What Does L Brands Do?

Total employees10121
HeadquartersColumbus
FoundedN/A

L Brands, Inc. was a prominent American fashion and personal care conglomerate. In August 2021, L Brands completed a separation of its Victoria's Secret business and subsequently changed its corporate name to Bath & Body Works, Inc. (NYSE: BBWI). Bath & Body Works, Inc. is now a global leader in personal care and home fragrance, renowned for its flagship brand Bath & Body Works and White Barn. This page provides information primarily focused on the current Bath & Body Works, Inc. entity, which evolved from the former L Brands structure.

Where Is L Brands's Headquarters?

HQ Function

The global headquarters directs corporate strategy, brand management, product innovation, marketing, supply chain operations, finance, and administrative functions for Bath & Body Works' worldwide business.

Notable Features:

The Columbus campus is situated in a corporate park setting. Internally, facilities are designed to foster creativity and collaboration, likely including specialized areas for product development and sensory experience research, reflecting the brand's essence.

Work Culture:

Characterized by a dynamic, customer-centric, and results-oriented environment. There's a strong emphasis on brand passion, innovation in fragrance and personal care, and collaborative teamwork to drive growth in a competitive retail landscape.

HQ Significance:

This location serves as the central command for one of the world's leading specialty retailers of personal care and home fragrance products, influencing brand direction, operational efficiency, and overall financial performance.

Values Reflected in HQ: The headquarters environment and operations aim to reflect core values such as customer obsession, innovation, quality, agility, inclusivity, and a dedication to creating uplifting sensory experiences, which are fundamental to the Bath & Body Works brand.

Location:

Bath & Body Works, Inc. operates a significant global retail network. This includes company-owned and operated stores primarily in North America (United States and Canada), and an expanding international presence through a combination of franchise, license, and wholesale partnerships across numerous countries in Asia, Europe, Latin America, Africa, and the Middle East. Globally supported functions include brand oversight, product sourcing, supply chain management, international business development, and marketing.

Street Address:

Three Limited Parkway

City:

Columbus

State/Province:

Ohio

Country:

USA

Where Else Does L Brands Operate Around the World?

New York, New York, USA

Address: General office presence; specific addresses vary by department/function.

Acts as a vital hub for brand development, trend forecasting, and maintaining a competitive edge in the North American and global retail markets. Facilitates collaboration with industry partners and media.

Reynoldsburg, Ohio, USA

Address: 7630 East Broad Street, Reynoldsburg, OH 43068 (example of a major operational facility)

Ensures efficient inventory management, product distribution to stores and e-commerce customers, and overall operational support primarily for the North American market, capitalizing on its strategic Midwest location.

Buying Intent Signals for L Brands

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading L Brands? Meet the Executive Team

As of April 2025, L Brands' leadership includes:

Gina Boswell - Chief Executive Officer & Director
Julie Rosen - President, Bath & Body Works
Thilina Gunasinghe - SVP, Finance and Interim Principal Financial Officer
Deon Riley - Chief Human Resources Officer
Michael Wu - Chief Legal Officer and Corporate Secretary
Thomas E. Mazurek - Chief Supply Chain Officer
Wendy Arlin - SVP, Chief Accounting Officer and Controller

Who's Investing in L Brands?

L Brands has been backed by several prominent investors over the years, including:

The Vanguard Group, Inc.
BlackRock Fund Advisors
Lone Pine Capital LLC
FMR Co., Inc. (Fidelity Management & Research)
State Street Global Advisors (SSgA Funds Management, Inc.)
Wellington Management Company LLP

What Leadership Changes Has L Brands Seen Recently?

Hire1
Exits1

Over the past year, Bath & Body Works, Inc. has seen key transitions in its financial leadership, notably the departure of its CFO and the appointment of an interim Principal Financial Officer.

Departures

Eva Boratto, Eva Boratto stepped down from her position as CFO of Bath & Body Works, Inc.

New Appointments:

Thilina Gunasinghe, Thilina Gunasinghe assumed the role of interim Principal Financial Officer, leading the finance function during the CFO search.

What Technology (Tech Stack) Is Used byL Brands?

Discover the tools L Brands uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

L Brands Email Formats and Examples

Common email formats for Bath & Body Works, Inc. (corporate domain: bbwinc.com) generally follow standard corporate structures. These are often used for official communications.

Potential formats include [first_initial][last]@bbwinc.com or [first].[last]@bbwinc.com.

Format

jdoe@bbwinc.com

Example

80%

Success rate

What's the Latest News About L Brands?

Bath & Body Works, Inc. Investor RelationsFebruary 29, 2024

Bath & Body Works Reports Fourth Quarter and Full-Year 2023 Results; Provides First Quarter and Full-Year 2024 Outlook

Bath & Body Works, Inc. announced its financial results for the fourth quarter and full-year ended February 3, 2024. The company highlighted sales performance, progress on strategic initiatives including loyalty program growth, and provided its financial outlook for the first quarter and full-year 2024....more

Bath & Body Works, Inc. Investor RelationsFebruary 20, 2024

Bath & Body Works Announces CFO Transition Plan

Bath & Body Works, Inc. announced that Eva Boratto, Chief Financial Officer, would depart the company effective April 5, 2024. The company also announced that Thilina Gunasinghe, current SVP, Finance, would serve as interim Principal Financial Officer while a search for a permanent CFO is conducted....more

Yahoo Finance / PR NewswireMay 21, 2024

Bath & Body Works to Host First Quarter 2024 Earnings Conference Call on June 4, 2024

Bath & Body Works, Inc. announced that it will host its conference call for the first quarter of fiscal 2024 results at 9:00 a.m. ET on Tuesday, June 4, 2024. This indicates upcoming financial reporting and strategic updates from the company....more

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