Krystal
Krystal's Overview
Krystal is an American fast-food restaurant chain, founded in Chattanooga, Tennessee, in 1932, and currently headquartered in Dunwoody, Georgia. It is renowned for its small, square hamburgers, known as 'Krystals' or 'sliders.' A beloved Southern institution, Krystal offers a unique menu that also includes Chiks, Pups (mini hot dogs), chili, fries, and milkshakes. The brand is celebrated for its distinctive taste, value, late-night availability, and nostalgic appeal, maintaining a strong presence primarily in the Southeastern United States. Since May 2023, Krystal has been owned by SPB Hospitality.
Where is Krystal's Headquarters?
HQ Function
Serves as the Krystal Restaurant Support Center, managing corporate operations, brand strategy, marketing, franchise relations, supply chain, and overall business development for the Krystal restaurant chain.
Notable Features:
The headquarters is situated in the Perimeter Center business district of Dunwoody, a significant commercial hub in the Atlanta metropolitan area, offering modern office amenities and accessibility.
Work Culture:
The work culture at Krystal's headquarters emphasizes brand heritage, customer satisfaction, and operational efficiency within the competitive fast-food industry. It fosters a collaborative environment focused on growth and innovation while upholding its Southern roots.
HQ Significance:
The Dunwoody headquarters centralizes Krystal's leadership and support functions, enabling strategic alignment and operational consistency across its network of restaurants. Its location in a major business hub facilitates access to talent and industry partnerships.
Values Reflected in HQ: The headquarters reflects Krystal's commitment to its iconic brand, operational excellence, franchisee support, and adapting to the evolving demands of the quick-service restaurant industry.
Location:
Krystal's operations are predominantly concentrated in the Southeastern United States. While it is a well-recognized regional brand with a long history, Krystal does not currently have a significant international restaurant footprint. The company's strategic focus remains on strengthening its presence and serving communities within its established U.S. markets.
Street Address:
1455 Lincoln Parkway E, Suite 600
City:
Dunwoody
State/Province:
Georgia
Country:
USA
Krystal's Global Presence
Various, Southeastern USA
Address: N/A (Distributed field management and restaurant operations)
To provide direct operational support, ensure quality control, facilitate franchise communication, and implement brand initiatives across Krystal restaurants within specific geographic territories in the Southeastern U.S.
Buying Intent Signals for Krystal
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Executive Team of Krystal
As of April 2025, Krystal' leadership includes:
Investors of Krystal
Krystal has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following its acquisition by SPB Hospitality in May 2023, Krystal has seen key leadership appointments, particularly in marketing, to steer brand strategy. Existing leadership roles have also been integrated within the new parent company structure.
New Appointments:
Technology (Tech Stack) used by Krystal
Discover the tools Krystal uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Krystal Email Formats and Examples
Krystal's corporate email addresses likely follow common professional patterns such as [first_initial][last]@krystal.com or [first].[last]@krystal.com. As Krystal is part of SPB Hospitality, some communications might also originate from or be directed to @spbhospitality.com addresses.
[first_initial][last]@krystal.com or [first].[last]@krystal.com
Format
jdoe@krystal.com
Example
70%
Success rate
News and media
PR Newswire • July 26, 2023
Krystal Appoints Casey Terrell as Chief Marketing Officer
Krystal announced the appointment of Casey Terrell as its new Chief Marketing Officer. Terrell is tasked with leading the brand's marketing strategies, enhancing customer engagement, and driving growth for the iconic slider chain....more
QSR Magazine • May 16, 2023
SPB Hospitality Acquires Krystal Restaurants
SPB Hospitality, a multi-brand restaurant operator and an affiliate of Fortress Investment Group, completed its acquisition of Krystal Restaurants LLC. The deal adds the historic Southeastern fast-food brand Krystal to SPB's growing portfolio....more
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