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Kruidvat is a well-known retail chain specializing in health, beauty, and baby products, operating primarily in the Netherlands and Belgium. Known for its wide assortment of A-brands and its popular own-brand products, Kruidvat aims to make everyday essentials accessible and affordable. They offer a diverse range including personal care items, cosmetics, baby supplies, vitamins, and household goods, often featuring strong promotional offers. Kruidvat stores are a common sight in Dutch and Belgian shopping streets, catering to a broad customer base looking for value and convenience.
The Renswoude headquarters serves as the central command for Kruidvat's operations, including strategic planning, merchandising, marketing, supply chain management, finance, and human resources for its Dutch and Belgian markets.
The headquarters is a modern office complex designed to support a large workforce and facilitate collaborative work. It likely includes advanced logistics and administrative facilities to manage a vast retail network.
The work culture at Kruidvat HQ is generally described as dynamic, fast-paced, and commercially driven, reflecting its retail nature. There's an emphasis on teamwork, efficiency, and achieving results in a cost-conscious environment.
This location is significant as it's the nerve center for a leading retailer in the Benelux, coordinating thousands of employees and hundreds of stores, and making key decisions that impact millions of consumers.
Kruidvat's primary operations are concentrated in the Netherlands and Belgium. However, Kruidvat is part of the A.S. Watson Group, a major international health and beauty retailer with operations in over 28 markets across Asia and Europe. Through A.S. Watson, Kruidvat benefits from global sourcing, product development insights, and best practices in retail management. The A.S. Watson Group supports functions like international procurement, supply chain optimization, technology development, and global brand strategy that indirectly benefit Kruidvat.
Nijborg 17
Renswoude
Utrecht
Netherlands
Address: Italiëlei 205, 2000 Antwerpen (This is a common address for AS Watson Benelux, which includes Kruidvat Belgium. Specific Kruidvat BE office might be within or managed from here)
To effectively manage and expand Kruidvat's retail presence throughout Belgium, adapting strategies to local market conditions and customer needs.
Address: Poort van Midden Gelderland Rood 10, 6666 LT Heteren (Example of a major distribution center)
To ensure timely and efficient stocking of retail outlets, supporting the high-volume, fast-moving consumer goods nature of Kruidvat's business.
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As of April 2025, Kruidvat' leadership includes:
Kruidvat has been backed by several prominent investors over the years, including:
Specific high-level executive movements for Kruidvat itself are not frequently publicized unless they involve top leadership roles within A.S. Watson Benelux. Most changes are internal or not broadly announced. No major CEO/C-suite level changes specifically for Kruidvat have been prominent in the last 12 months.
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Kruidvat, as part of A.S. Watson Group, likely follows common corporate email patterns. The most probable formats use combinations of first name, last name, and initials.
Common formats include [first_initial][last_name]@kruidvat.nl (e.g., jdevries@kruidvat.nl) or [first_name].[last_name]@kruidvat.nl (e.g., jan.devries@kruidvat.nl). For A.S. Watson corporate roles, it might be @aswatson.com.
Format
ed.vandeweerd@kruidvat.nl
Example
75%
Success rate
RetailDetail NL • May 7, 2024
Kruidvat is bringing its 'Kruidvat Outlet' concept to Belgium, with the first store opening in Deinze. This concept offers products at even sharper prices, including end-of-line items and overstock....more
Distrifood • February 29, 2024
Kruidvat is significantly expanding its range of gluten-free products, adding hundreds of new items to its shelves to cater to customers with gluten intolerance or celiac disease....more
Emerce • November 20, 2023
Following its launch in the Netherlands, Kruidvat has expanded its online marketplace to Belgium. This allows third-party sellers to offer their products via Kruidvat's Belgian webshop, significantly broadening the online assortment....more
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