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La Bonita Supermarkets's Overview

Total employees186
HeadquartersLas Vegas
Founded1991

La Bonita Supermarkets is a popular chain of Hispanic grocery stores based in Las Vegas, Nevada, founded in 1991 by Jaime Martinez. Known for its vibrant atmosphere and extensive selection of authentic Latin American products, La Bonita offers fresh produce, quality meats from its renowned carniceria, freshly baked goods from its panaderia, a prepared foods section (cocina), and a wide array of grocery items catering to the Hispanic community. With seven locations across the Las Vegas Valley, La Bonita Supermarkets is committed to providing excellent customer service, competitive prices, and a unique cultural shopping experience, making it a staple for many families in the region. They emphasize community involvement and bringing authentic flavors to their customers.

Where is La Bonita Supermarkets's Headquarters?

HQ Function

The headquarters manages overall strategy, operations, purchasing, marketing, human resources, and finance for all La Bonita Supermarket locations.

Notable Features:

The corporate headquarters is co-located with their first flagship store, allowing for direct insight into retail operations and immediate feedback loops between management and on-the-ground activities.

Work Culture:

The work culture is likely dynamic and customer-centric, with a strong emphasis on family values, community service, and a passion for providing authentic Hispanic products and experiences. Employees often describe a fast-paced environment that feels like a close-knit community.

HQ Significance:

As the nerve center of the company, the headquarters is crucial for maintaining brand consistency, driving growth, managing supplier relationships (including international sourcing), and upholding the company's commitment to the Las Vegas community.

Values Reflected in HQ: The headquarters embodies the company's core values of family, community, authenticity, customer service, and entrepreneurial spirit, evident in its integration with a bustling store and its role in community outreach.

Location:

La Bonita Supermarkets operates primarily within the Las Vegas, Nevada, metropolitan area. Its global connection is mainly through the sourcing of authentic international food products, especially from Mexico and various Latin American countries, to meet the demands of its diverse customer base. The company does not maintain international offices or retail locations but brings a world of flavors to its local community.

Street Address:

2672 E. Charleston Blvd.

City:

Las Vegas

State/Province:

NV

Country:

USA

La Bonita Supermarkets's Global Presence

Henderson, NV/USA

Address: 2851 N. Green Valley Pkwy, Henderson, NV 89014

To provide the Henderson community with convenient access to a wide range of Hispanic groceries, fresh produce, meats, bakery items, and prepared foods, extending the La Bonita brand's reach and service.

Las Vegas, NV/USA

Address: 6000 W. Cheyenne Ave, Las Vegas, NV 89108

To cater to the diverse grocery needs of residents in northwest Las Vegas, offering specialized Hispanic products and fresh food options, thereby strengthening its market presence in different parts of the city.

Buying Intent Signals for La Bonita Supermarkets

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of La Bonita Supermarkets

As of April 2025, La Bonita Supermarkets' leadership includes:

Jaime Martinez - Founder & President
Armando Martinez - Vice President of Operations
Michoel Ogince - Chief Financial Officer
Gus Thalamas - Chief Operating Officer

Investors of La Bonita Supermarkets

La Bonita Supermarkets has been backed by several prominent investors over the years, including:

La Bonita Supermarkets is a family-owned and operated business. Its primary financial backing comes from its founding family.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, La Bonita Supermarkets has maintained a stable executive team over the past 12 months, with no major hires or departures announced.

Technology (Tech Stack) used by La Bonita Supermarkets

Discover the tools La Bonita Supermarkets uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

La Bonita Supermarkets Email Formats and Examples

La Bonita Supermarkets likely uses standard corporate email formats. The most common format for companies of this type is combining the employee's first initial and last name, or first name and last name separated by a dot, followed by '@labonitasupermarkets.com'.

[first_initial][last]@labonitasupermarkets.com

Format

jmartinez@labonitasupermarkets.com

Example

75%

Success rate

News and media

Fox 5 VegasDecember 12, 2023

La Bonita Supermarkets Hosts Annual Toy Drive for Las Vegas Families

La Bonita Supermarkets continued its tradition of community support by hosting its annual holiday toy drive. The initiative successfully collected thousands of toys, which were distributed to children from families in need across the Las Vegas valley, highlighting the company's commitment to giving back....more

KSNV News 3 Las VegasOctober 4, 2023

La Bonita Supermarkets Celebrates 32 Years of Business in Las Vegas

La Bonita Supermarkets celebrated its 32nd anniversary, marking over three decades of serving the Las Vegas community. The company reflected on its journey from a single small store to a beloved local chain known for its wide selection of Hispanic products and strong community ties....more

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