Lauren B. Beauty is a Los Angeles-based brand specializing in luxury, eco-conscious nail care, hand care, and body care products. Founded by Lauren Berkovitz, the company is committed to providing high-quality, '7-Free' (free of Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Xylene, and TPHP), vegan-friendly, and cruelty-free beauty solutions. Their product line includes a wide array of nail polish shades, advanced nail treatments, nourishing hand creams, and luxurious body scrubs and oils, catering to consumers seeking premium, non-toxic beauty options.
Serves as the central hub for brand management, product development, marketing strategy, and customer relations for its luxury beauty products.
As a boutique brand, the specific features of a large corporate headquarters are not applicable. Operations are likely managed from a dedicated office space or design studio focused on creative development, e-commerce operations, and business administration. The provided address may serve as a primary business and mailing location.
The work culture is likely passionate, creative, and agile, characteristic of a founder-led company in the dynamic beauty sector. There's a probable strong emphasis on product quality, brand ethos, sustainability, and customer satisfaction.
The Los Angeles location places Lauren B. Beauty at the heart of beauty trends, wellness movements, and celebrity culture, providing inspiration and access to a discerning, health-conscious consumer base that aligns with its brand values.
Lauren B. Beauty primarily operates through its e-commerce website, laurenbbeauty.com, which ships to customers within the United States and to select international destinations. The brand has also established partnerships with various high-end retailers, spas, and boutiques, both domestically and internationally, to make its products accessible to a global audience. Its global functions are supported by online sales infrastructure, international shipping logistics, digital marketing campaigns, and relationships with distribution partners in different regions.
11693 San Vicente Blvd., #222
Los Angeles
CA
USA
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As of April 2025, Lauren B. Beauty' leadership includes:
Lauren B. Beauty has been backed by several prominent investors over the years, including:
There is no publicly available information regarding significant executive new hires or exits at Lauren B. Beauty in the last 12 months. As a smaller, privately-owned company, such changes are typically not announced through major news channels unless they represent a very substantial shift in leadership.
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Lauren B. Beauty's specific internal email format is not publicly confirmed. For customer inquiries, they use customercare@laurenbbeauty.com. Common email patterns for businesses of similar size often include [first_initial][last]@domain.com or [first]@domain.com.
[first]@laurenbbeauty.com
Format
lauren@laurenbbeauty.com
Example
60%
Success rate
Forbes • October 29, 2019
Forbes featured Lauren Berkovitz, founder of Lauren B. Beauty, detailing her journey in creating a line of non-toxic, '7-free' nail polishes. The article highlights the brand's commitment to health-conscious beauty and its extensive color palette....more
Happi Magazine • July 16, 2015
Happi Magazine reported on Lauren B. Beauty's expansion of its nail care line with the introduction of a new Gel-Like Top Coat, designed to provide a durable, high-shine finish similar to gel manicures without UV lamps....more
CEW (Cosmetic Executive Women) • November 16, 2015
Lauren B. Beauty was honored with The Deal Pro’s Choice Award by The DealFlow Garden State. This award recognized emerging brands for their potential and innovation, with Lauren B. Beauty being selected by industry professionals....more
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