What Does Label Insight Do?

Total employees23
HeadquartersChicago
Founded2008

Label Insight, now part of NielsenIQ, is a company renowned for its industry-leading platform for product attribute data and transparency solutions. It empowers CPG brands, retailers, and other organizations by transforming basic product information into smart attributes, covering areas like nutrition, ingredients, allergens, and sustainability claims. This deep data allows businesses to help consumers find products that meet their specific dietary needs, health goals, and values, ultimately enabling better-informed purchasing decisions. Prior to its acquisition, Label Insight was a key player in driving transparency in the food and CPG industries.

Where Is Label Insight's Headquarters?

HQ Function

Served as the primary center for Label Insight's corporate operations, strategic planning, product development, data science initiatives, and business development efforts before its acquisition by NielsenIQ.

Notable Features:

Strategically located in a prominent commercial building in the Chicago Loop, offering modern office amenities and fostering collaboration within a vibrant tech community.

Work Culture:

Characterized by an innovative, data-centric, and collaborative environment. The culture emphasized leveraging technology to solve complex data challenges and promote transparency in the CPG sector.

HQ Significance:

The Chicago headquarters was pivotal in establishing Label Insight as a leader in product attribute data, driving its growth, innovation, and market penetration until its integration with NielsenIQ.

Values Reflected in HQ: The headquarters embodied Label Insight's commitment to innovation, accuracy in data, and a customer-focused approach, fostering a dynamic workspace conducive to achieving its mission of product transparency.

Location:

While Label Insight's direct office presence was primarily in the United States, its product data and transparency solutions served CPG companies and retailers with international operations. Since its acquisition by NielsenIQ in 2021, Label Insight's capabilities and data assets have been integrated into NielsenIQ's extensive global platform. This integration allows the underlying technology and data expertise to support NielsenIQ's clients worldwide, enhancing product intelligence and retail measurement services across numerous countries and markets.

Street Address:

20 N Wacker Dr, Suite 1730

City:

Chicago

State/Province:

Illinois

Country:

United States

Where Else Does Label Insight Operate Around the World?

St. Louis, Missouri, USA

Address: 100 S 4th St #550, St. Louis, MO 63102, USA (Pre-acquisition address)

This office expanded Label Insight's operational capabilities and talent acquisition, particularly for data management and engineering roles, supporting the main functions of the Chicago headquarters.

Buying Intent Signals for Label Insight

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
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Corporate Finance
*Example signal, not calculated in real time

Who's Leading Label Insight? Meet the Executive Team

As of April 2025, Label Insight' leadership includes:

Todd Morris - Former Chief Executive Officer (at time of acquisition)
Ronak Sheth - Former Chief Strategy Officer (transitioned to Head of Product, Label Insight at NielsenIQ)
Dagan Xavier - Co-founder & Former Chief Product Officer
Anton Xavier - Co-founder & Former Chief Science Officer

Who's Investing in Label Insight?

Label Insight has been backed by several prominent investors over the years, including:

KPMG Capital
Mercury Fund
Serra Ventures
S2G Ventures
Listen Ventures
Cultivian Sandbox Ventures
Dunnhumby Ventures
West Capital Advisors

What Leadership Changes Has Label Insight Seen Recently?

Hire0
Exits0

Following its acquisition by NielsenIQ in May 2021, Label Insight has been fully integrated into NielsenIQ's operations. As such, distinct executive movements specifically for 'Label Insight' as a standalone entity are no longer publicly tracked. Any leadership changes related to former Label Insight functions would occur within the broader NielsenIQ organizational structure and be reported as NielsenIQ executive news. No specific 'Label Insight' executive hires or exits have been announced in the last 12 months under the Label Insight banner.

What Technology (Tech Stack) Is Used byLabel Insight?

Discover the tools Label Insight uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Label Insight Email Formats and Examples

Prior to its full integration with NielsenIQ, Label Insight commonly used email formats typical for tech companies. The most prevalent format was [first].[last]@labelinsight.com. Access to these email addresses would now be managed under NielsenIQ's systems.

[first].[last]@labelinsight.com

Format

jane.doe@labelinsight.com

Example

75%

Success rate

What's the Latest News About Label Insight?

NielsenIQMay 11, 2021

Label Insight News: NielsenIQ Acquires Label Insight

NielsenIQ announced its acquisition of Label Insight, a leader in product attribute data and transparency. The acquisition aimed to expand NielsenIQ's coverage in the health and wellness space and enhance its product data capabilities for CPG brands and retailers....more

NielsenIQFebruary 22, 2022

Label Insight News: Label Insight's Data Enhances NielsenIQ's Byzzer Platform

NielsenIQ expanded its Byzzer platform, which leverages comprehensive data including attributes powered by Label Insight's technology, to support small and emerging CPG brands. This showcases the integration of Label Insight's capabilities into NielsenIQ's broader offerings....more

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