La Bonita Supermarkets is a popular chain of Hispanic grocery stores based in Las Vegas, Nevada, founded in 1991 by Jaime Martinez. Known for its vibrant atmosphere and extensive selection of authentic Latin American products, La Bonita offers fresh produce, quality meats from its renowned carniceria, freshly baked goods from its panaderia, a prepared foods section (cocina), and a wide array of grocery items catering to the Hispanic community. With seven locations across the Las Vegas Valley, La Bonita Supermarkets is committed to providing excellent customer service, competitive prices, and a unique cultural shopping experience, making it a staple for many families in the region. They emphasize community involvement and bringing authentic flavors to their customers.
The headquarters manages overall strategy, operations, purchasing, marketing, human resources, and finance for all La Bonita Supermarket locations.
The corporate headquarters is co-located with their first flagship store, allowing for direct insight into retail operations and immediate feedback loops between management and on-the-ground activities.
The work culture is likely dynamic and customer-centric, with a strong emphasis on family values, community service, and a passion for providing authentic Hispanic products and experiences. Employees often describe a fast-paced environment that feels like a close-knit community.
As the nerve center of the company, the headquarters is crucial for maintaining brand consistency, driving growth, managing supplier relationships (including international sourcing), and upholding the company's commitment to the Las Vegas community.
La Bonita Supermarkets operates primarily within the Las Vegas, Nevada, metropolitan area. Its global connection is mainly through the sourcing of authentic international food products, especially from Mexico and various Latin American countries, to meet the demands of its diverse customer base. The company does not maintain international offices or retail locations but brings a world of flavors to its local community.
2672 E. Charleston Blvd.
Las Vegas
NV
USA
Address: 2851 N. Green Valley Pkwy, Henderson, NV 89014
To provide the Henderson community with convenient access to a wide range of Hispanic groceries, fresh produce, meats, bakery items, and prepared foods, extending the La Bonita brand's reach and service.
Address: 6000 W. Cheyenne Ave, Las Vegas, NV 89108
To cater to the diverse grocery needs of residents in northwest Las Vegas, offering specialized Hispanic products and fresh food options, thereby strengthening its market presence in different parts of the city.
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As of April 2025, La Bonita Supermarkets' leadership includes:
La Bonita Supermarkets has been backed by several prominent investors over the years, including:
Based on publicly available information, La Bonita Supermarkets has maintained a stable executive team over the past 12 months, with no major hires or departures announced.
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La Bonita Supermarkets likely uses standard corporate email formats. The most common format for companies of this type is combining the employee's first initial and last name, or first name and last name separated by a dot, followed by '@labonitasupermarkets.com'.
[first_initial][last]@labonitasupermarkets.com
Format
jmartinez@labonitasupermarkets.com
Example
75%
Success rate
Fox 5 Vegas • December 12, 2023
La Bonita Supermarkets continued its tradition of community support by hosting its annual holiday toy drive. The initiative successfully collected thousands of toys, which were distributed to children from families in need across the Las Vegas valley, highlighting the company's commitment to giving back....more
KSNV News 3 Las Vegas • October 4, 2023
La Bonita Supermarkets celebrated its 32nd anniversary, marking over three decades of serving the Las Vegas community. The company reflected on its journey from a single small store to a beloved local chain known for its wide selection of Hispanic products and strong community ties....more
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