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Leadbolt was a high-performance mobile advertising platform for user acquisition and in-app monetization, founded in 2010. It offered advanced ad serving and optimization technologies, catering to global mobile app developers and advertisers. Renowned for its direct response advertising capabilities and marketplace, Leadbolt focused on delivering quality installs and engagement for its clients. In March 2021, Leadbolt was acquired by AppLovin, a leading marketing software company, and its operations and technology were integrated into AppLovin's broader platform. This page provides historical information about Leadbolt as an independent entity prior to its acquisition.
Served as the global operational hub, housing core management, product development, engineering, and business development teams for the APAC region and contributing to global strategy.
Likely a modern office space within a commercial district, designed to foster collaboration and innovation, typical of tech companies in the ad-tech sector. Specific architectural details are not widely publicized.
As a mobile technology company, Leadbolt's culture was characterized as dynamic, fast-paced, and innovative, with a strong focus on data-driven results and collaborative teamwork within the competitive mobile advertising landscape.
The Sydney headquarters was significant as the birthplace of Leadbolt, driving its initial growth, technological development, and establishing its presence in the global mobile advertising market, particularly with strong roots in the APAC region.
Prior to its acquisition by AppLovin, Leadbolt operated as a global mobile advertising platform. It served a worldwide clientele of mobile app developers and advertisers, with a strong presence in North America, Europe, Asia-Pacific (APAC), and other emerging markets. Its platform facilitated global user acquisition campaigns and app monetization strategies through an extensive international network, supported by its key offices in Sydney and Los Angeles.
Specific street address details for the former Sydney HQ are not readily available in public records post-acquisition. It was located within Sydney's central business district.
Sydney
New South Wales
Australia
Address: Specific street address details for the former Los Angeles office are not readily available in public records post-acquisition. It was strategically located to serve the North American market.
To establish and expand Leadbolt's footprint in the significant North American mobile advertising ecosystem, providing localized services and tapping into the large base of tech companies and advertisers in the region.
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As of April 2025, Leadbolt' leadership includes:
Leadbolt has been backed by several prominent investors over the years, including:
Following its acquisition by AppLovin in March 2021, Leadbolt ceased to operate as an independent entity with its own distinct executive team. The leadership and broader team were either integrated into AppLovin's structure or transitioned out as part of the acquisition. Therefore, specific executive hire/exit news for 'Leadbolt' as a standalone company in the last 12 months (a period significantly post-acquisition) is not applicable. The most relevant 'executive news' pertains to the overall transition during the acquisition.
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Historically, before its acquisition by AppLovin, Leadbolt likely used common corporate email formats. Standard patterns for tech companies often include combinations of first name, last name, or initials at their domain (leadbolt.com). These formats are no longer active for Leadbolt.
Common historical patterns included [first].[last]@leadbolt.com or [first_initial][last]@leadbolt.com.
Format
john.doe@leadbolt.com (illustrative example of a historical format)
Example
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AppLovin Investor Relations • March 22, 2021
AppLovin Corporation (NASDAQ: APP) announced it had closed its acquisition of Leadbolt Events Pty Ltd ('Leadbolt'), a mobile advertising platform. This acquisition was part of AppLovin's strategy to enhance its market position and technology offerings for mobile app developers....more
Business Wire • September 15, 2015
Leadbolt, a leading mobile advertising platform, today announced the launch of its Video Advertising Marketplace. This new offering provided mobile advertisers with access to premium programmatic video inventory, enabling them to engage users through high-impact video ad formats....more
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