What Does Legacy Marketing Do?

Total employees298
HeadquartersChicago
Founded2003

Legacy Marketing is an independent, award-winning experiential marketing agency that specializes in creating immersive and engaging brand experiences. They partner with leading brands to connect with consumers through innovative live and digital events, activations, and campaigns that drive measurable results and build lasting brand affinity. With a strong focus on creativity, strategy, and execution, Legacy helps brands tell their stories and foster meaningful connections in impactful ways across North America.

Where Is Legacy Marketing's Headquarters?

HQ Function

Serves as the central hub for strategic planning, creative development, client services, financial operations, and overall agency management.

Notable Features:

Modern office space located in Chicago's West Loop, designed to foster creative collaboration and client engagement. Features open-plan workspaces, project rooms, and technology-enabled presentation areas.

Work Culture:

A dynamic, collaborative, and creative environment that encourages innovation and teamwork. The culture is fast-paced and results-driven, with a strong emphasis on delivering exceptional brand experiences.

HQ Significance:

The Chicago headquarters is the nerve center of Legacy Marketing, driving the agency's vision, strategy, and operational excellence for campaigns across North America.

Values Reflected in HQ: The dynamic and collaborative workspace reflects Legacy's core values of creativity, partnership, passion, and executional excellence in delivering cutting-edge brand experiences.

Location:

Legacy Marketing primarily supports its clients' experiential marketing campaigns across North America (USA and Canada). Their services, from initial strategy and creative ideation to on-the-ground execution and event management, are tailored for these markets. The acquisition of Mirrored Media has further strengthened their presence, particularly on the U.S. West Coast.

Street Address:

600 W. Van Buren St., Suite 700

City:

Chicago

State/Province:

Illinois

Country:

USA

Where Else Does Legacy Marketing Operate Around the World?

Los Angeles, California, USA

Address: Servicing West Coast clients and housing the Mirrored Media division, Los Angeles, CA. Specific address details typically managed per project/client.

To expand Legacy Marketing's footprint on the West Coast, leverage the expertise of the acquired Mirrored Media team, and tap into the vibrant entertainment and cultural marketing ecosystem of Los Angeles.

Nationwide, USA & Canada (Project-Based)

Address: Project-specific field offices and remote teams deployed as needed.

To provide agile, scalable, and localized support and execution for brand experiences in key North American markets, adapting to specific regional demographics and client objectives.

Buying Intent Signals for Legacy Marketing

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Legacy Marketing? Meet the Executive Team

As of April 2025, Legacy Marketing' leadership includes:

Kevin Berg - Chairman & Co-Founder
Chris Hibbs - Chief Executive Officer
Will Gliatas - President
Kelly Gibbons - Chief Client Officer
Ben "Boo" Geraci - Chief Creative Officer
Alison Schoen - Chief Financial Officer
Erin Kuhlman - Chief People Officer
Justin Lefkovitch - Chief Growth Officer

Who's Investing in Legacy Marketing?

Legacy Marketing has been backed by several prominent investors over the years, including:

Privately Held / Founder-Owned

What Leadership Changes Has Legacy Marketing Seen Recently?

Hire1
Exits0

In the past 12 months, Legacy Marketing significantly expanded its leadership and capabilities through the strategic acquisition of Mirrored Media, which resulted in Justin Lefkovitch joining as Chief Growth Officer. This move underscores a strong focus on innovation, particularly in culturally relevant and music-based experiential marketing, and expansion of West Coast operations. The core leadership team has otherwise maintained stability.

New Appointments:

Justin Lefkovitch, Justin Lefkovitch assumed the role of Chief Growth Officer at Legacy Marketing subsequent to the acquisition of his agency, Mirrored Media. He is tasked with driving new business development and expanding market presence.

What Technology (Tech Stack) Is Used byLegacy Marketing?

Discover the tools Legacy Marketing uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Legacy Marketing Email Formats and Examples

Legacy Marketing commonly utilizes a standard corporate email format, typically combining the employee's first initial with their last name, followed by the company domain.

[first_initial][last]@legacymarketing.com

Format

kberg@legacymarketing.com

Example

85%

Success rate

What's the Latest News About Legacy Marketing?

PR NewswireJune 27, 2023

Legacy Marketing Acquires Award-Winning Experiential Agency Mirrored Media

Legacy Marketing announced its acquisition of Los Angeles-based Mirrored Media, an experiential agency renowned for creating impactful campaigns rooted in music and culture. This strategic move expands Legacy's creative capabilities, West Coast presence, and welcomes Mirrored Media's founder, Justin Lefkovitch, as Chief Growth Officer....more

AdweekMarch 1, 2023

AOR Experiential: Constellation Brands Beer Division Selects Legacy Marketing

Constellation Brands Beer Division has appointed Legacy Marketing as its experiential agency of record. Legacy Marketing will be responsible for developing and executing immersive brand experiences for major beer brands within Constellation's portfolio, including Corona, Modelo, and Pacifico....more

PR NewswireMay 9, 2023

Legacy Marketing Announces Partnership with Pro Football Hall of Famer Charles Woodson's Wine and Spirits Brands

Legacy Marketing has partnered with Charles Woodson's Intercept Wines and Woodson Bourbon Whiskey to lead their experiential marketing efforts. The collaboration aims to build brand awareness and consumer engagement through unique tasting events and activations....more

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