What Does La Brea Bakery Do?

Total employees125
HeadquartersLos Angeles
Founded1989

La Brea Bakery was founded in 1989 by Nancy Silverton on La Brea Avenue in Los Angeles. It is renowned for pioneering artisan bread baking in the U.S., bringing European-style hearth-baked breads to a wider audience. Known for its distinctive sourdough starter and commitment to quality, La Brea Bakery offers a variety of artisan breads, baguettes, rolls, and seasonal items. The brand's products are available in grocery stores, club stores, and foodservice channels across the United States and in select international markets. La Brea Bakery is now a brand under Aspire Bakeries, continuing its legacy of artisan craftsmanship.

Where Is La Brea Bakery's Headquarters?

HQ Function

Serves as the iconic original bakery and cafe, a key retail outlet, and the symbolic heart of the brand. It embodies the artisan baking heritage. Broader corporate, strategic, and operational management are handled by Aspire Bakeries.

Notable Features:

The birthplace of La Brea Bakery, renowned for its historic significance in the American artisan bread movement. The location maintains its charm and continues to attract locals and visitors.

Work Culture:

At the flagship cafe, the culture is centered around artisan baking, customer service, and a passion for quality food. Within the broader brand management under Aspire Bakeries, it would align with corporate food production and marketing standards.

HQ Significance:

This location is highly significant as the origin point of La Brea Bakery, where its foundational recipes and baking philosophy were developed, setting a new standard for artisan bread in America.

Values Reflected in HQ: The headquarters reflects values of authenticity, craftsmanship, culinary excellence, and community, established since its founding.

Location:

La Brea Bakery's products are widely available across the United States in numerous grocery stores, specialty food retailers, and foodservice establishments. Beyond the U.S., La Brea Bakery has expanded its reach to select international markets, including Canada, and parts of Asia and Europe, through strategic partnerships with distributors. This allows the brand to share its artisan bread heritage with a global audience.

Street Address:

624 S La Brea Ave

City:

Los Angeles

State/Province:

CA

Country:

USA

Where Else Does La Brea Bakery Operate Around the World?

Van Nuys, CA, USA

Address: 7270 Valjean Ave, Van Nuys, CA 91406 (Aspire Bakeries Facility)

Serves as a primary manufacturing and distribution hub for La Brea Bakery products throughout the Western United States, ensuring product availability and freshness.

Swedesboro, NJ, USA

Address: 1101 Commerce Blvd, Swedesboro, NJ 08085 (Aspire Bakeries Facility)

Facilitates efficient production and supply chain logistics for La Brea Bakery products to markets in the Eastern United States, maintaining quality standards.

Buying Intent Signals for La Brea Bakery

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading La Brea Bakery? Meet the Executive Team

As of April 2025, La Brea Bakery' leadership includes:

Tyson Yu - Chief Executive Officer, Aspire Bakeries (Parent Company)
Scott Hollis - Chief Customer Officer, Retail, Aspire Bakeries
Beau Netzer - Chief Commercial Officer Foodservice, Aspire Bakeries
Brie Buenning - Director of Marketing, La Brea Bakery (Aspire Bakeries)

Who's Investing in La Brea Bakery?

La Brea Bakery has been backed by several prominent investors over the years, including:

Lindsay Goldberg (Private equity firm, owner of Aspire Bakeries, which owns La Brea Bakery)

What Leadership Changes Has La Brea Bakery Seen Recently?

Hire1
Exits1

The primary executive change impacting La Brea Bakery in the last 12 months was the appointment of a new CEO for its parent company, Aspire Bakeries. Tyson Yu took over as CEO in late 2023.

Departures

Christine Prociv, Christine Prociv departed her position as CEO of Aspire Bakeries.

New Appointments:

Tyson Yu, Tyson Yu was appointed as the new CEO of Aspire Bakeries, parent company of La Brea Bakery.

What Technology (Tech Stack) Is Used byLa Brea Bakery?

Discover the tools La Brea Bakery uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

La Brea Bakery Email Formats and Examples

As La Brea Bakery is a brand of Aspire Bakeries, official email communications typically use the @aspirebakeries.com domain. Common corporate email formats include combinations of first name, last name, and initials.

[first].[last]@aspirebakeries.com

Format

jane.doe@aspirebakeries.com

Example

80%

Success rate

What's the Latest News About La Brea Bakery?

PR NewswireFebruary 13, 2024

La Brea Bakery Introduces New Cinnamon Raisin Loaf to Delight Breakfast Lovers

La Brea Bakery announced the launch of its new Cinnamon Raisin Loaf, crafted to enhance breakfast experiences. This new addition to their artisan bread line is available at select retail locations nationwide....more

Baking BusinessOctober 5, 2023

Tyson Yu to succeed Christine Prociv as CEO of Aspire Bakeries

Aspire Bakeries, the parent company of La Brea Bakery, appointed Tyson Yu as its new chief executive officer, effective October 2023. He succeeded Christine Prociv, who led the company since its acquisition by Lindsay Goldberg....more

La Brea Bakery NewsAugust 1, 2023

La Brea Bakery Reserve Breads Are Back at Your Favorite Retailers!

La Brea Bakery announced the return of its 'La Brea Bakery Reserve' line, featuring farm-to-table artisan breads made with single origin heirloom grains. The line includes Pain de Campagne, Fortuna Wheat Loaf, and Rye Loaf, available at select retailers....more

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