HQ Function

The headquarters serves as the nerve center for Kogan.com's extensive e-commerce operations, housing its executive leadership, administrative functions, technology development, marketing strategy, and core business operations for its diverse portfolio of brands and services.

Notable Features:

The office is a contemporary workspace designed to support a dynamic and fast-paced tech company. It likely features open-plan layouts to encourage collaboration, modern amenities, and technology-enabled meeting spaces, reflecting its e-commerce focus.

Work Culture:

Kogan.com's headquarters fosters a work culture known for being entrepreneurial, results-oriented, and highly analytical. There's a strong emphasis on innovation, data-driven decision-making, customer value, and operational efficiency.

HQ Significance:

This central office is critical for orchestrating Kogan.com's complex online retail ecosystem, managing its proprietary and third-party brands, developing new service offerings, and executing its growth strategies across Australia and New Zealand.

Values Reflected in HQ: The headquarters' operations and environment likely mirror Kogan.com's core values: delivering value and choice to customers, leveraging technology for efficiency, fostering innovation, and maintaining a lean, agile business model.

Location:

Kogan.com's primary markets are Australia and New Zealand. Its global presence is significantly characterized by its robust international sourcing network, with key procurement and supply chain operations, particularly in China and other parts of Asia, to support its wide range of private label and third-party products. The acquisition of Mighty Ape in 2020 solidified its operational footprint and customer base in New Zealand. While customer-facing operations are concentrated in Australasia, its business model relies heavily on global manufacturing and logistics partnerships.

Street Address:

139 Buckhurst Street

City:

South Melbourne

State/Province:

VIC

Country:

Australia