Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Leadfeeder is a powerful B2B SaaS platform designed to identify companies visiting a user's website, even if they don't fill out a form. It provides sales and marketing teams with actionable insights into anonymous web traffic, revealing interested prospects and their browsing behavior. By integrating with CRMs like Salesforce, Pipedrive, and HubSpot, Leadfeeder helps businesses generate more qualified leads, personalize outreach, and improve sales conversion rates. In 2022, Leadfeeder merged with Echobot and subsequently rebranded to Dealfront, combining web visitor identification with sales intelligence to create a comprehensive Go-To-Market platform primarily for the European market.
The Helsinki office historically served as the main hub for Leadfeeder's product development, engineering, and core operations. It continues to be a significant center for innovation for the Leadfeeder product line within Dealfront.
Located in a central part of Helsinki, the office provides a modern and collaborative workspace typical of Nordic tech companies, designed to foster innovation and teamwork.
Leadfeeder has cultivated a work culture emphasizing autonomy, transparency, and continuous learning. Even as part of Dealfront, this ethos likely persists, promoting a results-driven yet supportive environment, with a strong remote-work friendly approach.
Helsinki is significant as the birthplace of Leadfeeder and represents its strong Finnish tech roots. It's where the core technology was developed and scaled, establishing its reputation in B2B lead generation.
Originally serving a global customer base from Finland, Leadfeeder's reach is now significantly expanded as part of Dealfront. Dealfront has a strong presence across Europe and North America, with offices in Finland, Germany, the UK, France, Sweden, and the USA. It supports customers globally through direct sales, customer success teams, and an extensive partner network. Key functions like sales, marketing, customer support, and product development are distributed across these regions, often leveraging a remote-first work model to attract talent worldwide.
Mikonkatu 17 C
Helsinki
Uusimaa
Finland
Address: Haid-und-Neu-Straße 7, 76131 Karlsruhe, Germany (Dealfront DE Office)
Central to Dealfront's European strategy, particularly for German-speaking markets, and a center for product innovation for the combined Dealfront platform.
Address: WeWork, 199 Water St, New York, NY 10038, USA (Dealfront US Office)
To drive growth and provide localized services in the strategically important North American B2B market for Dealfront's solutions.
Address: Central London (Dealfront UK Office, specific address may vary, often flexible/serviced offices)
To strengthen Dealfront's presence and serve its growing customer base in the UKI region.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Leadfeeder' leadership includes:
Leadfeeder has been backed by several prominent investors over the years, including:
Dealfront has focused on integrating and strengthening its leadership team following the merger of Leadfeeder and Echobot. A notable recent appointment was made to bolster its revenue generation capabilities.
Discover the tools Leadfeeder uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As Leadfeeder is now part of Dealfront, professional communications would typically use Dealfront's email domain. The most common email format observed for Dealfront employees is [first].[last]@dealfront.com.
[first].[last]@dealfront.com
Format
pekka.koskinen@dealfront.com
Example
90%
Success rate
Dealfront Newsroom • July 6, 2023
Dealfront announced its acquisition of LeadExpress, a Dutch company specializing in web visitor identification. This strategic move aims to enhance Dealfront's capabilities and expand its market share in the Benelux region....more
Dealfront Newsroom (or relevant industry publication) • September 14, 2023
Dealfront appointed Sebastian Schmidt as its new Chief Revenue Officer (CRO). Schmidt brings extensive experience in scaling SaaS businesses and will lead Dealfront's global sales organization....more
Tech.eu • May 25, 2022
Finnish firm Leadfeeder and German company Echobot merged to form Dealfront, securing a €50 million investment led by Great Hill Partners. The merger aims to create a leading European Go-To-Market platform....more
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