HQ Function

The Paris headquarters serves as the central command for Lacoste's global operations, including brand strategy, design and product development, global marketing, and corporate management.

Notable Features:

Modern office facilities designed to embody the brand's sophisticated and innovative spirit, fostering creativity and collaboration among its teams. Specific architectural details are proprietary.

Work Culture:

A dynamic and creative work environment that merges Lacoste's rich sporting heritage with contemporary fashion trends. The culture emphasizes quality, elegance, innovation, and teamwork within an international context.

HQ Significance:

The Paris headquarters is crucial for maintaining Lacoste's French identity and its status as a leading global fashion brand, enabling centralized decision-making and brand consistency worldwide.

Values Reflected in HQ: The headquarters' location and design reflect Lacoste's core values of French elegance, innovation, sporting spirit, and commitment to quality.

Location:

Lacoste boasts a significant global presence, operating in over 98 countries through a network of approximately 1,100 retail stores, numerous concessions in department stores, a robust e-commerce platform, and extensive wholesale distribution channels. Key functions supported globally include design and product development (primarily centered in France), international marketing and brand management, sophisticated supply chain and logistics operations, and regional sales and retail management tailored to diverse local market needs and consumer preferences worldwide.

Street Address:

31-37 Boulevard de Montmorency

City:

Paris

State/Province:

Île-de-France

Country:

France