What Does LeftLane Sports Do?

Total employees12
HeadquartersSan Luis Obispo
Founded2009

LeftLane Sports was an online, members-only retailer that specialized in offering discounted endurance, outdoor, and action sports equipment, apparel, and footwear. They operated on a flash-sale model, providing limited-time deals on products from well-known brands in running, cycling, triathlon, swimming, outdoor, and action sports. In August 2016, LeftLane Sports was acquired by Backcountry.com, and its operations were subsequently integrated into Steep & Cheap, Backcountry's outlet e-commerce site. The LeftLaneSports.com domain now typically redirects to a LeftLane Sports branded section on Steep & Cheap, continuing to offer deals under its banner.

Where Is LeftLane Sports's Headquarters?

HQ Function

The San Luis Obispo office historically served as the central hub for LeftLane Sports' e-commerce operations, including merchandising, marketing, technology, and customer support.

Notable Features:

As an online retailer, its physical presence was primarily functional office space tailored for e-commerce operations rather than notable architectural design.

Work Culture:

The work culture at LeftLane Sports, prior to acquisition, was likely dynamic and fast-paced, characteristic of an e-commerce startup in the competitive sporting goods market, with a focus on providing value to its members.

HQ Significance:

This location was significant as the birthplace and operational center of LeftLane Sports, where it grew its member base and established its brand in the online flash-sale market for endurance sports gear before being acquired.

Values Reflected in HQ: The operations at this headquarters would have reflected values such as customer focus (member-based deals), agility (flash sales), and a passion for endurance and outdoor sports.

Location:

Prior to its acquisition, LeftLane Sports primarily focused on the U.S. market, serving customers across the United States through its e-commerce platform. While some international shipping might have been available, its core operations and marketing were domestically centered. Post-acquisition, its brand reach is part of Steep & Cheap and Backcountry.com's broader distribution network.

Street Address:

1150 Laurel Lane, Suite 100 (Historical)

City:

San Luis Obispo

State/Province:

CA

Country:

USA

Where Else Does LeftLane Sports Operate Around the World?

No additional office locations available.

Buying Intent Signals for LeftLane Sports

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading LeftLane Sports? Meet the Executive Team

As of April 2025, LeftLane Sports' leadership includes:

Erik Fialho - Co-Founder & Former CEO
Helio Fialho - Co-Founder & Former President/COO
Maggie Bartels - Former VP of Merchandising

Who's Investing in LeftLane Sports?

LeftLane Sports has been backed by several prominent investors over the years, including:

VMG Partners (VMG Ignite)
U.S. Venture Partners (USVP)
Brydges Capital

What Leadership Changes Has LeftLane Sports Seen Recently?

Hire0
Exits0

There have been no executive new hires or exits specifically for LeftLane Sports in the last 12 months, as the company was acquired in 2016 and no longer operates as an independent entity with its own executive team. Leadership changes would occur within the parent company, Backcountry.com.

What Technology (Tech Stack) Is Used byLeftLane Sports?

Discover the tools LeftLane Sports uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

LeftLane Sports Email Formats and Examples

Specific email formats for LeftLane Sports are not publicly verifiable and are likely obsolete due to the company's acquisition. Communications now originate from Steep & Cheap or Backcountry.com domains. Historically, e-commerce companies of this size often used formats like [first_initial][last]@[domain].com or [first]@[domain].com.

[first_initial][last]@leftlanesports.com (speculative/historical)

Format

jdoe@leftlanesports.com (example, not verified)

Example

20%

Success rate

What's the Latest News About LeftLane Sports?

ShopEatSurf.comAugust 2, 2016

Backcountry.com Acquires LeftLane Sports and ActiveJunky

Backcountry.com announced its acquisition of LeftLane Sports, an online retailer specializing in endurance sports gear, and ActiveJunky, a cashback loyalty site. The move was aimed at expanding Backcountry's presence in the value-driven segment of the outdoor and active sports market....more

PR NewswireFebruary 10, 2015

LeftLane Sports Secures Growth Capital From VMG Ignite

LeftLane Sports, an online private sales site for endurance and outdoor sports gear, announced it had secured a round of growth equity financing led by VMG Ignite, the growth equity fund of VMG Partners. The funding was intended to accelerate growth, expand product offerings, and enhance user experience....more

Outside Business JournalMay 1, 2012

LeftLane Sports hires VP of Merchandising

LeftLane Sports announced the hiring of Maggie Bartels as its new Vice President of Merchandising. Bartels brought extensive experience from previous roles at Sierra Trading Post and Sunglass Hut....more

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