HQ Function

Served as the primary hub for Kumulos's operations, including product development, engineering, core sales, marketing, and customer support leadership before its acquisition by Optimove.

Notable Features:

Located within Unicorn Co-working, indicating a modern, collaborative workspace rather than a standalone corporate building. This often fosters agility and networking.

Work Culture:

As a tech scale-up, Kumulos likely fostered an innovative, agile, and customer-focused work culture. Being in a co-working space would also encourage collaboration and a dynamic environment. Post-acquisition, culture would align with Optimove's.

HQ Significance:

The Dundee HQ was significant as the birthplace and main operational center for Kumulos, driving its product innovation and initial global outreach. It represented a success story within the Scottish tech ecosystem.

Values Reflected in HQ: Choice of a co-working space likely reflected values such as collaboration, flexibility, community engagement, and efficient resource utilization.

Location:

Prior to its acquisition, Kumulos served a global client base from its UK headquarters and US office, with its platform supporting apps worldwide. Post-acquisition, Kumulos's technology and capabilities are integrated into Optimove's much larger global presence, which includes offices in Tel Aviv, New York, London, and other international locations, supporting clients in numerous countries with comprehensive CRM marketing solutions.

Street Address:

Unicorn Co-working, Unit 3, Block 5, Annfield Row

City:

Dundee

State/Province:

Scotland

Country:

United Kingdom