketing Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Legal Marketing Association Email Formats and Examples

The Legal Marketing Association utilizes general contact emails for public inquiries, such as info@legalmarketing.org and membersupport@legalmarketing.org. For direct communication with LMA staff, email formats typically follow common professional patterns. Access to a full staff directory with individual email addresses may require direct inquiry or be available through member portals.

A common Legal Marketing Association Email format for staff is likely [first_initial][last_name]@legalmarketing.org (e.g., jdoe@legalmarketing.org) or [first_name].[last_name]@legalmarketing.org.

Format

dholland@legalmarketing.org

Example

70%

Success rate

News and media

legalmarketing.orgApril 10, 2024

Legal Marketing Association Announces Winners of the 2024 Your Honor Awards

The Legal Marketing Association (LMA) celebrated outstanding achievements in the legal marketing profession by announcing the winners of its 2024 Your Honor Awards. These prestigious awards recognize excellence, creativity, and measurable results in legal marketing and business development initiatives across various categories....more

Law360 PulseApril 4, 2024

Legal Marketing Association Kicks Off Its Largest Annual Conference To Date In San Diego

The Legal Marketing Association commenced its 2024 Annual Conference in San Diego, reported as its largest ever. The event gathered legal marketing and business development professionals for several days of educational sessions, keynote presentations, networking opportunities, and insights into the latest industry trends....more

legalmarketing.orgNovember 2, 2023

Legal Marketing Association Announces 2024 International Board of Directors

The Legal Marketing Association (LMA) officially announced its 2024 International Board of Directors. Roy Sexton was named as the incoming President, leading a diverse group of experienced professionals who will guide the association's strategic direction and initiatives in the upcoming year....more

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