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Krux Digital
What Does Krux Digital Do?
Krux Digital was a prominent technology company specializing in cloud-based Data Management Platform (DMP) solutions. Founded in 2010, Krux enabled marketers, publishers, and agencies to collect, unify, analyze, and activate consumer data from any source to deliver more personalized and effective digital advertising and content. Their platform was designed to help businesses understand their audiences better and engage with them across multiple devices and channels. In October 2016, Salesforce acquired Krux for a reported $700 million to integrate its capabilities into the Salesforce Marketing Cloud, significantly enhancing Salesforce's data-driven marketing offerings. Krux's technology became a core component of what was later known as Salesforce DMP, then Salesforce Audience Studio, and its functionalities are now part of Salesforce Data Cloud.
Where Is Krux Digital's Headquarters?
HQ Function
The San Francisco headquarters served as the central hub for Krux's executive leadership, engineering, product development, marketing, sales, and administrative operations.
Notable Features:
Located in the Financial District, the office likely featured a modern, open-plan design typical of tech companies, fostering collaboration and innovation. Specific architectural details are not widely publicized post-acquisition.
Work Culture:
Krux was known for a dynamic, fast-paced, and innovative work culture. There was a strong emphasis on data-driven decision-making, engineering excellence, and solving complex challenges in the ad-tech and mar-tech space.
HQ Significance:
Being headquartered in San Francisco provided Krux with access to top tech talent, venture capital, and a vibrant ecosystem of partners and customers, which was crucial for its growth and eventual acquisition.
Values Reflected in HQ: The choice of a San Francisco HQ reflected Krux's ambition to be a leader in the technology sector, valuing innovation, talent, and strategic positioning within the industry.
Location:
Before its acquisition by Salesforce in 2016, Krux Digital had established a significant global presence to support its international clientele. Key functions supported globally included sales, client services, business development, and regional operational management. Major office hubs were located in North America (San Francisco, New York), Europe (London), and APAC (Singapore, Sydney), enabling them to serve publishers, marketers, and agencies worldwide with their data management platform.
Street Address:
180 Sansome St, 6th Floor
City:
San Francisco
State/Province:
CA
Country:
USA
Where Else Does Krux Digital Operate Around the World?
New York, NY/USA
Address: Specific street address not readily available post-acquisition. Generally located in Manhattan.
To expand market penetration and provide localized support for clients in the significant North American East Coast market, a key center for advertising and media.
London, UK
Address: Specific street address not readily available post-acquisition.
To cater to the growing demand for DMP solutions in the EMEA region and establish a strong local presence for international clients.
Singapore, Singapore
Address: Specific street address not readily available post-acquisition.
To capitalize on the growth opportunities in the APAC digital advertising and marketing landscape and support regional customers.
Sydney, Australia
Address: Specific street address not readily available post-acquisition.
To establish a foothold and serve the specific needs of the ANZ market within the broader APAC strategy.
Buying Intent Signals for Krux Digital
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Krux Digital? Meet the Executive Team
As of April 2025, Krux Digital' leadership includes:
Who's Investing in Krux Digital?
Krux Digital has been backed by several prominent investors over the years, including:
What Leadership Changes Has Krux Digital Seen Recently?
Krux Digital was acquired by Salesforce in October 2016 and ceased to operate as an independent entity. Therefore, there have been no executive new hires or exits directly attributable to 'Krux Digital' in the last 12 months. Any leadership changes related to former Krux personnel or technology would occur within Salesforce's structure.
What Technology (Tech Stack) Is Used byKrux Digital?
Discover the tools Krux Digital uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Krux Digital Email Formats and Examples
Prior to its acquisition by Salesforce, Krux Digital likely utilized common corporate email formats. These formats are now historical as the company no longer operates independently. Common patterns included first initial followed by last name, or first name followed by last name.
[first_initial][last]@krux.com (e.g., jdoe@krux.com) or [first].[last]@krux.com (e.g., jane.doe@krux.com)
Format
jdoe@krux.com
Example
0 (Company is defunct; emails are no longer active under the krux.com domain)%
Success rate
What's the Latest News About Krux Digital?
Salesforce News & Insights • October 3, 2016
Salesforce Signs Definitive Agreement to Acquire Krux
Salesforce announced it had signed a definitive agreement to acquire Krux, a leading data management platform (DMP). The acquisition aimed to bolster the Salesforce Marketing Cloud with advanced audience segmentation and targeting capabilities, enabling companies to deliver more personalized customer experiences....more
Salesforce (via Krux Blog Archive) • August 14, 2016
Krux Named a Leader in Data Management Platforms Report by Independent Research Firm
Krux announced it was named a leader by Forrester Research, Inc. in 'The Forrester Wave™: Data Management Platforms, Q3 2015.' This recognition highlighted Krux's strength in the DMP market prior to its acquisition....more
TechCrunch • September 16, 2014
Krux Raises $35M To Build Out Its Data Management Platform For Marketers And Publishers
Krux announced a $35 million Series C funding round led by Sapphire Ventures, with participation from existing investors Accel Partners, IDG Ventures, and Mayfield Fund. The funding was aimed at accelerating product innovation and global expansion....more
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