What Does Landal Do?

Total employees1295
HeadquartersGoes
FoundedN/A

Landal GreenParks is a major European organization specializing in the management, administration, and rental of holiday parks. With a strong presence in over nine countries, Landal offers a diverse range of holiday experiences, from tranquil nature retreats to active family vacations. The parks are typically situated in scenic natural areas, including forests, heathlands, beaches, and mountains. Landal GreenParks emphasizes sustainability, connection with nature, and providing high-quality, memorable holidays for families, couples, and groups. Following its acquisition by Roompot, backed by KKR, Landal GreenParks continues to operate as a prominent brand within a larger, leading pan-European holiday park group.

Where Is Landal's Headquarters?

HQ Function

Serves as the central administrative, strategic planning, and operational management hub for the combined Roompot and Landal GreenParks operations across Europe.

Notable Features:

Modern office facilities designed to support a leading European holiday park operator. The HQ facilitates collaboration between various departments including operations, marketing, finance, and HR for the extensive network of parks.

Work Culture:

A dynamic and guest-focused work environment, reflecting the leisure and tourism industry. Emphasis on teamwork, innovation in holiday experiences, sustainability, and providing memorable holidays. The culture integrates professionals from both legacy Roompot and Landal organizations, fostering a collaborative Pan-European approach.

HQ Significance:

The Goes headquarters is significant as it centralizes the leadership and core functions for one of Europe's largest holiday park providers, facilitating unified strategy, operational excellence, and growth for the Landal GreenParks brand alongside Roompot under the European Camping Group.

Values Reflected in HQ: The headquarters operations aim to reflect core values such as customer centricity, commitment to nature and sustainability, quality in leisure offerings, and efficient management of a large, diverse portfolio of holiday parks.

Location:

Landal GreenParks operates an extensive network of holiday parks across Europe. Key functions supported globally (regionally within Europe) include park operations and management, customer service, sales and marketing, reservations, and property maintenance. The company has a significant presence in countries such as the Netherlands, Germany, Belgium, Austria, United Kingdom, Denmark, Switzerland, Czech Republic, and Hungary, offering diverse holiday experiences tailored to local landscapes and customer preferences.

Street Address:

Hof van Hollandlaan 5

City:

Goes

State/Province:

Zeeland

Country:

Netherlands

Where Else Does Landal Operate Around the World?

Germany (Regional Operations)

Address: Specific corporate office addresses for regional hubs are not publicly listed; operations are managed through a network of parks and local/regional teams.

To ensure high-quality holiday experiences consistent with the Landal brand, drive regional growth, and cater to the specific preferences and needs of German holidaymakers and international guests visiting German parks.

United Kingdom (Regional Operations)

Address: Specific corporate office addresses for regional hubs are not publicly listed; primary support is managed from the central HQ and through local park management.

To develop and maintain Landal's presence in the UK holiday market, offering unique nature-based holidays and ensuring a consistent guest experience across its UK parks.

Denmark (Regional Operations)

Address: Specific corporate office addresses for regional hubs are not publicly listed; support is coordinated centrally and through local park management structures.

To provide exceptional holiday experiences in Danish natural settings, grow the Landal brand in Denmark, and meet the expectations of both local and international visitors.

Buying Intent Signals for Landal

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Landal? Meet the Executive Team

As of April 2025, Landal' leadership includes:

Mikael Andersson - Chief Executive Officer, European Camping Group (Parent company of Roompot/Landal GreenParks)
Fernando Bos - Chief Financial Officer, Roompot (Includes Landal GreenParks operations)
Baptiste Van Outryve - Chief Marketing & Commerce Officer, Roompot (Includes Landal GreenParks operations)

Who's Investing in Landal?

Landal has been backed by several prominent investors over the years, including:

KKR (Kohlberg Kravis Roberts & Co.) - Current primary owner via its portfolio company Roompot, which acquired Landal GreenParks.
Platinum Equity (Former owner, sold Landal GreenParks to Roompot/KKR)

What Leadership Changes Has Landal Seen Recently?

Hire3
Exits1

Recent executive changes primarily reflect the integration of Landal GreenParks into the Roompot group under KKR's ownership, and the subsequent formation of the larger European Camping Group. Key appointments have been made at the group and operational brand levels to steer the combined operations. Numbers below reflect significant leadership changes affecting the broader organization Landal is part of.

Departures

Jurgen Van Cutsem, Jurgen Van Cutsem transitioned from his CEO role after successfully leading the Roompot Group and the initial phase of integration with Landal GreenParks, ahead of the new European Camping Group structure.

New Appointments:

Mikael Andersson, Mikael Andersson appointed as CEO of European Camping Group, to lead the newly formed larger entity which includes Roompot and Landal GreenParks.
Fernando Bos, Fernando Bos joined as CFO for Roompot, with financial oversight for the combined operations including Landal GreenParks.
Baptiste Van Outryve, Baptiste Van Outryve took on the role of CMCO for Roompot, steering marketing and commercial activities for its brands, including Landal.

What Technology (Tech Stack) Is Used byLandal?

Discover the tools Landal uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Landal Email Formats and Examples

Landal GreenParks, now part of the Roompot group, likely utilizes standardized corporate email formats common in large organizations. While specific internal patterns are not publicly disclosed, common formats often include combinations of first name, last name, and initials. Emails could be associated with @landal.com, @roompot.nl, or a group-specific domain.

Common patterns: [first_initial][last_name]@landal.com (e.g., jsmith@landal.com) or [first_name].[last_name]@landal.com (e.g., jane.doe@landal.com). Variations may exist, including use of the @roompot.nl domain.

Format

j.doe@landal.com

Example

70%

Success rate

What's the Latest News About Landal?

Roompot News (via Hospitality Inside)February 7, 2024

Landal GreenParks parent European Camping Group (KKR) Installs New CEO for Roompot/Landal

Mikael Andersson has been appointed CEO of the European Camping Group, the KKR-backed entity that owns Roompot and Landal GreenParks. He will lead the further development and integration of the brands....more

KKR Press RoomApril 19, 2023

KKR Completes Acquisition of Roompot Group and Intended Merger with Landal GreenParks

KKR announced the completion of its acquisition of Roompot Group. Concurrently, KKR completed the acquisition of Landal GreenParks from Platinum Equity. The two companies will be combined to create a pan-European leader in the holiday parks industry....more

Landal GreenParks NewsOctober 5, 2023

Landal GreenParks further expands in the United Kingdom

Landal GreenParks announced the addition of Landal Barnsoul in Dumfries & Galloway, Scotland, to its UK portfolio, further expanding its unique holiday park offerings in the region. This marks the twelfth park for Landal in the UK....more

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