KREWE
KREWE's Overview
KREWE (often referred to by its full name, Krewe du Optic) is an independent eyewear company founded in New Orleans in 2013 by Stirling Barrett. The brand is celebrated for its handcrafted, stylish frames that draw inspiration from the vibrant culture and creative spirit of its hometown. KREWE emphasizes quality, individual style, and a deep connection to New Orleans, offering a diverse range of sunglasses and optical wear. They operate through their e-commerce platform and a growing number of retail stores primarily across the United States, known for their unique architectural designs and customer experience.
Where is KREWE's Headquarters?
HQ Function
The New Orleans headquarters serves as the central hub for KREWE's design innovation, brand strategy, marketing operations, and corporate management. It also houses a flagship retail store, offering a direct brand experience.
Notable Features:
Situated in a historic building within the famed French Quarter, the headquarters often features preserved architectural details blended with modern aesthetics. Many KREWE locations, including its HQ, are known for incorporating local art and design, sometimes featuring distinctive courtyards or interior designs that reflect New Orleans charm.
Work Culture:
The work culture at KREWE's headquarters is described as creative, dynamic, and collaborative. It mirrors the entrepreneurial spirit of its founding, encouraging innovation and a passion for design and craftsmanship, all infused with the unique, laid-back yet energetic vibe of New Orleans.
HQ Significance:
KREWE's New Orleans headquarters is profoundly significant as it embodies the brand's soul and origin story. It's not just an office but a source of inspiration, reinforcing authenticity and a commitment to the city that shapes its identity and eyewear collections.
Values Reflected in HQ: The headquarters reflects KREWE's values of individuality, craftsmanship, connection to community, and the celebration of New Orleans' unique cultural heritage. The design often showcases local artistry and a commitment to creating inspiring spaces.
Location:
KREWE's primary physical presence is within the United States, with a network of company-owned retail stores in key cities. However, its global reach is significantly extended through its robust e-commerce platform, which supports international shipping to numerous countries. This allows customers worldwide to access KREWE's unique eyewear. Brand marketing and digital engagement efforts also target a global audience, building international brand awareness.
Street Address:
1023 Chartres St
City:
New Orleans
State/Province:
LA
Country:
USA
KREWE's Global Presence
New York, NY, USA
Address: 270 Bleecker St, New York, NY 10014
To establish a strong brand presence in the competitive NYC market, cater to East Coast clientele, and capture insights from a global fashion hub to inform trends and design.
Austin, TX, USA
Address: 1022 S Congress Ave, Austin, TX 78704
To engage with Austin's dynamic and style-conscious community, increase brand visibility in Central Texas, and serve as a Southern cultural outpost outside of Louisiana.
Chicago, IL, USA
Address: 1708 N Damen Ave, Chicago, IL 60647
To tap into the Chicago market, offer a physical brand experience to customers in the Midwest, and expand KREWE's national retail network.
Buying Intent Signals for KREWE
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of KREWE
As of April 2025, KREWE' leadership includes:
Investors of KREWE
KREWE has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past year, KREWE has focused on strengthening its leadership team, particularly with strategic C-suite appointments to support its ongoing growth and operational excellence. Notably, the company welcomed a new Chief Financial Officer.
New Appointments:
Technology (Tech Stack) used by KREWE
Discover the tools KREWE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
KREWE Email Formats and Examples
KREWE's email address format typically follows common corporate patterns. While specific internal structures can vary, a likely format for employee emails at KREWE is the first initial followed by the last name, or the full first name.
[firstinitial][lastname]@krewe.com or [firstname]@krewe.com
Format
jdoe@krewe.com or jane@krewe.com
Example
80%
Success rate
News and media
Biz New Orleans • January 17, 2024
KREWE Relocates Royal Street Store, Opens New French Quarter Flagship
KREWE announced the opening of its new flagship store at 1023 Chartres Street in New Orleans' French Quarter, relocating from its previous Royal Street spot. The larger space is designed to enhance the customer experience and deepen the brand's local roots....more
FashionNetwork.com • November 2, 2023
KREWE expands retail footprint with new Atlanta store
New Orleans-based eyewear brand KREWE opened a new store in Atlanta, Georgia, located in the Westside Provisions District. This expansion signifies the brand's ongoing strategy to grow its physical retail presence in key U.S. markets....more
Forbes • September 7, 2023
KREWE Founder Stirling Barrett On Building A Brand From The Ground Up In New Orleans
Forbes featured KREWE Founder Stirling Barrett, detailing his journey of creating and scaling the eyewear brand from its New Orleans origins. The article highlights the brand's unique cultural inspiration, commitment to quality, and strategic growth....more
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