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LatinWorks's Overview

Total employees24
HeadquartersAustin
Founded

LatinWorks was a pioneering full-service advertising agency renowned for its deep expertise in multicultural marketing, with a significant focus on the U.S. Hispanic consumer. For over two decades, it delivered award-winning, culturally resonant campaigns for major brands, encompassing strategic planning, creative development, media services, digital marketing, and experiential activations. In October 2022, LatinWorks was acquired by Omnicom's Dieste and subsequently rebranded and merged into a new entity called Third Ear, aiming to continue and expand its legacy in culturally attuned marketing.

Where is LatinWorks's Headquarters?

HQ Function

The Austin headquarters served as the primary operational center, housing client services, creative studios, strategic planning, media, and administrative departments.

Notable Features:

Likely featured a modern, open, and collaborative workspace designed to inspire creativity, typical of leading advertising agencies. Its downtown Austin location offered accessibility and a vibrant surrounding environment.

Work Culture:

LatinWorks was known for its passionate, diverse, and collaborative work culture. It emphasized deep cultural understanding, creative innovation, and a strong commitment to connecting brands with the Hispanic community effectively.

HQ Significance:

The Austin headquarters was the birthplace of numerous impactful and award-winning advertising campaigns, establishing LatinWorks as a leader in Hispanic marketing for many years.

Values Reflected in HQ: The headquarters' design and atmosphere likely reflected LatinWorks' core values: creativity, cultural fluency, collaboration, strategic insight, and excellence in execution.

Location:

LatinWorks' primary operational focus was the U.S. Hispanic market. However, the agency worked with many multinational brands, and its deep cultural insights often informed strategies that had relevance for Latin American markets or global Spanish-speaking audiences. Its direct operational presence was centered in the United States.

Street Address:

200 W Cesar Chavez St, Suite 200

City:

Austin

State/Province:

TX

Country:

USA

LatinWorks's Global Presence

New York, NY/USA

Address: Midtown Manhattan, New York, NY (General Area)

To establish a strategic foothold in New York City, enhancing visibility, facilitating relationships with national brands headquartered on the East Coast, and tapping into the city's diverse talent pool.

Buying Intent Signals for LatinWorks

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of LatinWorks

As of April 2025, LatinWorks' leadership includes:

Manny Flores - Co-Founder & Former Chairman
Alejandro Ruelas - Co-Founder & Former President
Sergio Alcocer - Former President & Chief Creative Officer

Investors of LatinWorks

LatinWorks has been backed by several prominent investors over the years, including:

Prior to its acquisition in 2022, LatinWorks operated as an independent, privately-held advertising agency, likely owned by its founders and key partners.
In October 2022, LatinWorks was acquired by Omnicom Group through its Dieste agency.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The most significant executive-level event concerning LatinWorks was its acquisition by Omnicom's Dieste in October 2022, leading to its rebranding as Third Ear. This marked a complete transformation of the company, with LatinWorks co-founder Manny Flores appointed CEO of the new Third Ear entity.

Technology (Tech Stack) used by LatinWorks

Discover the tools LatinWorks uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

LatinWorks Email Formats and Examples

Specific internal email format policies for LatinWorks are not publicly available. However, advertising agencies commonly use standardized formats based on employee names and their company domain (latinworks.com, historically).

Plausible historical formats include [first].[last]@latinworks.com or [first_initial][last]@latinworks.com

Format

example: jane.doe@latinworks.com or jdoe@latinworks.com

Example

70%

Success rate

News and media

Ad AgeOctober 4, 2022

Omnicom’s Dieste Acquires Independent Agency LatinWorks, Rebrands as Third Ear

Omnicom’s multicultural agency Dieste acquired Austin-based independent agency LatinWorks. The combined entity was rebranded as Third Ear, with LatinWorks co-founder Manny Flores announced as CEO of the new agency, aiming to create a leading force in multicultural marketing....more

PR Newswire / Ad AgeJanuary 26, 2015

LatinWorks Named to Advertising Age Agency A-List for Sixth Time

LatinWorks was recognized on Advertising Age's prestigious Agency A-List for the sixth time, a testament to its consistent creative excellence, business growth, and leadership in the multicultural marketing landscape. This honor highlighted the agency's impactful campaigns and deep understanding of the Hispanic consumer market....more

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