The Legal Marketing Association (LMA) is the premier global organization for professionals involved in marketing, business development, and client service within the legal industry. Established in 1985, LMA provides education, resources, networking opportunities, and professional development to help its members succeed and to advance the legal marketing profession. It serves as the authoritative voice of the legal marketing and business development community, fostering innovation, best practices, and ethical standards.
Serves as the central administrative and operational hub for the association. This includes coordinating member services, educational programs, signature events like the LMA Annual Conference, communications, and global initiatives.
Located in a prominent commercial building in downtown Chicago, providing a professional environment for LMA's dedicated staff managed by SmithBucklin. The location offers accessibility and modern facilities.
The work culture, supported by association management professionals, is focused on serving LMA's diverse membership, collaborating with volunteer leaders and committees, promoting innovation in legal marketing, and upholding the association's strategic goals.
The headquarters is crucial as the operational core for an influential international professional association, supporting thousands of members and numerous regional chapters across North America and internationally.
The Legal Marketing Association has a significant global presence, primarily through its extensive network of members and regional chapters. While its administrative headquarters is in Chicago, LMA supports professionals across North America (United States and Canada) with numerous regional groups, and has an expanding international reach, notably with LMA Europe. The association facilitates global connections through international membership, virtual and in-person events, shared interest groups (SIGs), and online resources, enabling legal marketers worldwide to connect, learn, and share best practices.
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As of April 2025, Legal Marketing Association' leadership includes:
Legal Marketing Association has been backed by several prominent investors over the years, including:
The Legal Marketing Association's executive leadership comprises its Board of Directors, whose officers are elected annually and typically begin their terms in January. For 2024, new officers were appointed, and roles transitioned accordingly. No significant changes in permanent senior staff (e.g., CEO) have been publicly announced in the last 12 months.
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The Legal Marketing Association utilizes general contact emails for public inquiries, such as info@legalmarketing.org and membersupport@legalmarketing.org. For direct communication with LMA staff, email formats typically follow common professional patterns. Access to a full staff directory with individual email addresses may require direct inquiry or be available through member portals.
A common Legal Marketing Association Email format for staff is likely [first_initial][last_name]@legalmarketing.org (e.g., jdoe@legalmarketing.org) or [first_name].[last_name]@legalmarketing.org.
Format
dholland@legalmarketing.org
Example
70%
Success rate
legalmarketing.org • April 10, 2024
The Legal Marketing Association (LMA) celebrated outstanding achievements in the legal marketing profession by announcing the winners of its 2024 Your Honor Awards. These prestigious awards recognize excellence, creativity, and measurable results in legal marketing and business development initiatives across various categories....more
Law360 Pulse • April 4, 2024
The Legal Marketing Association commenced its 2024 Annual Conference in San Diego, reported as its largest ever. The event gathered legal marketing and business development professionals for several days of educational sessions, keynote presentations, networking opportunities, and insights into the latest industry trends....more
legalmarketing.org • November 2, 2023
The Legal Marketing Association (LMA) officially announced its 2024 International Board of Directors. Roy Sexton was named as the incoming President, leading a diverse group of experienced professionals who will guide the association's strategic direction and initiatives in the upcoming year....more
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