What Does Leadbolt Do?

Total employees11
HeadquartersSydney
Founded2010

Leadbolt was a high-performance mobile advertising platform for user acquisition and in-app monetization, founded in 2010. It offered advanced ad serving and optimization technologies, catering to global mobile app developers and advertisers. Renowned for its direct response advertising capabilities and marketplace, Leadbolt focused on delivering quality installs and engagement for its clients. In March 2021, Leadbolt was acquired by AppLovin, a leading marketing software company, and its operations and technology were integrated into AppLovin's broader platform. This page provides historical information about Leadbolt as an independent entity prior to its acquisition.

Where Is Leadbolt's Headquarters?

HQ Function

Served as the global operational hub, housing core management, product development, engineering, and business development teams for the APAC region and contributing to global strategy.

Notable Features:

Likely a modern office space within a commercial district, designed to foster collaboration and innovation, typical of tech companies in the ad-tech sector. Specific architectural details are not widely publicized.

Work Culture:

As a mobile technology company, Leadbolt's culture was characterized as dynamic, fast-paced, and innovative, with a strong focus on data-driven results and collaborative teamwork within the competitive mobile advertising landscape.

HQ Significance:

The Sydney headquarters was significant as the birthplace of Leadbolt, driving its initial growth, technological development, and establishing its presence in the global mobile advertising market, particularly with strong roots in the APAC region.

Values Reflected in HQ: The choice of Sydney, a major international city, for its headquarters likely reflected Leadbolt's ambition, its need for access to skilled talent, and its global outlook from inception. The office environment would have aimed to support innovation, agility, and a performance-oriented culture.

Location:

Prior to its acquisition by AppLovin, Leadbolt operated as a global mobile advertising platform. It served a worldwide clientele of mobile app developers and advertisers, with a strong presence in North America, Europe, Asia-Pacific (APAC), and other emerging markets. Its platform facilitated global user acquisition campaigns and app monetization strategies through an extensive international network, supported by its key offices in Sydney and Los Angeles.

Street Address:

Specific street address details for the former Sydney HQ are not readily available in public records post-acquisition. It was located within Sydney's central business district.

City:

Sydney

State/Province:

New South Wales

Country:

Australia

Where Else Does Leadbolt Operate Around the World?

Los Angeles, California, USA

Address: Specific street address details for the former Los Angeles office are not readily available in public records post-acquisition. It was strategically located to serve the North American market.

To establish and expand Leadbolt's footprint in the significant North American mobile advertising ecosystem, providing localized services and tapping into the large base of tech companies and advertisers in the region.

Buying Intent Signals for Leadbolt

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Leadbolt? Meet the Executive Team

As of April 2025, Leadbolt' leadership includes:

Dale Carr - Founder & CEO (Former)
Marc Carr - Co-founder & COO/CRO (Former)

Who's Investing in Leadbolt?

Leadbolt has been backed by several prominent investors over the years, including:

Primarily Bootstrapped/Self-funded in early stages
Undisclosed private angel and venture capital investors (in later growth phases)

What Leadership Changes Has Leadbolt Seen Recently?

Hire0
Exits0

Following its acquisition by AppLovin in March 2021, Leadbolt ceased to operate as an independent entity with its own distinct executive team. The leadership and broader team were either integrated into AppLovin's structure or transitioned out as part of the acquisition. Therefore, specific executive hire/exit news for 'Leadbolt' as a standalone company in the last 12 months (a period significantly post-acquisition) is not applicable. The most relevant 'executive news' pertains to the overall transition during the acquisition.

What Technology (Tech Stack) Is Used byLeadbolt?

Discover the tools Leadbolt uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Leadbolt Email Formats and Examples

Historically, before its acquisition by AppLovin, Leadbolt likely used common corporate email formats. Standard patterns for tech companies often include combinations of first name, last name, or initials at their domain (leadbolt.com). These formats are no longer active for Leadbolt.

Common historical patterns included [first].[last]@leadbolt.com or [first_initial][last]@leadbolt.com.

Format

john.doe@leadbolt.com (illustrative example of a historical format)

Example

0%

Success rate

What's the Latest News About Leadbolt?

AppLovin Investor RelationsMarch 22, 2021

AppLovin Announces Acquisition of MAX and Closes Acquisition of Leadbolt

AppLovin Corporation (NASDAQ: APP) announced it had closed its acquisition of Leadbolt Events Pty Ltd ('Leadbolt'), a mobile advertising platform. This acquisition was part of AppLovin's strategy to enhance its market position and technology offerings for mobile app developers....more

Business WireSeptember 15, 2015

Leadbolt Launches Video Advertising Marketplace Offering Mobile Advertisers Premium Programmatic Video Inventory at Scale

Leadbolt, a leading mobile advertising platform, today announced the launch of its Video Advertising Marketplace. This new offering provided mobile advertisers with access to premium programmatic video inventory, enabling them to engage users through high-impact video ad formats....more

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