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Label Insight, now part of NielsenIQ, is a company renowned for its industry-leading platform for product attribute data and transparency solutions. It empowers CPG brands, retailers, and other organizations by transforming basic product information into smart attributes, covering areas like nutrition, ingredients, allergens, and sustainability claims. This deep data allows businesses to help consumers find products that meet their specific dietary needs, health goals, and values, ultimately enabling better-informed purchasing decisions. Prior to its acquisition, Label Insight was a key player in driving transparency in the food and CPG industries.
Served as the primary center for Label Insight's corporate operations, strategic planning, product development, data science initiatives, and business development efforts before its acquisition by NielsenIQ.
Strategically located in a prominent commercial building in the Chicago Loop, offering modern office amenities and fostering collaboration within a vibrant tech community.
Characterized by an innovative, data-centric, and collaborative environment. The culture emphasized leveraging technology to solve complex data challenges and promote transparency in the CPG sector.
The Chicago headquarters was pivotal in establishing Label Insight as a leader in product attribute data, driving its growth, innovation, and market penetration until its integration with NielsenIQ.
While Label Insight's direct office presence was primarily in the United States, its product data and transparency solutions served CPG companies and retailers with international operations. Since its acquisition by NielsenIQ in 2021, Label Insight's capabilities and data assets have been integrated into NielsenIQ's extensive global platform. This integration allows the underlying technology and data expertise to support NielsenIQ's clients worldwide, enhancing product intelligence and retail measurement services across numerous countries and markets.
20 N Wacker Dr, Suite 1730
Chicago
Illinois
United States
Address: 100 S 4th St #550, St. Louis, MO 63102, USA (Pre-acquisition address)
This office expanded Label Insight's operational capabilities and talent acquisition, particularly for data management and engineering roles, supporting the main functions of the Chicago headquarters.
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As of April 2025, Label Insight' leadership includes:
Label Insight has been backed by several prominent investors over the years, including:
Following its acquisition by NielsenIQ in May 2021, Label Insight has been fully integrated into NielsenIQ's operations. As such, distinct executive movements specifically for 'Label Insight' as a standalone entity are no longer publicly tracked. Any leadership changes related to former Label Insight functions would occur within the broader NielsenIQ organizational structure and be reported as NielsenIQ executive news. No specific 'Label Insight' executive hires or exits have been announced in the last 12 months under the Label Insight banner.
Discover the tools Label Insight uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Prior to its full integration with NielsenIQ, Label Insight commonly used email formats typical for tech companies. The most prevalent format was [first].[last]@labelinsight.com. Access to these email addresses would now be managed under NielsenIQ's systems.
[first].[last]@labelinsight.com
Format
jane.doe@labelinsight.com
Example
75%
Success rate
NielsenIQ • May 11, 2021
NielsenIQ announced its acquisition of Label Insight, a leader in product attribute data and transparency. The acquisition aimed to expand NielsenIQ's coverage in the health and wellness space and enhance its product data capabilities for CPG brands and retailers....more
NielsenIQ • February 22, 2022
NielsenIQ expanded its Byzzer platform, which leverages comprehensive data including attributes powered by Label Insight's technology, to support small and emerging CPG brands. This showcases the integration of Label Insight's capabilities into NielsenIQ's broader offerings....more
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