Knockaround LLC is a San Diego, California-based company founded in 2005 by Adam 'Ace' Moyer during his time as a UC San Diego art student. The company designs and sells stylish, durable, and affordable sunglasses. Knockaround gained popularity for its vibrant color combinations, classic frame styles (like the 'Fort Knocks' and 'Premiums'), and its customizable sunglasses program. The brand embodies a fun, adventurous, and accessible lifestyle, resonating with a broad audience. In late 2023, Knockaround was acquired by FGX International, a subsidiary of EssilorLuxottica, aiming to further expand its market reach and product offerings.
The San Diego headquarters serves as the nerve center for Knockaround's operations, including product design and development, marketing, e-commerce management, customer service, and overall business strategy.
While specific architectural details are not widely publicized, the headquarters likely fosters a creative and collaborative environment, possibly featuring open-plan workspaces, design studios, and spaces that reflect the brand's vibrant and energetic aesthetic.
The work culture at Knockaround HQ is expected to be dynamic, informal, and creative, mirroring the brand's ethos. It likely encourages innovation, teamwork, and a passion for the active, sunny lifestyle associated with its products.
The San Diego headquarters is significant as it's the birthplace of the brand and remains central to its identity, design inspiration, and operational control, even after its acquisition.
Knockaround primarily sells direct-to-consumer via its e-commerce platform, shipping globally to many countries. Following its acquisition by FGX International (an EssilorLuxottica company), its global retail presence and distribution channels are expected to expand significantly, leveraging EssilorLuxottica's extensive worldwide network. Core design and brand management functions remain centralized in the US.
2020 L St
San Diego
CA
USA
Address: 500 George Washington Hwy, Smithfield, RI 02917, USA
Serves as the corporate headquarters for FGX International, supporting its various eyewear brands with centralized corporate functions and leveraging EssilorLuxottica's global resources.
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As of April 2025, Knockaround' leadership includes:
Knockaround has been backed by several prominent investors over the years, including:
The most significant recent event was the acquisition of Knockaround by FGX International in late 2023. While this implies board-level and strategic oversight changes from the parent company, specific new hires or exits at Knockaround's executive C-suite level haven't been widely publicized in the past 12 months post-acquisition. Leadership under CEO Jeffrey R. Hennion appears to be continuing.
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Knockaround LLC's email format likely follows common corporate structures, typically using the employee's name within the knockaround.com domain.
[firstinitial][last]@knockaround.com
Format
amoyer@knockaround.com
Example
70%
Success rate
Business Wire • November 7, 2023
FGX International, a leading eyewear designer and marketer and a subsidiary of EssilorLuxottica, today announced that it has acquired Knockaround®, LLC. Knockaround is a San Diego-based sunglasses brand, founded in 2005, known for its affordable and vibrant styles....more
PR Newswire • June 2, 2022
FVLCRUM Funds announced its platform investment in Knockaround, LLC, a leading provider of affordable, high-quality sunglasses. This partnership was aimed at supporting Knockaround's growth and expanding its market presence....more
Shop-Eat-Surf • September 20, 2019
Knockaround announced that Jeffrey Hennion has been named CEO. Hennion, a seasoned executive with experience at well-known brands, joined to lead the company's next phase of growth. Founder Ace Moyer transitioned to Chief Creative Officer....more
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