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Lacure is a distinguished luxury travel company specializing in the rental of high-end private villas and the creation of bespoke vacation experiences in some of the world's most coveted destinations. Founded in 1979, Lacure combines an exclusive portfolio of meticulously vetted properties with personalized concierge services, ensuring an exceptional travel experience for discerning clients. They focus on quality, privacy, and tailored service, leveraging deep local knowledge and a global network.
Core operational hub for Lacure, managing global villa portfolios, client services, sales, marketing, technology development, and financial operations for their luxury travel platform.
Modern, professional office space situated in the Bloor-Yorkville area, known for its upscale retail and business environment, reflecting the brand's commitment to luxury and quality.
A client-obsessed, detail-oriented culture with a passion for luxury travel. Emphasis on teamwork, local expertise, and delivering bespoke experiences. Employees are often travel enthusiasts dedicated to high service standards.
The HQ centralizes Lacure's strategic decision-making, brand management, and the coordination of its extensive global network of properties and local concierge teams, ensuring consistent quality and service delivery.
Lacure supports its global operations primarily through its Toronto headquarters and a network of local on-the-ground teams and dedicated destination experts in their key villa locations worldwide. This model ensures personalized service, local insights, and high-quality property management across their international portfolio, covering popular luxury destinations in Europe, the Caribbean, North America, and beyond.
1200 Bay Street, Suite 400
Toronto
Ontario
Canada
Address: 10 Argyll Street, London, W1F 7TQ, United Kingdom
To enhance service delivery for European clientele, expand market presence, and strengthen relationships with regional property owners and luxury travel networks in Europe.
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As of April 2025, Lacure Villas' leadership includes:
Lacure Villas has been backed by several prominent investors over the years, including:
Based on publicly available information, Lacure's senior executive team appears stable, with no major high-profile hires or departures announced in the last 12 months. The company continues under its established leadership.
Discover the tools Lacure Villas uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Lacure likely utilizes common professional email formats for its corporate communications. While not officially published, a typical structure for companies of its nature would be based on employee names.
[firstinitial][lastname]@lacurevillas.com
Format
gwilliams@lacurevillas.com
Example
75%
Success rate
Travel + Leisure • August 23, 2023
Briony Metcalfe, VP of Sales at Lacure, was named to Travel + Leisure's prestigious 2023 A-List of Top Travel Advisors, acknowledging her expertise in creating exceptional villa vacations and luxury travel experiences....more
Forbes.com • May 2, 2023
Forbes contributor Ann Abel highlighted Lacure as one of the leading villa rental companies capable of organizing comprehensive vacation experiences, praising their curated properties and personalized service....more
Lacure Blog / Press • Ongoing
Lacure regularly updates its portfolio with new luxury villas in sought-after destinations and shares travel insights and news via its official blog and press releases, showcasing its commitment to providing fresh and exceptional travel options....more
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