Landor
What Does Landor Do?
Landor is a global brand transformation consultancy with over 80 years of experience, originally founded in San Francisco in 1941 by Walter Landor. They specialize in creating, building, and revitalizing brands for a diverse range of clients, from Fortune 500 companies to emerging startups. Landor's services encompass brand strategy, identity design (including logos and visual systems), brand experience, digital branding, packaging design, environmental design, naming, and brand management. They leverage data-driven insights, rigorous strategic thinking, and creative excellence to help brands connect with their audiences and achieve business objectives in a rapidly evolving market. Landor is part of the WPP network.
Where Is Landor's Headquarters?
HQ Function
Serves as a key global hub for Landor's brand consulting and design operations, leading client engagement for the EMEA region, and coordinating global projects. It fosters collaboration and innovation across its network.
Notable Features:
Located in The Sorting Office, a creatively repurposed historic building. The space is designed to inspire creativity with open-plan workspaces, collaborative zones, and advanced design technology, reflecting Landor's design-centric ethos.
Work Culture:
Characterized by a dynamic, creative, and highly collaborative environment. Landor encourages strategic thinking, innovation, and a deep passion for branding. Employees typically work in multidisciplinary teams on diverse global client projects, emphasizing a culture of curiosity and continuous learning.
HQ Significance:
The London headquarters is pivotal for Landor's European, Middle Eastern, and African (EMEA) operations and plays a crucial role in their global network. Its location in a leading global business and creative capital allows for strong client relationships and access to top talent.
Values Reflected in HQ: The headquarters reflects Landor's core values of creativity, innovation, strategic excellence, and collaboration. The inspiring and functional design of the workspace is intended to foster groundbreaking brand solutions.
Location:
Landor operates an extensive global network of studios and offices strategically located across the Americas, Europe, the Middle East, and Asia-Pacific. This widespread international presence enables them to offer clients seamless global brand strategy development, culturally nuanced local design implementation, consistent brand experience management across all markets, deep cross-cultural consumer insights, and integrated brand management services on a worldwide scale.
Street Address:
The Sorting Office, 20-21 Jockey's Fields
City:
London
State/Province:
England
Country:
United Kingdom
Where Else Does Landor Operate Around the World?
New York, NY, USA
Address: 142 West 57th Street, 12th Floor, New York, NY 10019, USA
Drives brand transformation for clients across the Americas, leveraging New York's status as a global epicenter for business, culture, media, and innovation.
Shanghai, China
Address: 33/F, Corporate Avenue 1, 222 Hubin Road, Huangpu District, Shanghai 200021, China
Supports clients in navigating the dynamic and rapidly expanding APAC market, with a strong focus on brand localization, consumer insights, and digital transformation, particularly within Greater China.
Paris, France
Address: 25-29 Rue de la Palestine, 75019 Paris, France
Caters to the European market, leveraging Paris's global influence in design, luxury, and culture to deliver impactful and nuanced branding solutions for a discerning clientele.
San Francisco, CA, USA
Address: 100 Hargrave, San Francisco, CA 94103, USA
Acts as a key hub for clients in Silicon Valley and the broader US West Coast, focusing on brand strategy and design for tech companies, startups, and established brands seeking transformative growth.
Buying Intent Signals for Landor
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Who's Leading Landor? Meet the Executive Team
As of April 2025, Landor' leadership includes:
Who's Investing in Landor?
Landor has been backed by several prominent investors over the years, including:
What Leadership Changes Has Landor Seen Recently?
Landor significantly strengthened its global leadership team in early 2023, aligning with its strategic rebranding. Key appointments during that period included a new Global Chief Creative Officer (Valerie Aurilio), Global Chief Strategy Officer (Thomas Ordahl), and a new President for the APAC region (Lulu Raghavan). In the most recent 12 months, the focus has been on integrating this leadership and driving global strategy, with no other major top-level global executive hires or departures widely publicized, suggesting a period of focused execution.
New Appointments:
What Technology (Tech Stack) Is Used byLandor?
Discover the tools Landor uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Landor Email Formats and Examples
Landor, as part of WPP and a global professional services firm, primarily utilizes a standardized email format for its employees. The most commonly observed and effective format is 'firstname.lastname@landor.com'. While minor variations for common names or specific regional practices might exist, this pattern offers the highest probability of successful communication.
firstname.lastname@landor.com
Format
jane.doe@landor.com
Example
90%
Success rate
What's the Latest News About Landor?
Brand New (UnderConsideration) • April 10, 2024
Landor Unveils New Global Brand Identity for Make-A-Wish
Landor partnered with Make-A-Wish International to create a new global brand identity. The refresh aims to unify its presence across nearly 50 countries, enhancing its mission of granting life-changing wishes for children with critical illnesses by presenting a more contemporary and cohesive brand worldwide....more
Landor.com • June 1, 2023
Landor and Snapdragon: Crafting a Premier Global Ingredient Brand
Landor collaborated with Qualcomm to evolve the Snapdragon brand. This strategic partnership involved developing a new brand strategy and visual identity to position Snapdragon as a leading global ingredient brand recognized for powering premium consumer experiences across a wide array of devices....more
Design Week • January 25, 2023
Landor & Fitch rebrands back to Landor, refocusing on 'brand-led transformation'
Global brand specialist Landor & Fitch announced its strategic rebrand back to Landor. This move signals a renewed focus on 'brand-led transformation' and highlights its core, 80-year legacy and expertise in branding and design, aiming to simplify its market identity and reinforce its foundational strengths....more
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