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La Brea Bakery was founded in 1989 by Nancy Silverton on La Brea Avenue in Los Angeles. It is renowned for pioneering artisan bread baking in the U.S., bringing European-style hearth-baked breads to a wider audience. Known for its distinctive sourdough starter and commitment to quality, La Brea Bakery offers a variety of artisan breads, baguettes, rolls, and seasonal items. The brand's products are available in grocery stores, club stores, and foodservice channels across the United States and in select international markets. La Brea Bakery is now a brand under Aspire Bakeries, continuing its legacy of artisan craftsmanship.
Serves as the iconic original bakery and cafe, a key retail outlet, and the symbolic heart of the brand. It embodies the artisan baking heritage. Broader corporate, strategic, and operational management are handled by Aspire Bakeries.
The birthplace of La Brea Bakery, renowned for its historic significance in the American artisan bread movement. The location maintains its charm and continues to attract locals and visitors.
At the flagship cafe, the culture is centered around artisan baking, customer service, and a passion for quality food. Within the broader brand management under Aspire Bakeries, it would align with corporate food production and marketing standards.
This location is highly significant as the origin point of La Brea Bakery, where its foundational recipes and baking philosophy were developed, setting a new standard for artisan bread in America.
La Brea Bakery's products are widely available across the United States in numerous grocery stores, specialty food retailers, and foodservice establishments. Beyond the U.S., La Brea Bakery has expanded its reach to select international markets, including Canada, and parts of Asia and Europe, through strategic partnerships with distributors. This allows the brand to share its artisan bread heritage with a global audience.
624 S La Brea Ave
Los Angeles
CA
USA
Address: 7270 Valjean Ave, Van Nuys, CA 91406 (Aspire Bakeries Facility)
Serves as a primary manufacturing and distribution hub for La Brea Bakery products throughout the Western United States, ensuring product availability and freshness.
Address: 1101 Commerce Blvd, Swedesboro, NJ 08085 (Aspire Bakeries Facility)
Facilitates efficient production and supply chain logistics for La Brea Bakery products to markets in the Eastern United States, maintaining quality standards.
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As of April 2025, La Brea Bakery' leadership includes:
La Brea Bakery has been backed by several prominent investors over the years, including:
The primary executive change impacting La Brea Bakery in the last 12 months was the appointment of a new CEO for its parent company, Aspire Bakeries. Tyson Yu took over as CEO in late 2023.
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As La Brea Bakery is a brand of Aspire Bakeries, official email communications typically use the @aspirebakeries.com domain. Common corporate email formats include combinations of first name, last name, and initials.
[first].[last]@aspirebakeries.com
Format
jane.doe@aspirebakeries.com
Example
80%
Success rate
PR Newswire • February 13, 2024
La Brea Bakery announced the launch of its new Cinnamon Raisin Loaf, crafted to enhance breakfast experiences. This new addition to their artisan bread line is available at select retail locations nationwide....more
Baking Business • October 5, 2023
Aspire Bakeries, the parent company of La Brea Bakery, appointed Tyson Yu as its new chief executive officer, effective October 2023. He succeeded Christine Prociv, who led the company since its acquisition by Lindsay Goldberg....more
La Brea Bakery News • August 1, 2023
La Brea Bakery announced the return of its 'La Brea Bakery Reserve' line, featuring farm-to-table artisan breads made with single origin heirloom grains. The line includes Pain de Campagne, Fortuna Wheat Loaf, and Rye Loaf, available at select retailers....more
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