What Does La Martiniquaise-Bardinet Do?

Total employees348
HeadquartersCharenton-le-Pont
Founded1934

La Martiniquaise-Bardinet is a leading independent French spirits group, founded in 1934 by Jean Cayard. It has grown to become one of the top spirits companies worldwide, boasting a diverse portfolio of internationally recognized brands across categories like Scotch whisky, port, rum, vodka, gin, tequila, and liqueurs. Known for brands such as Label 5, Sir Edward's, Poliakov Vodka, Porto Cruz, Saint James Rum, Gibson's Gin, and Bardinet Brandy, the company operates globally with a strong presence in Europe and expanding reach in other continents. La Martiniquaise-Bardinet is committed to quality, tradition, and innovation in the spirits industry, managing everything from production to distribution.

Where Is La Martiniquaise-Bardinet's Headquarters?

HQ Function

Serves as the central hub for global strategy, brand management, marketing, finance, and administrative operations for the La Martiniquaise-Bardinet group.

Notable Features:

The headquarters is strategically located near Paris, facilitating national and international business. It's a modern office environment designed to support a global enterprise.

Work Culture:

Reflects a blend of traditional French business values with a dynamic, international outlook necessary for a global spirits company. Emphasis on brand heritage, quality, and an entrepreneurial spirit inherited from its family-owned roots.

HQ Significance:

The headquarters centralizes decision-making for a vast portfolio of spirits brands and global operations, symbolizing the group's growth from a national entity to an international spirits leader.

Values Reflected in HQ: The headquarters embodies professionalism, efficiency, and a commitment to managing a diverse and prestigious portfolio of spirits brands. Its French location underscores its heritage, while its operations reflect international ambition.

Location:

La Martiniquaise-Bardinet supports a wide range of functions globally, including distilling, ageing, blending, bottling, marketing, sales, and distribution. With key production sites in France (Cognac, Normandy, Corsica, Bordeaux), Scotland, Portugal, Spain, and the Netherlands, and distribution subsidiaries in major markets, the group manages its extensive brand portfolio in over 110 countries. Their global operations ensure brand consistency, quality control from raw material to finished product, and tailored market approaches to cater to diverse consumer preferences worldwide.

Street Address:

18 Rue de l'Entrepôt

City:

Charenton-le-Pont

State/Province:

Val-de-Marne

Country:

France

Where Else Does La Martiniquaise-Bardinet Operate Around the World?

Blanquefort, Nouvelle-Aquitaine, France

Address: Domaine de Fleurenne, 33290 Blanquefort, France

Serves as a key manufacturing hub for several of the group's iconic brands, supplying both domestic French and international markets. Crucial for maintaining the quality and heritage of Bardinet products.

Bathgate, West Lothian, Scotland, UK

Address: Starlaw Road, Bathgate, West Lothian, EH48 1JU, Scotland

Central to La Martiniquaise-Bardinet's significant presence in the Scotch whisky market, producing and distributing these brands globally. Supports the UK and international export markets for their whiskies.

Vila Nova de Gaia, Porto, Portugal

Address: Rua Serpa Pinto, 334, 4400-307 Vila Nova de Gaia, Portugal (Example for Porto Cruz)

Manages the production and global distribution of Porto Cruz, one of the world's leading Port wine brands, upholding traditional Port-making methods while innovating for modern consumers.

Buying Intent Signals for La Martiniquaise-Bardinet

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading La Martiniquaise-Bardinet? Meet the Executive Team

As of April 2025, La Martiniquaise-Bardinet' leadership includes:

Jean-Pierre Cayard - President & CEO
Stéphane Cayard - Managing Director (Directeur Général)
Cyril Cahart - Chief Financial Officer
Sylvia Bernard - International Marketing Director

Who's Investing in La Martiniquaise-Bardinet?

La Martiniquaise-Bardinet has been backed by several prominent investors over the years, including:

As a privately held, family-owned group, La Martiniquaise-Bardinet is primarily owned and controlled by the Cayard family. It is not publicly traded and does not have external institutional investors in the traditional sense.

What Leadership Changes Has La Martiniquaise-Bardinet Seen Recently?

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No major high-level executive appointments or departures at La Martiniquaise-Bardinet have been publicly announced or widely reported in the mainstream business press over the last 12 months. The company generally maintains a stable, long-term leadership team consistent with its family-owned nature.

What Technology (Tech Stack) Is Used byLa Martiniquaise-Bardinet?

Discover the tools La Martiniquaise-Bardinet uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

La Martiniquaise-Bardinet Email Formats and Examples

La Martiniquaise-Bardinet commonly uses email formats such as [first_initial][last] (e.g., jdoe@la-martiniquaise.com) or [first].[last] (e.g., jane.doe@la-martiniquaise.com). The primary domain for international communication is typically @la-martiniquaise.com, while @la-martiniquaise.fr may also be used, particularly for operations within France.

[first_initial][last]@la-martiniquaise.com or [first].[last]@la-martiniquaise.com

Format

jcayard@la-martiniquaise.com or s.bernard@la-martiniquaise.com

Example

75%

Success rate

What's the Latest News About La Martiniquaise-Bardinet?

Just DrinksMarch 25, 2024

La Martiniquaise-Bardinet buys RTD production site from Beveland Distillers

La Martiniquaise-Bardinet has acquired a ready-to-drink (RTD) production facility in Spain from Beveland Distillers. This strategic move aims to strengthen the French spirits group's capabilities in the rapidly expanding RTD beverage segment....more

The Drinks BusinessMarch 22, 2024

La Martiniquaise-Bardinet acquires Rioja winery Marques de Tomares

La Martiniquaise-Bardinet has expanded its diverse wine portfolio through the acquisition of Spanish winery Bodegas Marqués de Tomares, located in the prestigious Rioja region. This marks a significant entry into the Spanish Denominación de Origen Calificada (DOCa) Rioja wine category for the group....more

The Spirits BusinessFebruary 6, 2024

La Martiniquaise-Bardinet's Label 5 Scotch whisky unveils new brand identity and packaging

Label 5, a key blended Scotch whisky brand within the La Martiniquaise-Bardinet portfolio, has undergone a global brand refresh. This includes a new visual identity and updated bottle design aimed at modernizing its appeal and attracting a new generation of consumers worldwide....more

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