What Does Laybuy Do?

Total employees20
HeadquartersAuckland Central
FoundedN/A

Laybuy is a Buy Now, Pay Later (BNPL) service provider that originated in New Zealand in 2017. It allows consumers to purchase goods and services online and in-store, paying for them over six weekly interest-free instalments. Laybuy aims to offer a transparent and responsible budgeting tool for shoppers, partnering with a diverse range of retailers. After a period of international expansion, Laybuy delisted from the ASX in March 2023 and strategically refocused its operations primarily on the New Zealand market, ceasing its UK operations to concentrate on sustainable growth and profitability in its home market.

Where Is Laybuy's Headquarters?

HQ Function

The Auckland headquarters serves as the core operational and strategic command center, housing leadership, technology development, finance, marketing, and customer service management for its New Zealand operations.

Notable Features:

Located within The General Building, a redeveloped heritage site, offering modern office amenities designed to support a collaborative and innovative work environment.

Work Culture:

Laybuy fosters a fast-paced, agile work culture typical of a fintech innovator. Emphasis is placed on customer-centricity, teamwork, and adaptability in the evolving financial technology landscape. Employees are encouraged to contribute to product development and service improvement.

HQ Significance:

The Auckland HQ is vital as it centralizes Laybuy's main operations in its key market, facilitating close collaboration between departments and swift decision-making. Its location in a major commercial hub also provides access to talent and business networks.

Values Reflected in HQ: The choice of a centrally located, reputable building reflects stability and professionalism, while the modern, collaborative workspace likely mirrors Laybuy's values of innovation, transparency, and teamwork.

Location:

Laybuy now primarily concentrates its buy now, pay later services on the New Zealand market. While the company had previously established operations in the United Kingdom and Australia, a strategic shift in early 2023 led to the cessation of UK activities and a scaling back of Australian operations. This refocus allows Laybuy to dedicate its resources to strengthening its product offering, merchant network, and customer base in New Zealand, supported by its Auckland headquarters which manages all core functions including technology, customer service, and partnerships.

Street Address:

Level 1, The General Building, 29-33 Shortland Street

City:

Auckland Central

State/Province:

Auckland

Country:

New Zealand

Where Else Does Laybuy Operate Around the World?

London, United Kingdom (Operations ceased March 2023)

Address: Formerly 7 Albert Embankment, London SE1 7HD, UK (Operations ceased)

To establish and expand Laybuy's BNPL services within the large and competitive UK consumer market. The UK operations were discontinued as part of a strategic realignment to focus on the New Zealand market.

Sydney, Australia (Operations significantly scaled back)

Address: Registered business presence; physical operational footprint reduced post-2023 strategic review.

To penetrate the Australian buy now, pay later market. The company has since concentrated its primary efforts and resources on its New Zealand operations.

Buying Intent Signals for Laybuy

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Laybuy? Meet the Executive Team

As of April 2025, Laybuy' leadership includes:

Gary Rohloff - Co-Founder & Managing Director
Robyn Rohloff - Co-Founder & Director
Mark Haberlin - Chief Financial Officer
Todd Mansill - Chief Technology Officer
Jamie Byles - Chief Risk Officer

Who's Investing in Laybuy?

Laybuy has been backed by several prominent investors over the years, including:

Pioneer Capital
Icehouse Ventures
Victory Park Capital Advisors

What Leadership Changes Has Laybuy Seen Recently?

Hire0
Exits0

Following its delisting from the ASX and strategic refocus in early 2023, Laybuy, now a private company, has seen a period of stabilization in its core leadership. There have been no major publicly announced executive hires or departures in the immediate past 12 months. The existing executive team continues to lead the company's operations in its primary New Zealand market. Mark Haberlin's appointment as CFO in November 2022 was the last major publicly reported change to the senior executive team.

What Technology (Tech Stack) Is Used byLaybuy?

Discover the tools Laybuy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Laybuy Email Formats and Examples

Laybuy likely utilizes standard corporate email address formats. The most common patterns for companies like Laybuy are typically based on employee names.

[first].[last]@laybuy.com or [first_initial][last]@laybuy.com

Format

john.doe@laybuy.com

Example

85%

Success rate

What's the Latest News About Laybuy?

NZ HeraldMarch 7, 2023

Laybuy to delist from ASX, shut down UK operations

Laybuy announced its intention to delist from the Australian Securities Exchange (ASX) and wind down its operations in the United Kingdom. The company stated this move was to focus on its core New Zealand market and achieve profitability....more

interest.co.nzApril 5, 2023

Laybuy co-founder Gary Rohloff on delisting, exiting UK & focusing on NZ

Gary Rohloff, Laybuy's co-founder and Managing Director, elaborated on the company's strategic decisions, including delisting and exiting the UK, highlighting the renewed focus on profitability and serving the New Zealand market effectively....more

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