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Konzum's Overview

Total employees1265
HeadquartersZagreb
Founded1957

Konzum plus d.o.o. is the leading retail chain in Croatia, with a significant presence also in Bosnia and Herzegovina. It operates a widespread network of supermarkets and convenience stores, offering a diverse range of food products, beverages, household goods, and other consumer items. Konzum is known for its extensive private-label brands, loyalty programs, and increasing focus on online retail. It plays a crucial role in the Croatian economy as a major employer and a key player in the food supply chain. Konzum is part of the Fortenova Group, a major food production and retail conglomerate in Southeast Europe.

Where is Konzum's Headquarters?

HQ Function

The headquarters serves as the central hub for Konzum's strategic planning, corporate management, finance, marketing, procurement, logistics oversight, and human resources for its Croatian operations.

Notable Features:

A modern administrative complex designed to support the extensive operations of a leading retail company. It likely houses various departments essential for managing a large network of stores and a complex supply chain.

Work Culture:

The work culture at Konzum's headquarters is likely dynamic and fast-paced, reflecting the nature of the retail industry. There's a strong emphasis on customer satisfaction, operational efficiency, teamwork, and adapting to market changes and consumer needs.

HQ Significance:

As the command center for Croatia's largest supermarket chain, decisions made at the Zagreb headquarters significantly impact the national food retail landscape, employment for thousands, relationships with numerous suppliers, and the shopping experience for millions of customers.

Values Reflected in HQ: The headquarters likely embodies Konzum's commitment to efficiency, innovation in retail, customer focus, and its role as a responsible corporate citizen and major employer.

Location:

Konzum's primary operations are concentrated in Croatia and Bosnia and Herzegovina. While it doesn't have a global retail footprint in the traditional sense, as part of the Fortenova Group, it benefits from the group's wider regional influence. Konzum's global functions are mainly related to international sourcing and procurement of goods to ensure a diverse and competitive product assortment in its stores. It collaborates with international suppliers and brands to meet consumer demand.

Street Address:

Marijana Čavića 1a

City:

Zagreb

State/Province:

Grad Zagreb

Country:

Croatia

Konzum's Global Presence

Zagreb, Croatia

Address: Slavonska avenija 7, Žitnjak, Zagreb

Serves as a central point for receiving goods from suppliers, warehousing, and distributing products to a large number of Konzum stores, ensuring product availability and freshness.

Sarajevo, Bosnia and Herzegovina

Address: Rajlovačka bb, 71000 Sarajevo (Konzum d.o.o. Sarajevo HQ)

Oversees all aspects of Konzum's retail business in Bosnia and Herzegovina, adapting strategies to the local market and managing a significant network of stores in the country.

Buying Intent Signals for Konzum

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Konzum

As of April 2025, Konzum' leadership includes:

Zoran Mitreski - President of the Management Board (CEO), Konzum plus d.o.o. (Croatia)
Ines Kovačić - Member of the Management Board for Finance and IT, Konzum plus d.o.o. (Croatia)
Ivan Protega - President of the Management Board (CEO), Konzum d.o.o. Sarajevo (Bosnia and Herzegovina)
Nedeljka Čolić - Member of the Management Board for Retail, Konzum d.o.o. Sarajevo (Bosnia and Herzegovina)
Kristina Gotovac - Member of the Management Board for Finance and IT, Konzum d.o.o. Sarajevo (Bosnia and Herzegovina)

Investors of Konzum

Konzum has been backed by several prominent investors over the years, including:

Fortenova Group (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits1

In the past year, Konzum has seen key appointments aimed at strengthening its management, particularly in its Croatian and Bosnian operations, and in specialized sectors like online sales.

Departures

Uroš Kalinić, Uroš Kalinić departed from his role as a member of Konzum Croatia's Management Board.

New Appointments:

Ines Kovačić, Ines Kovačić appointed as a new member of Konzum Croatia's Management Board, responsible for finance and IT.
Ines Lozić, Ines Lozić was appointed to lead Konzum's growing Online Sales Sector in Croatia.
Ivan Protega, Ivan Protega appointed as the new CEO of Konzum in Bosnia and Herzegovina.

Technology (Tech Stack) used by Konzum

Discover the tools Konzum uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Konzum Email Formats and Examples

Konzum, as a major corporation and part of Fortenova Group, likely uses standardized email formats for its employees. The most common format is typically a combination of the employee's first and last name.

[first].[last]@konzum.hr

Format

pero.peric@konzum.hr

Example

85%

Success rate

News and media

Total Croatia News2024-05-15

Konzum Continues Investment in Store Modernization and Digital Services

Konzum announced further investments in modernizing its existing store network across Croatia and enhancing its online shopping platform. This includes upgrades to store layouts, energy efficiency improvements, and new features for its webshop and mobile app to improve customer experience....more

Poslovni dnevnik2024-03-20

Konzum Reports Strong Sales Growth in Local Products

Konzum highlighted a significant increase in the sale of domestically produced Croatian products, underscoring its commitment to supporting local suppliers and offering customers high-quality local goods. This initiative is part of their broader strategy to promote Croatian agriculture and food industries....more

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