highperformr logo

Knix's Overview

Total employees304
HeadquartersToronto
Founded2013

Knix Wear is a direct-to-consumer intimate apparel company renowned for its innovative and comfortable underwear, bras, activewear, and loungewear. Founded in 2013 by Joanna Griffiths, Knix's mission is to empower people to live unapologetically free by creating products that cater to real bodies and diverse needs. The brand is particularly celebrated for its patented leakproof technology in period underwear, its commitment to size inclusivity, and its body-positive marketing. In 2022, Essity, a global hygiene and health company, acquired a majority stake (80%) in Knix, supporting its continued growth and expansion.

Where is Knix's Headquarters?

HQ Function

The Toronto headquarters serves as the central command for Knix Wear's global operations, including product design and development, marketing strategy, e-commerce management, customer experience, and corporate administration.

Notable Features:

Located in a modern office building in downtown Toronto, the headquarters likely features an open, collaborative workspace designed to inspire creativity and reflect the brand's innovative and inclusive ethos. Specific architectural details are not publicly emphasized.

Work Culture:

Knix fosters a dynamic, inclusive, and mission-driven work culture. Employees are encouraged to be innovative and are passionate about the brand's commitment to body positivity, comfort, and empowering its customers. The culture is often described as collaborative and fast-paced, typical of a successful direct-to-consumer brand.

HQ Significance:

The Toronto headquarters is significant as it's the birthplace of the Knix brand and the nerve center for its rapid growth and international e-commerce operations. It symbolizes the company's Canadian roots and its impact on the global intimate apparel market.

Values Reflected in HQ: The choice of a modern, accessible downtown location and an assumed collaborative office design would reflect Knix's values of innovation, inclusivity, community, and forward-thinking.

Location:

Knix Wear primarily serves customers in Canada and the United States through its robust e-commerce platform and a growing network of retail stores in these countries. While its corporate operations are centralized in Toronto, its products are shipped to a broad customer base across North America. Global functions are supported through its online retail channels, international shipping capabilities, digital marketing campaigns, and customer service operations designed to cater to its North American market with potential for future expansion into other regions.

Street Address:

60 Adelaide St E #800

City:

Toronto

State/Province:

Ontario

Country:

Canada

Knix's Global Presence

N/A - Primarily retail stores and distribution partners

Address: Knix operates multiple retail stores in major cities across Canada and the United States (e.g., Vancouver, BC; Calgary, AB; Santa Monica, CA).

To increase brand visibility, provide tangible customer experiences, facilitate easier product access and returns, and build community in key metropolitan markets.

Buying Intent Signals for Knix

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Knix

As of April 2025, Knix' leadership includes:

Joanna Griffiths - Founder & President
Julia Ginnow - Chief Financial Officer
Lesia Dallimore - Chief People Officer
Karen Hrstic - Chief Operating Officer
Michelle Wahler - Chief Marketing Officer

Investors of Knix

Knix has been backed by several prominent investors over the years, including:

Essity (Majority Owner)
Acton Capital (Previous Investor)
Hewitt Group (Previous Investor)
Kensington Capital Partners (Previous Investor)
BDC Capital (Women in Technology Venture Fund - Previous Investor)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In the past year, Knix Wear has focused on strengthening its leadership team, particularly in marketing, to support its growth trajectory following its acquisition by Essity. This includes strategic hires to enhance brand presence and market reach.

New Appointments:

Michelle Wahler, Michelle Wahler joined Knix as Chief Marketing Officer to spearhead the company's marketing strategies and brand development efforts.

Technology (Tech Stack) used by Knix

Discover the tools Knix uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Knix Email Formats and Examples

Knix Wear likely uses standard corporate email formats. Based on common patterns and available information, a primary format is [first_initial][last_name]@[company_domain]. The company domain is knix.com.

[first_initial][last]@knix.com

Format

jgriffiths@knix.com

Example

75%

Success rate

News and media

Fashion NetworkDecember 5, 2023

Knix Appoints Michelle Wahler as Chief Marketing Officer

Intimate apparel brand Knix announced on Tuesday the appointment of Michelle Wahler as its new chief marketing officer. Wahler, co-founder of clothing brand Lunya, will leverage her extensive experience in brand building and strategic marketing to drive Knix's next phase of growth....more

Retail InsiderNovember 14, 2023

Knix Continues Canadian Store Expansion with Halifax Opening, Plans for More

Direct-to-consumer intimates brand Knix has opened its 8th Canadian retail store location at the Halifax Shopping Centre in Halifax, Nova Scotia. The company continues to expand its physical retail footprint alongside its strong e-commerce presence....more

PR NewswireJuly 7, 2022

Essity to acquire 80% of Canadian company Knix Wear Inc.

Essity, a leading global hygiene and health company, announced its agreement to acquire 80% of the shares in Knix Wear Inc., a leading provider of leakproof apparel for periods and incontinence. This strategic acquisition aims to strengthen Essity's presence in the fast-growing market for intimate apparel....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Knix, are just a search away.