HQ Function

The Zagreb headquarters serves as the central hub for corporate management, strategic planning, research and development, marketing, sales, finance, and administrative operations. It also houses significant manufacturing facilities for a wide range of Kraš products.

Notable Features:

The extensive Zagreb complex includes historic and modern production plants, advanced R&D labs, administrative buildings, and potentially a company store or visitor experience area. It's a landmark of Croatian industry.

Work Culture:

The work culture at Kraš's Zagreb headquarters likely blends a deep respect for its century-long tradition with a dynamic approach to innovation in the food industry. It probably fosters a collaborative environment focused on quality, brand excellence, and adapting to market trends.

HQ Significance:

The Zagreb headquarters is historically and economically significant as the heart of Croatia's largest confectionery producer. It represents Croatian industrial heritage, innovation in food technology, and is a major employer in the region, with its brands being household names.

Values Reflected in HQ: The headquarters reflects Kraš's core values of tradition, unwavering quality, continuous innovation, consumer focus, and strong Croatian identity, as seen in its commitment to the Zagreb site and its role in the national economy.

Location:

Kraš maintains a strong global presence, primarily centered in Southeastern Europe with production plants in Croatia and Bosnia and Herzegovina. The company operates dedicated trading companies in Slovenia, Serbia, North Macedonia, and other regional markets. Beyond this, Kraš products are exported to more than 40 countries worldwide, including EU nations, the USA, Canada, Australia, Saudi Arabia, and other markets across different continents. This global reach is supported by a network of international distributors and partners focusing on sales, marketing, and logistics.

Street Address:

Ravnice 48

City:

Zagreb

State/Province:

City of Zagreb

Country:

Croatia