What Does Kruidvat Do?

Total employees5797
HeadquartersRenswoude
Founded1975

Kruidvat is a well-known retail chain specializing in health, beauty, and baby products, operating primarily in the Netherlands and Belgium. Known for its wide assortment of A-brands and its popular own-brand products, Kruidvat aims to make everyday essentials accessible and affordable. They offer a diverse range including personal care items, cosmetics, baby supplies, vitamins, and household goods, often featuring strong promotional offers. Kruidvat stores are a common sight in Dutch and Belgian shopping streets, catering to a broad customer base looking for value and convenience.

Where Is Kruidvat's Headquarters?

HQ Function

The Renswoude headquarters serves as the central command for Kruidvat's operations, including strategic planning, merchandising, marketing, supply chain management, finance, and human resources for its Dutch and Belgian markets.

Notable Features:

The headquarters is a modern office complex designed to support a large workforce and facilitate collaborative work. It likely includes advanced logistics and administrative facilities to manage a vast retail network.

Work Culture:

The work culture at Kruidvat HQ is generally described as dynamic, fast-paced, and commercially driven, reflecting its retail nature. There's an emphasis on teamwork, efficiency, and achieving results in a cost-conscious environment.

HQ Significance:

This location is significant as it's the nerve center for a leading retailer in the Benelux, coordinating thousands of employees and hundreds of stores, and making key decisions that impact millions of consumers.

Values Reflected in HQ: The headquarters likely reflects Kruidvat's core values of accessibility, value, and efficiency, with practical and functional workspaces designed to support a customer-focused retail operation.

Location:

Kruidvat's primary operations are concentrated in the Netherlands and Belgium. However, Kruidvat is part of the A.S. Watson Group, a major international health and beauty retailer with operations in over 28 markets across Asia and Europe. Through A.S. Watson, Kruidvat benefits from global sourcing, product development insights, and best practices in retail management. The A.S. Watson Group supports functions like international procurement, supply chain optimization, technology development, and global brand strategy that indirectly benefit Kruidvat.

Street Address:

Nijborg 17

City:

Renswoude

State/Province:

Utrecht

Country:

Netherlands

Where Else Does Kruidvat Operate Around the World?

Wilrijk, Antwerp, Belgium

Address: Italiëlei 205, 2000 Antwerpen (This is a common address for AS Watson Benelux, which includes Kruidvat Belgium. Specific Kruidvat BE office might be within or managed from here)

To effectively manage and expand Kruidvat's retail presence throughout Belgium, adapting strategies to local market conditions and customer needs.

Heteren, Gelderland, Netherlands

Address: Poort van Midden Gelderland Rood 10, 6666 LT Heteren (Example of a major distribution center)

To ensure timely and efficient stocking of retail outlets, supporting the high-volume, fast-moving consumer goods nature of Kruidvat's business.

Buying Intent Signals for Kruidvat

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Kruidvat? Meet the Executive Team

As of April 2025, Kruidvat' leadership includes:

Ed van de Weerd - CEO Kruidvat Benelux
Leendert van Bergeijk - Director Finance & IT at A.S. Watson Health & Beauty Benelux (includes Kruidvat)
Brenda Smith - Director Marketing & Customer Experience at Kruidvat
Gerold Wolfarth - CEO A.S. Watson Health & Beauty E-Commerce Europe (oversees e-commerce for brands including Kruidvat)

Who's Investing in Kruidvat?

Kruidvat has been backed by several prominent investors over the years, including:

A.S. Watson Group (Parent Company)
CK Hutchison Holdings Limited (Ultimate Parent Company of A.S. Watson Group)

What Leadership Changes Has Kruidvat Seen Recently?

Hire0
Exits0

Specific high-level executive movements for Kruidvat itself are not frequently publicized unless they involve top leadership roles within A.S. Watson Benelux. Most changes are internal or not broadly announced. No major CEO/C-suite level changes specifically for Kruidvat have been prominent in the last 12 months.

What Technology (Tech Stack) Is Used byKruidvat?

Discover the tools Kruidvat uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Kruidvat Email Formats and Examples

Kruidvat, as part of A.S. Watson Group, likely follows common corporate email patterns. The most probable formats use combinations of first name, last name, and initials.

Common formats include [first_initial][last_name]@kruidvat.nl (e.g., jdevries@kruidvat.nl) or [first_name].[last_name]@kruidvat.nl (e.g., jan.devries@kruidvat.nl). For A.S. Watson corporate roles, it might be @aswatson.com.

Format

ed.vandeweerd@kruidvat.nl

Example

75%

Success rate

What's the Latest News About Kruidvat?

RetailDetail NLMay 7, 2024

Kruidvat news title: Kruidvat expands outlet concept to Belgium

Kruidvat is bringing its 'Kruidvat Outlet' concept to Belgium, with the first store opening in Deinze. This concept offers products at even sharper prices, including end-of-line items and overstock....more

DistrifoodFebruary 29, 2024

Kruidvat news title: Kruidvat introduces hundreds of gluten-free products

Kruidvat is significantly expanding its range of gluten-free products, adding hundreds of new items to its shelves to cater to customers with gluten intolerance or celiac disease....more

EmerceNovember 20, 2023

Kruidvat news title: Kruidvat marketplace now active online in Belgium

Following its launch in the Netherlands, Kruidvat has expanded its online marketplace to Belgium. This allows third-party sellers to offer their products via Kruidvat's Belgian webshop, significantly broadening the online assortment....more

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