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Knockaround's Overview

Total employees50
HeadquartersSan Diego
Founded2005

Knockaround LLC is a San Diego, California-based company founded in 2005 by Adam 'Ace' Moyer during his time as a UC San Diego art student. The company designs and sells stylish, durable, and affordable sunglasses. Knockaround gained popularity for its vibrant color combinations, classic frame styles (like the 'Fort Knocks' and 'Premiums'), and its customizable sunglasses program. The brand embodies a fun, adventurous, and accessible lifestyle, resonating with a broad audience. In late 2023, Knockaround was acquired by FGX International, a subsidiary of EssilorLuxottica, aiming to further expand its market reach and product offerings.

Where is Knockaround's Headquarters?

HQ Function

The San Diego headquarters serves as the nerve center for Knockaround's operations, including product design and development, marketing, e-commerce management, customer service, and overall business strategy.

Notable Features:

While specific architectural details are not widely publicized, the headquarters likely fosters a creative and collaborative environment, possibly featuring open-plan workspaces, design studios, and spaces that reflect the brand's vibrant and energetic aesthetic.

Work Culture:

The work culture at Knockaround HQ is expected to be dynamic, informal, and creative, mirroring the brand's ethos. It likely encourages innovation, teamwork, and a passion for the active, sunny lifestyle associated with its products.

HQ Significance:

The San Diego headquarters is significant as it's the birthplace of the brand and remains central to its identity, design inspiration, and operational control, even after its acquisition.

Values Reflected in HQ: The headquarters likely reflects values of creativity, accessibility, fun, and a connection to the Southern California lifestyle. Efficiency in operations and a customer-focused approach would also be key.

Location:

Knockaround primarily sells direct-to-consumer via its e-commerce platform, shipping globally to many countries. Following its acquisition by FGX International (an EssilorLuxottica company), its global retail presence and distribution channels are expected to expand significantly, leveraging EssilorLuxottica's extensive worldwide network. Core design and brand management functions remain centralized in the US.

Street Address:

2020 L St

City:

San Diego

State/Province:

CA

Country:

USA

Knockaround's Global Presence

Smithfield, Rhode Island, USA (FGX International HQ)

Address: 500 George Washington Hwy, Smithfield, RI 02917, USA

Serves as the corporate headquarters for FGX International, supporting its various eyewear brands with centralized corporate functions and leveraging EssilorLuxottica's global resources.

Buying Intent Signals for Knockaround

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Knockaround

As of April 2025, Knockaround' leadership includes:

Jeffrey R. Hennion - Chief Executive Officer
Adam 'Ace' Moyer - Founder & Chief Creative Officer
Ross Gallanter - Vice President Of Marketing

Investors of Knockaround

Knockaround has been backed by several prominent investors over the years, including:

FGX International (EssilorLuxottica) - Current Parent Company
FVLCRUM Funds (Past significant investor)
PNC Mezzanine Capital (Past investor)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The most significant recent event was the acquisition of Knockaround by FGX International in late 2023. While this implies board-level and strategic oversight changes from the parent company, specific new hires or exits at Knockaround's executive C-suite level haven't been widely publicized in the past 12 months post-acquisition. Leadership under CEO Jeffrey R. Hennion appears to be continuing.

Technology (Tech Stack) used by Knockaround

Discover the tools Knockaround uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Knockaround Email Formats and Examples

Knockaround LLC's email format likely follows common corporate structures, typically using the employee's name within the knockaround.com domain.

[firstinitial][last]@knockaround.com

Format

amoyer@knockaround.com

Example

70%

Success rate

News and media

Business WireNovember 7, 2023

FGX International Acquires Knockaround

FGX International, a leading eyewear designer and marketer and a subsidiary of EssilorLuxottica, today announced that it has acquired Knockaround®, LLC. Knockaround is a San Diego-based sunglasses brand, founded in 2005, known for its affordable and vibrant styles....more

PR NewswireJune 2, 2022

FVLCRUM Funds Completes Platform Investment in Knockaround

FVLCRUM Funds announced its platform investment in Knockaround, LLC, a leading provider of affordable, high-quality sunglasses. This partnership was aimed at supporting Knockaround's growth and expanding its market presence....more

Shop-Eat-SurfSeptember 20, 2019

Jeffrey Hennion Named Knockaround CEO

Knockaround announced that Jeffrey Hennion has been named CEO. Hennion, a seasoned executive with experience at well-known brands, joined to lead the company's next phase of growth. Founder Ace Moyer transitioned to Chief Creative Officer....more

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