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Korea Tourism Organization
What Does Korea Tourism Organization Do?
The Korea Tourism Organization (KTO) is a statutory organization of the Republic of Korea (South Korea) under the Ministry of Culture, Sports and Tourism. Established to promote the country's tourism industry, KTO plays a crucial role in attracting international visitors, developing tourism resources, and enhancing Korea's image as a desirable travel destination worldwide. It engages in a wide range of activities, including global marketing campaigns, supporting tourism businesses, conducting research, and providing tourist information services through its 'Visit Korea' platform and network of overseas offices.
Where Is Korea Tourism Organization's Headquarters?
HQ Function
Serves as the central administrative and strategic hub for planning, directing global marketing efforts, coordinating international tourism promotion, and supporting the domestic tourism industry.
Notable Features:
Modern, eco-friendly building located within the Wonju Innovation City. Equipped with advanced facilities for global tourism promotion, industry collaboration, and smart tourism initiatives.
Work Culture:
Professional, mission-driven, and collaborative, with a strong focus on promoting Korean culture, heritage, and hospitality to a global audience. Employees are dedicated to achieving national tourism goals and enhancing Korea's international standing.
HQ Significance:
The relocation from Seoul to Wonju signifies the government's commitment to balanced regional development. The headquarters acts as the nerve center for South Korea's international tourism strategy and industry growth.
Values Reflected in HQ: Innovation in tourism, national pride, commitment to global outreach and cultural exchange, regional economic development, and sustainability.
Location:
The Korea Tourism Organization maintains a significant global presence through its network of over 30 overseas offices in key international markets across Asia, the Americas, Europe, Oceania, and the Middle East. These offices are instrumental in executing targeted marketing campaigns, conducting market research, providing local travel trade support, participating in international tourism fairs, and offering direct information services to potential tourists. Globally, KTO supports functions such as brand promotion, K-Culture dissemination, development of specialized tour products (e.g., medical, MICE, wellness), and digital marketing through its 'Visit Korea' multilingual platform.
Street Address:
10 Segye-ro
City:
Wonju-si
State/Province:
Gangwon-do
Country:
Republic of Korea
Where Else Does Korea Tourism Organization Operate Around the World?
New York (Fort Lee, NJ), USA
Address: 2 Executive Drive, Suite 750, Fort Lee, NJ 07024, USA
To expand the American tourism market for South Korea, particularly from the East Coast, by providing travel information, fostering partnerships, and showcasing Korean attractions.
London, UK
Address: 3rd Floor, New Zealand House, 80 Haymarket, London, SW1Y 4TE, UK
To increase tourist arrivals from the UK and Ireland by enhancing South Korea's image as a prime travel destination and supporting the local travel industry in selling Korean travel products.
Dubai, UAE
Address: #1302, API Tower, Sheikh Zayed Road, Dubai, UAE
To tap into the growing outbound tourism market from the Middle East and establish South Korea as a key and welcoming destination for travelers from this region.
Tokyo, Japan
Address: Yotsuya Kokusai Building, 2 Samoncho, Shinjuku-ku, Tokyo 160-0017, Japan
To maintain and grow the Japanese tourist market, fostering cultural exchange and facilitating travel between the two neighboring countries.
Buying Intent Signals for Korea Tourism Organization
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Korea Tourism Organization? Meet the Executive Team
As of April 2025, Korea Tourism Organization' leadership includes:
Who's Investing in Korea Tourism Organization?
Korea Tourism Organization has been backed by several prominent investors over the years, including:
What Leadership Changes Has Korea Tourism Organization Seen Recently?
The Korea Tourism Organization has seen some executive appointments at the Vice President level over the past year, ensuring continued strategic leadership in key tourism sectors. The overall top leadership under the President has remained consistent during this period. Information on minor internal shuffles or lower-level executive changes is not always widely publicized for government-affiliated organizations.
New Appointments:
What Technology (Tech Stack) Is Used byKorea Tourism Organization?
Discover the tools Korea Tourism Organization uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Korea Tourism Organization Email Formats and Examples
The Korea Tourism Organization primarily uses official email addresses associated with specific departments or its numerous overseas branches for communication. General inquiries are typically channeled through contact forms available on their official websites (kto.visitkorea.or.kr or english.visitkorea.or.kr) or via designated public email addresses for each office. Direct email addresses for individual executives are generally not publicly disclosed.
While not universally public or confirmed, professional email formats within Korean governmental or public organizations can sometimes follow patterns like [first_initial][last_name]@[domain] or [full_name]@[domain]. The primary domain for KTO corporate communications is kto.or.kr or knto.or.kr (an older variation sometimes seen).
Format
e.g., jdoe@knto.or.kr (This is a speculative example, not a verified address)
Example
20%
Success rate
What's the Latest News About Korea Tourism Organization?
Yonhap News Agency • March 19, 2024
Korea Tourism Organization to promote 'workation' programs to attract more foreign remote workers
The Korea Tourism Organization (KTO) announced plans to actively promote 'workation' (work and vacation) programs targeting foreign remote workers. This initiative includes developing related tourism products and launching a pilot visa program to draw more long-term stay visitors to South Korea....more
Pulse News Korea • February 26, 2024
Korea Tourism Organization to promote Korea as top wellness destination with unique programs
The Korea Tourism Organization is set to enhance South Korea's appeal as a leading wellness tourism destination by developing and promoting unique programs. These include traditional Korean medicine experiences, temple stays, and nature-based healing retreats, aiming to attract health-conscious global travelers....more
KTO Official Website (Press Release) • January 17, 2024
Korea Tourism Organization Aims to Attract 20 Million Foreign Tourists in 2024 With a Catchphrase 'Dive into Korea'
The Korea Tourism Organization (KTO) has set an ambitious goal of attracting 20 million foreign tourists in 2024. Under the new slogan 'Dive into Korea,' KTO plans to leverage K-culture, expand regional tourism offerings, and improve overall tourist convenience to achieve this target....more
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