Leen Bakker is a prominent discount retail chain specializing in home furnishings, interior decoration, garden items, and DIY products. Originally founded in the Netherlands, the company operates numerous stores primarily in the Netherlands and Belgium, offering a wide and accessible range of products for every part of the home. Leen Bakker's mission is to make comfortable and stylish living available to everyone, emphasizing value, contemporary trends, and customer convenience through its physical stores and a robust e-commerce platform. The company was acquired by Gilde Equity Management in 2017 and is part of the Homefashion Group.
Serves as the central operational and strategic hub for Homefashion Group, including Leen Bakker and Kwantum, encompassing management, strategic planning, product sourcing and design, marketing, IT, finance, HR, and logistics coordination for its retail activities.
The Raamsdonksveer facility is a modern office combined with a large national distribution center (DC). This co-location allows for efficient coordination between corporate functions and logistics, supporting both physical stores and e-commerce fulfillment.
The work culture is likely dynamic, collaborative, and customer-focused, reflecting the fast-paced retail environment. There's an emphasis on efficiency, innovation in product offering, and adapting to consumer trends in the home furnishing market.
The headquarters is pivotal for orchestrating Leen Bakker's (and Kwantum's) brand strategy, managing complex supply chains, driving e-commerce growth, and ensuring a consistent customer experience across all channels in the Netherlands and Belgium.
Leen Bakker's primary operational presence is concentrated in the Netherlands and Belgium, where it operates a significant number of physical retail stores and robust e-commerce platforms. While it formerly had stores in Germany and Luxembourg, the company has since focused its efforts on strengthening its position in the Benelux market. Its global reach is primarily through its international sourcing network, procuring home furnishings, textiles, and related products from suppliers across various countries to offer a diverse and competitively priced assortment to its customers.
Kruisbaak 2
Raamsdonksveer
North Brabant
Netherlands
Address: Antwerpsesteenweg 1019, 9041 Oostakker, Belgium
Manages and supports the Leen Bakker brand and extensive retail network specifically for Belgium, adapting group strategies to local consumer preferences and market conditions.
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As of April 2025, Leen Bakker' leadership includes:
Leen Bakker has been backed by several prominent investors over the years, including:
Over the past 12 months, Homefashion Group, the parent company of Leen Bakker and Kwantum, has undergone significant leadership changes. This includes the appointment of a new CEO in late 2023, followed by new CCO and COO appointments, and an interim CFO in early 2024, aimed at steering the company's strategic direction and growth.
Discover the tools Leen Bakker uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Leen Bakker primarily uses dedicated email addresses for customer service and specific inquiries, which are publicly available on their website. For corporate communications, common email patterns typically involve combinations of first name and last name, or initials and last name, followed by '@leenbakker.nl' or potentially '@homefashiongroup.com' for group-level roles.
[first_initial][lastname]@leenbakker.nl (e.g., jdoe@leenbakker.nl) or [firstname].[lastname]@leenbakker.nl (e.g., jane.doe@leenbakker.nl)
Format
klantenservice@leenbakker.nl
Example
70%
Success rate
RetailDetail.eu • September 6, 2023
Debbie Klein has been appointed as the new CEO of Homefashion Group, the parent company of Leen Bakker and Kwantum, effective September 2023. She succeeded Albert Voogd, who stepped down in August 2023....more
RetailTrends.nl • February 1, 2024
Corina Breepoel has been appointed as the new Chief Commercial Officer (CCO) of Homefashion Group, the parent company of Leen Bakker and Kwantum, effective February 2024. She brings experience from her previous role at Blokker....more
FashionUnited.nl • April 2, 2024
Homefashion Group, parent of Leen Bakker and Kwantum, announced the appointment of Raymond van den Bosch as its interim Chief Financial Officer. This follows the departure of Claire Saenko in March 2024....more
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