What Does LAT Apparel Do?

Total employees59
HeadquartersBall Ground
Founded1982

LAT Apparel is a leading manufacturer and supplier of high-quality blank apparel for the imprintable sportswear, promotional products, and decorated apparel industries. Founded in 1937, the company offers a diverse range of products, including t-shirts, tank tops, fleece, and specialized lines for infants and toddlers like Rabbit Skins®. They are known for their commitment to quality, style, comfort, and printability, serving distributors and decorators across North America from their base in Ball Ground, Georgia.

Where Is LAT Apparel's Headquarters?

HQ Function

Serves as the nerve center for LAT Apparel's operations, encompassing corporate management, product design and development, merchandising, sales and marketing leadership, and oversight of their national distribution network.

Notable Features:

A modern, comprehensive facility likely equipped with design studios, product showrooms displaying their extensive apparel lines (including LAT™, Rabbit Skins®, Code Five®, and Sublivie®), administrative offices, and co-located with their primary national distribution warehouse.

Work Culture:

LAT Apparel fosters a dynamic, customer-centric work environment that emphasizes innovation in apparel design, high-quality manufacturing standards, and collaborative teamwork to effectively serve the imprintable sportswear market. There's a focus on continuous improvement and responsiveness to industry trends.

HQ Significance:

The headquarters is strategically vital for LAT Apparel's market position, enabling centralized strategic planning, brand management, product innovation, and efficient coordination of the supply chain for its broad North American customer base.

Values Reflected in HQ: The headquarters' operations reflect LAT Apparel's core values: commitment to quality products, innovation in fabric and design, strong customer service, and operational efficiency in supplying blank apparel to its partners.

Location:

LAT Apparel's primary operational focus and distribution network are centered on the North American market, particularly the United States. While their blank apparel products may be decorated and sold internationally by their customers, LAT Apparel's direct global office presence is not extensively publicized. Their business model prioritizes strong domestic manufacturing partnerships and supply chain management to serve their core market of apparel decorators and promotional product distributors.

Street Address:

1300 East Main Street

City:

Ball Ground

State/Province:

GA

Country:

USA

Where Else Does LAT Apparel Operate Around the World?

N/A - Operations Highly Centralized

Address: LAT Apparel's primary operations, including its main office and national distribution warehouse, are consolidated at its headquarters in Ball Ground, Georgia.

N/A due to centralized operations. The Ball Ground facility serves as the national hub for all regions.

Buying Intent Signals for LAT Apparel

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading LAT Apparel? Meet the Executive Team

As of April 2025, LAT Apparel' leadership includes:

Gina Watson - Chief Executive Officer
Mark Trung - Chief Financial Officer
Amanda Lulay - Vice President of Sales
Jon Sprosty - Vice President of Operations
Carrie Ingle - Vice President Of Merchandising

Who's Investing in LAT Apparel?

LAT Apparel has been backed by several prominent investors over the years, including:

Atlantic Street Capital

What Leadership Changes Has LAT Apparel Seen Recently?

Hire1
Exits0

The most significant executive change in the last 12 months for LAT Apparel was the appointment of Gina Watson as Chief Executive Officer in October 2023. This followed the acquisition of LAT Apparel by Atlantic Street Capital in August 2023, signaling a new phase of strategic leadership and growth for the company.

New Appointments:

Gina Watson, Gina Watson joined LAT Apparel as CEO to lead the company's strategic growth initiatives following its acquisition by Atlantic Street Capital.

What Technology (Tech Stack) Is Used byLAT Apparel?

Discover the tools LAT Apparel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

LAT Apparel Email Formats and Examples

LAT Apparel likely uses a common corporate email format. Based on industry patterns and publicly available information for executives, the most probable format is the first initial followed by the last name.

[first_initial][last]@latapparel.com

Format

gwatson@latapparel.com

Example

80%

Success rate

What's the Latest News About LAT Apparel?

Business WireOctober 10, 2023

LAT Apparel Appoints Gina Watson as Chief Executive Officer

LAT Apparel announced that its Board of Directors has appointed Gina Watson as Chief Executive Officer. Ms. Watson is an accomplished leader with extensive experience in the apparel and textile industries....more

Atlantic Street CapitalAugust 1, 2023

Atlantic Street Capital Acquires LAT Apparel

Atlantic Street Capital (ASC), a private equity firm that invests in lower middle market companies, announced its acquisition of LAT Apparel, a leading provider of premium quality blank apparel for the corporate promotional products and decorated apparel industries....more

LAT Apparel NewsMay 15, 2023

New Vintage Wash Now Available From LAT Apparel

LAT Apparel introduced a new Vintage Wash collection, featuring unique color variations and a soft hand-feel, expanding its range of fashion-forward blank apparel options for decorators....more

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