Koio is a direct-to-consumer luxury footwear brand, co-founded by Johannes Quodt and Chris Wichert. The company specializes in crafting high-quality leather sneakers and other footwear, handmade in Italy. Koio aims to bridge the gap between luxury craftsmanship and accessible pricing by selling directly to consumers online and through its own retail stores. The brand emphasizes minimalist design, ethical production, and the use of premium materials sourced from top-tier tanneries. Their products are designed in New York City and manufactured in the Marche region of Italy, renowned for its shoemaking heritage.
Serves as the primary center for design, marketing, e-commerce operations, customer experience, and overall brand strategy. This location also functions as one of their flagship retail stores.
The Mott St location is a flagship store, designed with a minimalist aesthetic that reflects the brand's style, showcasing their products in a curated environment. It's situated in the Nolita neighborhood, a hub for fashion and retail.
Likely a dynamic, entrepreneurial, and creative environment, characteristic of a growing direct-to-consumer fashion brand. Emphasis on quality, design, customer satisfaction, and brand storytelling.
Being headquartered in New York City provides Koio with access to fashion industry talent, trends, media, and a significant customer base. The physical store/HQ hybrid allows for direct customer interaction and brand building.
Koio primarily operates through its e-commerce platform, shipping its Italian-made footwear globally. Its physical presence includes flagship retail stores in key US cities like New York, Los Angeles, Miami, and Boston. Design, marketing, and core business operations are managed from their New York headquarters, while manufacturing and sourcing are centered in Italy. This model allows them to reach a global customer base while maintaining control over brand experience and product quality.
199 Mott St
New York
NY
USA
Address: 1403 Abbot Kinney Blvd, Venice, CA 90291
To expand brand presence in the influential Los Angeles market, engage directly with customers, drive sales, and gather local market insights in a prominent fashion and lifestyle district.
Address: N/A (Network of partner workshops and tanneries)
Leverages Italy's renowned shoemaking expertise and heritage to ensure the highest quality craftsmanship for Koio products. Involves close collaboration with local suppliers and manufacturers.
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As of April 2025, Koio' leadership includes:
Koio has been backed by several prominent investors over the years, including:
Koio, being founder-led, has maintained stability in its top leadership. Public announcements of executive hires or exits below the co-founder level are not frequent. Any recent senior hires would likely support growth in e-commerce, retail expansion, or marketing.
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Koio likely uses standard professional email formats for its corporate communication. Common formats for companies of its size include [first_initial][last] or [first].[last] @koio.co. Customer-facing communications are often routed through general addresses like help@koio.co or hello@koio.co.
[first]@koio.co
Format
chris@koio.co
Example
80%
Success rate
FashionUnited • November 17, 2023
Luxury sneaker brand Koio has opened its first store in Boston, Massachusetts, on the city's prestigious Newbury Street. The new retail location marks another step in Koio's physical retail expansion strategy, bringing its Italian-made footwear to a new key market....more
Business of Fashion • May 9, 2023
Koio's co-founders discuss their strategy of expanding their physical retail footprint despite being a digitally native brand. They highlight the importance of stores for brand building, customer experience, and driving growth in the competitive luxury sneaker market....more
Forbes • February 15, 2022
Johannes Quodt and Chris Wichert, co-founders of Koio, delve into their journey of creating the luxury sneaker brand, focusing on quality, direct-to-consumer model, and sustainable practices that have garnered a loyal following....more
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