What Does Leadfeeder Do?

Total employees47
HeadquartersHelsinki
FoundedN/A

Leadfeeder is a powerful B2B SaaS platform designed to identify companies visiting a user's website, even if they don't fill out a form. It provides sales and marketing teams with actionable insights into anonymous web traffic, revealing interested prospects and their browsing behavior. By integrating with CRMs like Salesforce, Pipedrive, and HubSpot, Leadfeeder helps businesses generate more qualified leads, personalize outreach, and improve sales conversion rates. In 2022, Leadfeeder merged with Echobot and subsequently rebranded to Dealfront, combining web visitor identification with sales intelligence to create a comprehensive Go-To-Market platform primarily for the European market.

Where Is Leadfeeder's Headquarters?

HQ Function

The Helsinki office historically served as the main hub for Leadfeeder's product development, engineering, and core operations. It continues to be a significant center for innovation for the Leadfeeder product line within Dealfront.

Notable Features:

Located in a central part of Helsinki, the office provides a modern and collaborative workspace typical of Nordic tech companies, designed to foster innovation and teamwork.

Work Culture:

Leadfeeder has cultivated a work culture emphasizing autonomy, transparency, and continuous learning. Even as part of Dealfront, this ethos likely persists, promoting a results-driven yet supportive environment, with a strong remote-work friendly approach.

HQ Significance:

Helsinki is significant as the birthplace of Leadfeeder and represents its strong Finnish tech roots. It's where the core technology was developed and scaled, establishing its reputation in B2B lead generation.

Values Reflected in HQ: The Helsinki office environment would reflect Leadfeeder's core values of customer-centricity, innovation, and a practical, solution-oriented approach to business challenges.

Location:

Originally serving a global customer base from Finland, Leadfeeder's reach is now significantly expanded as part of Dealfront. Dealfront has a strong presence across Europe and North America, with offices in Finland, Germany, the UK, France, Sweden, and the USA. It supports customers globally through direct sales, customer success teams, and an extensive partner network. Key functions like sales, marketing, customer support, and product development are distributed across these regions, often leveraging a remote-first work model to attract talent worldwide.

Street Address:

Mikonkatu 17 C

City:

Helsinki

State/Province:

Uusimaa

Country:

Finland

Where Else Does Leadfeeder Operate Around the World?

Karlsruhe, Baden-Württemberg/Germany

Address: Haid-und-Neu-Straße 7, 76131 Karlsruhe, Germany (Dealfront DE Office)

Central to Dealfront's European strategy, particularly for German-speaking markets, and a center for product innovation for the combined Dealfront platform.

New York, NY/USA

Address: WeWork, 199 Water St, New York, NY 10038, USA (Dealfront US Office)

To drive growth and provide localized services in the strategically important North American B2B market for Dealfront's solutions.

London, England/United Kingdom

Address: Central London (Dealfront UK Office, specific address may vary, often flexible/serviced offices)

To strengthen Dealfront's presence and serve its growing customer base in the UKI region.

Buying Intent Signals for Leadfeeder

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Leadfeeder? Meet the Executive Team

As of April 2025, Leadfeeder' leadership includes:

Bastian Karweg - CEO, Dealfront
Pekka Koskinen - Chief Product Officer (CPO), Dealfront & Founder of Leadfeeder
Jaakko Paalanen - Chief Technology Officer (CTO), Dealfront
Hertta Eskola - Chief Operating Officer (COO), Dealfront
Sebastian Schmidt - Chief Revenue Officer (CRO), Dealfront

Who's Investing in Leadfeeder?

Leadfeeder has been backed by several prominent investors over the years, including:

Superhero Capital
Vendep Capital
LocalGlobe (now Phoenix Court Group)
Conor Venture Partners

What Leadership Changes Has Leadfeeder Seen Recently?

Hire1
Exits0

Dealfront has focused on integrating and strengthening its leadership team following the merger of Leadfeeder and Echobot. A notable recent appointment was made to bolster its revenue generation capabilities.

New Appointments:

Sebastian Schmidt, Sebastian Schmidt joined Dealfront as the new Chief Revenue Officer, tasked with driving global revenue growth and sales team leadership.

What Technology (Tech Stack) Is Used byLeadfeeder?

Discover the tools Leadfeeder uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Leadfeeder Email Formats and Examples

As Leadfeeder is now part of Dealfront, professional communications would typically use Dealfront's email domain. The most common email format observed for Dealfront employees is [first].[last]@dealfront.com.

[first].[last]@dealfront.com

Format

pekka.koskinen@dealfront.com

Example

90%

Success rate

What's the Latest News About Leadfeeder?

Dealfront NewsroomJuly 6, 2023

Dealfront Acquires LeadExpress to Strengthen Benelux Market Presence

Dealfront announced its acquisition of LeadExpress, a Dutch company specializing in web visitor identification. This strategic move aims to enhance Dealfront's capabilities and expand its market share in the Benelux region....more

Dealfront Newsroom (or relevant industry publication)September 14, 2023

Sebastian Schmidt Appointed New Chief Revenue Officer at Dealfront

Dealfront appointed Sebastian Schmidt as its new Chief Revenue Officer (CRO). Schmidt brings extensive experience in scaling SaaS businesses and will lead Dealfront's global sales organization....more

Tech.euMay 25, 2022

Echobot and Leadfeeder merge, rebrand as Dealfront, and announce €50 million investment

Finnish firm Leadfeeder and German company Echobot merged to form Dealfront, securing a €50 million investment led by Great Hill Partners. The merger aims to create a leading European Go-To-Market platform....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Leadfeeder, are just a search away.