Laka
Laka's Overview
Laka is an insurtech company revolutionizing bicycle insurance through a collective-based model. Instead of fixed upfront premiums, Laka groups its customers into a collective. At the end of each month, the actual cost of claims is shared amongst the members, with a personal cap ensuring members never pay more than their pre-agreed maximum. This model emphasizes fairness, transparency, and community, aiming to provide better value and service for cyclists and e-bike riders. Laka covers theft, damage, loss, and provides travel cover, racing cover, and emergency cash.
Where is Laka's Headquarters?
HQ Function
The London HQ serves as the primary center for Laka's operations, including product development, marketing, customer support strategy, and corporate management for its UK and European operations.
Notable Features:
Likely situated in a modern office or co-working space like Fora, designed to foster collaboration and innovation, typical of tech-forward companies in London's vibrant startup scene.
Work Culture:
Laka promotes a dynamic, fast-paced, and customer-focused work culture. Employees are often passionate about cycling and technology, contributing to an energetic environment that values teamwork, innovation, and challenging the status quo of traditional insurance.
HQ Significance:
Being headquartered in London provides Laka with access to a rich talent pool in tech, finance, and marketing, as well as proximity to investors and a strong cycling community, crucial for its growth and innovation in the insurtech space.
Values Reflected in HQ: The choice of a modern, collaborative workspace in a tech-centric area of London reflects Laka's values of innovation, community, transparency, and forward-thinking.
Location:
Laka is headquartered in the UK and has expanded its collective insurance services to cyclists in several European countries, including the Netherlands, Germany, France, and Belgium. Their global functions are supported by their London HQ and regional teams/offices, focusing on digital-first service delivery, localized customer support, claims handling, and market-specific partnerships.
Street Address:
Fora, 21-33 Great Eastern Street
City:
London
State/Province:
England
Country:
United Kingdom
Laka's Global Presence
Amsterdam, Netherlands
Address: Singel 540, 1017 AZ Amsterdam, Netherlands (Typical address for businesses in Amsterdam, verify exact if critical)
To cater to the specific needs of cyclists in the Netherlands and other Benelux/EU countries, adapting Laka's collective insurance model to local market conditions and regulations.
Buying Intent Signals for Laka
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Executive Team of Laka
As of April 2025, Laka' leadership includes:
Investors of Laka
Laka has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Laka's executive team has seen some key appointments in the recent past, though specific major changes in the last 12 months (from mid-2023 to mid-2024) are not heavily publicized. Key earlier appointments like Kelly Barnes (COO) and Gary Andrews (CFO) have solidified the leadership team for its growth phase. No major C-suite departures have been recently announced.
Technology (Tech Stack) used by Laka
Discover the tools Laka uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Laka Email Formats and Examples
Laka typically uses a straightforward email format. The most common structure is [first name]@[companydomain].com. For Laka, this would be [first name]@laka.co.
first@laka.co
Format
tobias@laka.co
Example
90%
Success rate
News and media
Laka Blog / PR Newswire • April 10, 2024
Laka Launches E-Moped Insurance in the UK
Laka has expanded its product offering by launching comprehensive e-moped insurance in the UK. This new product leverages Laka's collective-based model, aiming to provide fair and transparent coverage for e-moped riders, addressing a growing segment in urban mobility....more
Laka Blog / Bike Europe • November 9, 2023
Laka and Decathlon Netherlands Extend Insurance Partnership
Laka announced the extension of its successful partnership with Decathlon in the Netherlands. This collaboration allows Decathlon customers to easily access Laka's collective bicycle insurance, further strengthening Laka's market presence in a key European cycling nation....more
Laka Blog / Cycling Industry News • June 14, 2023
Laka Partners with Royal Dutch Gazelle in the Netherlands
Laka has partnered with leading bicycle manufacturer Royal Dutch Gazelle to offer insurance solutions to Gazelle bike owners in the Netherlands. This strategic alliance aims to provide seamless insurance access to customers purchasing new Gazelle bicycles....more
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