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Kriser's Natural Pet
What Does Kriser's Natural Pet Do?
Kriser's For Your Pets All Natural Life (commonly known as Kriser's Natural Pet) is a specialty retailer dedicated to providing high-quality, natural pet foods, treats, supplements, and supplies, alongside pet grooming services. Founded in 2006 by Brad Kriser, the company emphasizes a 'whole health' approach for pets, curating products free from common fillers, artificial ingredients, and by-products. Kriser's aims to educate pet parents on making informed decisions for their pets' well-being. The brand has undergone several ownership changes, including an acquisition by TPG Growth, a merger into Independent Pet Partners (IPP), and subsequent acquisition of IPP assets (including Kriser's stores) by IPP Acquisition Company LLC (a subsidiary of Target Group Inc.) following IPP's 2023 bankruptcy. Kriser's stores continue to operate under this new ownership, focusing on a personalized shopping experience and expert advice in multiple states.
Where Is Kriser's Natural Pet's Headquarters?
HQ Function
Oversees the strategic direction, operations, merchandising, and marketing for the Kriser's Natural Pet store chain.
Notable Features:
Part of a larger organization, Target Group Inc., which is involved in pet product manufacturing and distribution, allowing for potential operational synergies.
Work Culture:
Likely focused on brand revitalization, operational efficiency, and customer service within the competitive pet retail market, integrated with the parent company's objectives for its portfolio of pet brands.
HQ Significance:
Central to the continued operation and development of the Kriser's brand following its acquisition out of bankruptcy, ensuring its mission of providing natural pet products endures under new stewardship.
Values Reflected in HQ: Commitment to the natural pet care market, business resilience, and leveraging integrated capabilities for brand success and continuity.
Location:
Kriser's primarily operates within the United States, with retail stores located in multiple states including Illinois, Texas, Colorado, California, Virginia, Maryland, and Washington D.C. Its functions are focused on domestic retail operations: sourcing and selling natural pet products, providing grooming services, and engaging with local pet owner communities. There is no significant global operational presence (e.g., international offices or stores) outside the USA.
Street Address:
5772 Fresca Dr
City:
La Palma
State/Province:
CA
Country:
USA
Where Else Does Kriser's Natural Pet Operate Around the World?
Fontana, CA/USA
Address: c/o Target Group Inc. Distribution Center (e.g., 10850 Business Drive, Fontana, CA 92337)
Supports the distribution network for Kriser's stores by managing inventory and shipment of pet products, primarily serving the West Coast and potentially other regions.
Buying Intent Signals for Kriser's Natural Pet
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Kriser's Natural Pet? Meet the Executive Team
As of April 2025, Kriser's Natural Pet' leadership includes:
Who's Investing in Kriser's Natural Pet?
Kriser's Natural Pet has been backed by several prominent investors over the years, including:
What Leadership Changes Has Kriser's Natural Pet Seen Recently?
The primary executive and structural news concerning Kriser's in the past 12-24 months relates to the bankruptcy of its former parent, Independent Pet Partners (IPP), in February 2023, and the subsequent acquisition of Kriser's assets by IPP Acquisition Company LLC (Target Group Inc.) in April 2023. This resulted in a complete change in top-level management and ownership for the Kriser's brand. Specific new individual executive hires or exits for the Kriser's brand under new ownership are not widely publicized, as management is integrated within Target Group Inc.'s structure.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byKriser's Natural Pet?
Discover the tools Kriser's Natural Pet uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Kriser's Natural Pet Email Formats and Examples
Specific internal email formats for Kriser's employees under new ownership (IPP Acquisition Company LLC / Target Group Inc.) are not publicly disclosed. Customer-facing communications and store-level contacts may utilize the krisers.com domain. Common corporate email patterns often include combinations of first name, last name, or initials. Communications from the parent company would use Target Group Inc.'s domains.
Likely patterns for store management or customer service: [first].[last]@krisers.com or [first_initial][last]@krisers.com.
Format
jane.doe@krisers.com
Example
65%
Success rate
What's the Latest News About Kriser's Natural Pet?
Pet Food Industry • February 7, 2023
Kriser's Parent Company, Independent Pet Partners, Files for Chapter 11 Bankruptcy
Independent Pet Partners (IPP), the parent company of Kriser's Natural Pet, Loyal Companion, and other pet retail brands, announced its voluntary filing for Chapter 11 bankruptcy protection. The company cited macroeconomic pressures and retail challenges, aiming to restructure or sell its assets....more
Pet Supplies Plus Magazine • March 31, 2023
IPP Assets Including Loyal Companion and Kriser’s Stores Sold to New Owner
Assets of Independent Pet Partners, including approximately 60 Loyal Companion and Kriser’s Natural Pet stores, were acquired by IPP Acquisition Company LLC, an affiliate of California-based pet product manufacturer and distributor Target Group Inc. The acquisition aims to continue operations for the purchased stores....more
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