What Does Lacure Villas Do?

Total employees52
HeadquartersToronto
Founded1979

Lacure is a distinguished luxury travel company specializing in the rental of high-end private villas and the creation of bespoke vacation experiences in some of the world's most coveted destinations. Founded in 1979, Lacure combines an exclusive portfolio of meticulously vetted properties with personalized concierge services, ensuring an exceptional travel experience for discerning clients. They focus on quality, privacy, and tailored service, leveraging deep local knowledge and a global network.

Where Is Lacure Villas's Headquarters?

HQ Function

Core operational hub for Lacure, managing global villa portfolios, client services, sales, marketing, technology development, and financial operations for their luxury travel platform.

Notable Features:

Modern, professional office space situated in the Bloor-Yorkville area, known for its upscale retail and business environment, reflecting the brand's commitment to luxury and quality.

Work Culture:

A client-obsessed, detail-oriented culture with a passion for luxury travel. Emphasis on teamwork, local expertise, and delivering bespoke experiences. Employees are often travel enthusiasts dedicated to high service standards.

HQ Significance:

The HQ centralizes Lacure's strategic decision-making, brand management, and the coordination of its extensive global network of properties and local concierge teams, ensuring consistent quality and service delivery.

Values Reflected in HQ: The headquarters' location and design reflect Lacure's core values of excellence, professionalism, quality, and a strong presence in the luxury market.

Location:

Lacure supports its global operations primarily through its Toronto headquarters and a network of local on-the-ground teams and dedicated destination experts in their key villa locations worldwide. This model ensures personalized service, local insights, and high-quality property management across their international portfolio, covering popular luxury destinations in Europe, the Caribbean, North America, and beyond.

Street Address:

1200 Bay Street, Suite 400

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does Lacure Villas Operate Around the World?

London, United Kingdom

Address: 10 Argyll Street, London, W1F 7TQ, United Kingdom

To enhance service delivery for European clientele, expand market presence, and strengthen relationships with regional property owners and luxury travel networks in Europe.

Buying Intent Signals for Lacure Villas

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Lacure Villas? Meet the Executive Team

As of April 2025, Lacure Villas' leadership includes:

Geoffrey Williams - President & CEO
Barry Cox - Chief Operating Officer
Briony Metcalfe - Vice President of Sales
Howard Williams - Co-owner / Director (role may vary, often involved in strategic aspects)

Who's Investing in Lacure Villas?

Lacure Villas has been backed by several prominent investors over the years, including:

Lacure is a privately held, family-owned business. Specific details about external investors, if any, are not publicly disclosed.

What Leadership Changes Has Lacure Villas Seen Recently?

Hire0
Exits0

Based on publicly available information, Lacure's senior executive team appears stable, with no major high-profile hires or departures announced in the last 12 months. The company continues under its established leadership.

What Technology (Tech Stack) Is Used byLacure Villas?

Discover the tools Lacure Villas uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Lacure Villas Email Formats and Examples

Lacure likely utilizes common professional email formats for its corporate communications. While not officially published, a typical structure for companies of its nature would be based on employee names.

[firstinitial][lastname]@lacurevillas.com

Format

gwilliams@lacurevillas.com

Example

75%

Success rate

What's the Latest News About Lacure Villas?

Travel + LeisureAugust 23, 2023

Lacure's Briony Metcalfe Recognized on Travel + Leisure's 2023 A-List

Briony Metcalfe, VP of Sales at Lacure, was named to Travel + Leisure's prestigious 2023 A-List of Top Travel Advisors, acknowledging her expertise in creating exceptional villa vacations and luxury travel experiences....more

Forbes.comMay 2, 2023

Lacure Featured by Forbes as a Top Villa Rental Company

Forbes contributor Ann Abel highlighted Lacure as one of the leading villa rental companies capable of organizing comprehensive vacation experiences, praising their curated properties and personalized service....more

Lacure Blog / PressOngoing

Lacure Continuously Expands Portfolio and Shares Destination Insights

Lacure regularly updates its portfolio with new luxury villas in sought-after destinations and shares travel insights and news via its official blog and press releases, showcasing its commitment to providing fresh and exceptional travel options....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Lacure Villas, are just a search away.