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La Martiniquaise-Bardinet is a leading independent French spirits group, founded in 1934 by Jean Cayard. It has grown to become one of the top spirits companies worldwide, boasting a diverse portfolio of internationally recognized brands across categories like Scotch whisky, port, rum, vodka, gin, tequila, and liqueurs. Known for brands such as Label 5, Sir Edward's, Poliakov Vodka, Porto Cruz, Saint James Rum, Gibson's Gin, and Bardinet Brandy, the company operates globally with a strong presence in Europe and expanding reach in other continents. La Martiniquaise-Bardinet is committed to quality, tradition, and innovation in the spirits industry, managing everything from production to distribution.
Serves as the central hub for global strategy, brand management, marketing, finance, and administrative operations for the La Martiniquaise-Bardinet group.
The headquarters is strategically located near Paris, facilitating national and international business. It's a modern office environment designed to support a global enterprise.
Reflects a blend of traditional French business values with a dynamic, international outlook necessary for a global spirits company. Emphasis on brand heritage, quality, and an entrepreneurial spirit inherited from its family-owned roots.
The headquarters centralizes decision-making for a vast portfolio of spirits brands and global operations, symbolizing the group's growth from a national entity to an international spirits leader.
La Martiniquaise-Bardinet supports a wide range of functions globally, including distilling, ageing, blending, bottling, marketing, sales, and distribution. With key production sites in France (Cognac, Normandy, Corsica, Bordeaux), Scotland, Portugal, Spain, and the Netherlands, and distribution subsidiaries in major markets, the group manages its extensive brand portfolio in over 110 countries. Their global operations ensure brand consistency, quality control from raw material to finished product, and tailored market approaches to cater to diverse consumer preferences worldwide.
18 Rue de l'Entrepôt
Charenton-le-Pont
Val-de-Marne
France
Address: Domaine de Fleurenne, 33290 Blanquefort, France
Serves as a key manufacturing hub for several of the group's iconic brands, supplying both domestic French and international markets. Crucial for maintaining the quality and heritage of Bardinet products.
Address: Starlaw Road, Bathgate, West Lothian, EH48 1JU, Scotland
Central to La Martiniquaise-Bardinet's significant presence in the Scotch whisky market, producing and distributing these brands globally. Supports the UK and international export markets for their whiskies.
Address: Rua Serpa Pinto, 334, 4400-307 Vila Nova de Gaia, Portugal (Example for Porto Cruz)
Manages the production and global distribution of Porto Cruz, one of the world's leading Port wine brands, upholding traditional Port-making methods while innovating for modern consumers.
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As of April 2025, La Martiniquaise-Bardinet' leadership includes:
La Martiniquaise-Bardinet has been backed by several prominent investors over the years, including:
No major high-level executive appointments or departures at La Martiniquaise-Bardinet have been publicly announced or widely reported in the mainstream business press over the last 12 months. The company generally maintains a stable, long-term leadership team consistent with its family-owned nature.
Discover the tools La Martiniquaise-Bardinet uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
La Martiniquaise-Bardinet commonly uses email formats such as [first_initial][last] (e.g., jdoe@la-martiniquaise.com) or [first].[last] (e.g., jane.doe@la-martiniquaise.com). The primary domain for international communication is typically @la-martiniquaise.com, while @la-martiniquaise.fr may also be used, particularly for operations within France.
[first_initial][last]@la-martiniquaise.com or [first].[last]@la-martiniquaise.com
Format
jcayard@la-martiniquaise.com or s.bernard@la-martiniquaise.com
Example
75%
Success rate
Just Drinks • March 25, 2024
La Martiniquaise-Bardinet has acquired a ready-to-drink (RTD) production facility in Spain from Beveland Distillers. This strategic move aims to strengthen the French spirits group's capabilities in the rapidly expanding RTD beverage segment....more
The Drinks Business • March 22, 2024
La Martiniquaise-Bardinet has expanded its diverse wine portfolio through the acquisition of Spanish winery Bodegas Marqués de Tomares, located in the prestigious Rioja region. This marks a significant entry into the Spanish Denominación de Origen Calificada (DOCa) Rioja wine category for the group....more
The Spirits Business • February 6, 2024
Label 5, a key blended Scotch whisky brand within the La Martiniquaise-Bardinet portfolio, has undergone a global brand refresh. This includes a new visual identity and updated bottle design aimed at modernizing its appeal and attracting a new generation of consumers worldwide....more
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