HQ Function

Serves as the strategic headquarters for Groupe Casino, owner of the Leader Price brand. It manages brand strategy, franchise agreements, procurement for branded products, and overall group operations related to the brand.

Notable Features:

A modern corporate campus, home to one of France's major retail conglomerates, designed to support diverse retail operations and brand management.

Work Culture:

The work culture at Groupe Casino emphasizes innovation in retail, brand development, and adapting to dynamic consumer markets. It's characterized by a focus on performance and managing a multi-format, multi-brand retail portfolio.

HQ Significance:

This location is central to the ongoing management and development of the Leader Price brand, particularly for its franchise network in France and internationally, following the strategic divestment of a large part of its original store portfolio.

Values Reflected in HQ: The headquarters reflects Groupe Casino's values of customer centricity, innovation, responsible retailing, and entrepreneurial spirit in managing its portfolio of brands, including Leader Price.

Location:

While the core French operations saw a major change with ALDI's acquisition, the Leader Price brand maintains a global presence primarily through franchise agreements. These are prominent in French overseas departments and territories (e.g., Martinique, Guadeloupe, Réunion) and several African countries. Groupe Casino supports these international franchise operations through brand management, sourcing of Leader Price branded products, and providing retail operational frameworks. The focus is on adapting the discount grocery model to diverse local market conditions and consumer demands.

Street Address:

1, Esplanade de France

City:

Saint-Étienne

State/Province:

Loire

Country:

France