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Laybuy is a Buy Now, Pay Later (BNPL) service provider that originated in New Zealand in 2017. It allows consumers to purchase goods and services online and in-store, paying for them over six weekly interest-free instalments. Laybuy aims to offer a transparent and responsible budgeting tool for shoppers, partnering with a diverse range of retailers. After a period of international expansion, Laybuy delisted from the ASX in March 2023 and strategically refocused its operations primarily on the New Zealand market, ceasing its UK operations to concentrate on sustainable growth and profitability in its home market.
The Auckland headquarters serves as the core operational and strategic command center, housing leadership, technology development, finance, marketing, and customer service management for its New Zealand operations.
Located within The General Building, a redeveloped heritage site, offering modern office amenities designed to support a collaborative and innovative work environment.
Laybuy fosters a fast-paced, agile work culture typical of a fintech innovator. Emphasis is placed on customer-centricity, teamwork, and adaptability in the evolving financial technology landscape. Employees are encouraged to contribute to product development and service improvement.
The Auckland HQ is vital as it centralizes Laybuy's main operations in its key market, facilitating close collaboration between departments and swift decision-making. Its location in a major commercial hub also provides access to talent and business networks.
Laybuy now primarily concentrates its buy now, pay later services on the New Zealand market. While the company had previously established operations in the United Kingdom and Australia, a strategic shift in early 2023 led to the cessation of UK activities and a scaling back of Australian operations. This refocus allows Laybuy to dedicate its resources to strengthening its product offering, merchant network, and customer base in New Zealand, supported by its Auckland headquarters which manages all core functions including technology, customer service, and partnerships.
Level 1, The General Building, 29-33 Shortland Street
Auckland Central
Auckland
New Zealand
Address: Formerly 7 Albert Embankment, London SE1 7HD, UK (Operations ceased)
To establish and expand Laybuy's BNPL services within the large and competitive UK consumer market. The UK operations were discontinued as part of a strategic realignment to focus on the New Zealand market.
Address: Registered business presence; physical operational footprint reduced post-2023 strategic review.
To penetrate the Australian buy now, pay later market. The company has since concentrated its primary efforts and resources on its New Zealand operations.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Laybuy' leadership includes:
Laybuy has been backed by several prominent investors over the years, including:
Following its delisting from the ASX and strategic refocus in early 2023, Laybuy, now a private company, has seen a period of stabilization in its core leadership. There have been no major publicly announced executive hires or departures in the immediate past 12 months. The existing executive team continues to lead the company's operations in its primary New Zealand market. Mark Haberlin's appointment as CFO in November 2022 was the last major publicly reported change to the senior executive team.
Discover the tools Laybuy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Laybuy likely utilizes standard corporate email address formats. The most common patterns for companies like Laybuy are typically based on employee names.
[first].[last]@laybuy.com or [first_initial][last]@laybuy.com
Format
john.doe@laybuy.com
Example
85%
Success rate
NZ Herald • March 7, 2023
Laybuy announced its intention to delist from the Australian Securities Exchange (ASX) and wind down its operations in the United Kingdom. The company stated this move was to focus on its core New Zealand market and achieve profitability....more
interest.co.nz • April 5, 2023
Gary Rohloff, Laybuy's co-founder and Managing Director, elaborated on the company's strategic decisions, including delisting and exiting the UK, highlighting the renewed focus on profitability and serving the New Zealand market effectively....more
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