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LeftLane Sports was an online, members-only retailer that specialized in offering discounted endurance, outdoor, and action sports equipment, apparel, and footwear. They operated on a flash-sale model, providing limited-time deals on products from well-known brands in running, cycling, triathlon, swimming, outdoor, and action sports. In August 2016, LeftLane Sports was acquired by Backcountry.com, and its operations were subsequently integrated into Steep & Cheap, Backcountry's outlet e-commerce site. The LeftLaneSports.com domain now typically redirects to a LeftLane Sports branded section on Steep & Cheap, continuing to offer deals under its banner.
The San Luis Obispo office historically served as the central hub for LeftLane Sports' e-commerce operations, including merchandising, marketing, technology, and customer support.
As an online retailer, its physical presence was primarily functional office space tailored for e-commerce operations rather than notable architectural design.
The work culture at LeftLane Sports, prior to acquisition, was likely dynamic and fast-paced, characteristic of an e-commerce startup in the competitive sporting goods market, with a focus on providing value to its members.
This location was significant as the birthplace and operational center of LeftLane Sports, where it grew its member base and established its brand in the online flash-sale market for endurance sports gear before being acquired.
Prior to its acquisition, LeftLane Sports primarily focused on the U.S. market, serving customers across the United States through its e-commerce platform. While some international shipping might have been available, its core operations and marketing were domestically centered. Post-acquisition, its brand reach is part of Steep & Cheap and Backcountry.com's broader distribution network.
1150 Laurel Lane, Suite 100 (Historical)
San Luis Obispo
CA
USA
No additional office locations available.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, LeftLane Sports' leadership includes:
LeftLane Sports has been backed by several prominent investors over the years, including:
There have been no executive new hires or exits specifically for LeftLane Sports in the last 12 months, as the company was acquired in 2016 and no longer operates as an independent entity with its own executive team. Leadership changes would occur within the parent company, Backcountry.com.
Discover the tools LeftLane Sports uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Specific email formats for LeftLane Sports are not publicly verifiable and are likely obsolete due to the company's acquisition. Communications now originate from Steep & Cheap or Backcountry.com domains. Historically, e-commerce companies of this size often used formats like [first_initial][last]@[domain].com or [first]@[domain].com.
[first_initial][last]@leftlanesports.com (speculative/historical)
Format
jdoe@leftlanesports.com (example, not verified)
Example
20%
Success rate
ShopEatSurf.com • August 2, 2016
Backcountry.com announced its acquisition of LeftLane Sports, an online retailer specializing in endurance sports gear, and ActiveJunky, a cashback loyalty site. The move was aimed at expanding Backcountry's presence in the value-driven segment of the outdoor and active sports market....more
PR Newswire • February 10, 2015
LeftLane Sports, an online private sales site for endurance and outdoor sports gear, announced it had secured a round of growth equity financing led by VMG Ignite, the growth equity fund of VMG Partners. The funding was intended to accelerate growth, expand product offerings, and enhance user experience....more
Outside Business Journal • May 1, 2012
LeftLane Sports announced the hiring of Maggie Bartels as its new Vice President of Merchandising. Bartels brought extensive experience from previous roles at Sierra Trading Post and Sunglass Hut....more
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