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Kurly
What Does Kurly Do?
Kurly is a South Korean e-commerce company that has revolutionized the online grocery market with its pioneering 'Saetbyul Delivery' (Morning Star Delivery) service, ensuring customers receive fresh produce, gourmet foods, and daily essentials ordered the previous day by early morning. Founded in 2015 by Sophie Kim, Kurly focuses on a highly curated selection of high-quality products, emphasizing freshness, safety, and premium value. From an end-user perspective, Kurly offers unparalleled convenience and access to unique and artisanal food items that are often hard to find elsewhere, catering to busy urban lifestyles and health-conscious consumers. The company has expanded its offerings to include beauty products (Beauty Kurly) and household goods, aiming to become a comprehensive lifestyle platform.
Where Is Kurly's Headquarters?
HQ Function
The headquarters serves as the central command for strategic planning, technology development for its e-commerce platform, marketing and branding initiatives, merchandising and sourcing, corporate operations, and customer experience management.
Notable Features:
Located in Centerfield, a modern and prestigious office complex, Kurly's headquarters likely features state-of-the-art facilities, collaborative workspaces, and advanced technology infrastructure designed to support its dynamic operations.
Work Culture:
Kurly's work culture is often described as fast-paced, innovative, and customer-centric. There's a strong emphasis on data-driven decision-making, agility to adapt to market trends, and a commitment to quality and operational excellence, reflecting a blend of a tech startup's dynamism and retail precision.
HQ Significance:
The headquarters in Seoul is pivotal for overseeing Kurly's extensive nationwide logistics network in South Korea, driving innovation in its service offerings, and managing its expansion efforts, including its recent international foray.
Values Reflected in HQ: The headquarters' location and design likely reflect Kurly's core values: Innovation (through a tech-enabled environment), Quality (a premium workspace in a prime location), Efficiency (optimized for modern workflows), and Growth (accommodating an expanding team and ambitious vision).
Location:
While Kurly's core operations are concentrated in South Korea, where it has established a significant market share with its advanced logistics and fulfillment network, the company embarked on its international expansion by launching services in Singapore in 2022. Globally, Kurly supports its functions through strategic international business development, localized marketing efforts, global sourcing for unique products, and adapting its technology platform for new markets. Future expansion may target other regions with strong demand for premium online grocery and lifestyle products.
Street Address:
Teheran-ro 231, East Tower, Centerfield
City:
Seoul
State/Province:
N/A
Country:
South Korea
Where Else Does Kurly Operate Around the World?
Singapore, Singapore
Address: 1 Raffles Quay, #26-10 North Tower, Singapore 048583 (Kurly Singapore Pte. Ltd. registered address)
Serves as Kurly's first international expansion hub, aiming to test and adapt its business model for the Southeast Asian market and cater to the growing demand for high-quality, convenient online grocery services and Korean products.
Buying Intent Signals for Kurly
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Kurly? Meet the Executive Team
As of April 2025, Kurly' leadership includes:
Who's Investing in Kurly?
Kurly has been backed by several prominent investors over the years, including:
What Leadership Changes Has Kurly Seen Recently?
In the past year, Kurly has focused on strengthening its operational leadership to drive efficiency and sustainable growth. Key appointments aim to bolster its core business and expansion efforts. Publicly announced high-profile executive exits have been minimal as the company stabilizes its leadership for future growth.
New Appointments:
What Technology (Tech Stack) Is Used byKurly?
Discover the tools Kurly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Kurly Email Formats and Examples
Kurly likely utilizes common corporate email address formats. While the exact structure can vary, combinations of first name, last name, or initials followed by the @kurlycorp.com or @marketkurly.com domain are probable. For general inquiries, users should refer to contact forms or official email addresses on their website.
[first_initial][last_name]@kurlycorp.com
Format
skim@kurlycorp.com (example for Sophie Kim)
Example
70%
Success rate
What's the Latest News About Kurly?
Pulse News (Maeil Business Newspaper) • March 29, 2024
Kurly turns to first annual profit since foundation
Kurly Inc., operator of online grocery delivery service Market Kurly, announced its first-ever annual operating profit in 2023, nine years after its establishment. This turnaround is attributed to increased sales from loyal customers, new business areas like Beauty Kurly, and improved cost efficiencies....more
The Korea JoongAng Daily • February 19, 2024
Kurly goes after beauty market with high-end brands
Kurly is significantly expanding its beauty segment, Beauty Kurly, by partnering with luxury and high-end cosmetic brands. This move aims to diversify its revenue streams and attract a broader customer base, leveraging its platform's reputation for premium curated products....more
The Korea Economic Daily Global Edition • November 15, 2023
Kurly names former Toss exec as new COO
Kurly Inc. appointed Choi Jae-hoon, a former executive from Viva Republica (operator of Toss), as its new Chief Operating Officer. This strategic hire is expected to bolster Kurly's operational capabilities and drive efficiency as the company pursues sustainable growth....more
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