What Does K&L Wine Merchants Do?

Total employees127
HeadquartersRedwood City
Founded1976

K&L Wine Merchants is a renowned American retailer of fine wines, spirits, and craft beers, established in 1976. Known for its extensive selection, direct importing practices, and knowledgeable staff, K&L offers a personalized shopping experience both online and through its physical stores in California. They cater to a wide range of customers, from casual drinkers to serious collectors, emphasizing quality, value, and customer service. Their direct importation model allows them to offer unique and often exclusive products at competitive prices.

Where Is K&L Wine Merchants's Headquarters?

HQ Function

The Redwood City location serves as the central hub for K&L's operations, including administration, purchasing, marketing, online order fulfillment, and extensive wine storage. It's also a major retail outlet.

Notable Features:

Large, temperature-controlled warehouse for optimal wine storage, spacious retail floor, dedicated areas for wine tasting events, and efficient shipping and receiving facilities.

Work Culture:

The work culture at K&L is likely dynamic and passion-driven, attracting individuals enthusiastic about wine and spirits. It probably emphasizes product knowledge, customer service excellence, and a collaborative team environment, blending retail energy with corporate diligence.

HQ Significance:

This headquarters is crucial for K&L's direct importing model, allowing them to manage inventory effectively and serve customers nationwide through their e-commerce platform, in addition to local retail customers.

Values Reflected in HQ: The facility reflects K&L's commitment to quality (through proper storage), selection (extensive inventory capacity), and customer access (retail store and efficient online fulfillment).

Location:

While K&L Wine Merchants' physical retail and primary operational footprint is within California, USA, its global presence is realized through its direct importing program. They source wines and spirits directly from producers across major wine regions worldwide, including France, Italy, Spain, Germany, Australia, South America, and more. They also ship to many states within the U.S. and to select international destinations where legally permitted, serving a global customer base through their robust e-commerce platform.

Street Address:

1200 Main St

City:

Redwood City

State/Province:

CA

Country:

USA

Where Else Does K&L Wine Merchants Operate Around the World?

San Francisco, CA/USA

Address: 855 Harrison St, San Francisco, CA 94107

Provides a key physical retail presence in a high-density, affluent urban area, allowing for direct customer engagement and brand visibility in the competitive San Francisco market.

Hollywood, CA/USA

Address: 1400 Vine St, Hollywood, CA 90028

Establishes K&L's brand in the significant Southern California market, catering to a knowledgeable customer base and leveraging the cultural influence of Los Angeles.

Buying Intent Signals for K&L Wine Merchants

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading K&L Wine Merchants? Meet the Executive Team

As of April 2025, K&L Wine Merchants' leadership includes:

Trey Beffa - Co-owner / Principal
Brian Zucker - Co-owner / Principal
Clyde Beffa Jr. - Co-founder (often listed as a key figure, though day-to-day involvement may vary)

Who's Investing in K&L Wine Merchants?

K&L Wine Merchants has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has K&L Wine Merchants Seen Recently?

Hire0
Exits0

K&L Wine Merchants is a long-established, privately-owned company with stable leadership. Public announcements regarding executive team changes are infrequent. No major executive hires or exits have been publicly reported in the last 12 months.

What Technology (Tech Stack) Is Used byK&L Wine Merchants?

Discover the tools K&L Wine Merchants uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

K&L Wine Merchants Email Formats and Examples

K&L Wine Merchants likely utilizes common professional email formats. Based on industry standards and company size, primary formats would typically involve the first name, last name, or initials.

[firstinitial][lastname]@klwines.com (e.g., jsmith@klwines.com) or [first].[last]@klwines.com (e.g. john.smith@klwines.com)

Format

tbeffa@klwines.com

Example

80%

Success rate

What's the Latest News About K&L Wine Merchants?

K&L Wine Merchants BlogMay 3, 2024

K&L Wine Merchants Features Champagne Charles Legendre Brut Nature for 'Saturday Bubbles'

K&L Wine Merchants highlighted Champagne Charles Legendre Brut Nature as a featured sparkling wine, noting its unique qualities and value proposition for customers seeking high-quality Champagne....more

K&L Wine Merchants BlogApril 26, 2024

K&L Wine Merchants Showcases 2022 Domaine Séguinot-Bordet Chablis 1er Cru 'Fourchaume'

The company's blog featured the 2022 Domaine Séguinot-Bordet Chablis 1er Cru 'Fourchaume' as a 'Saturday Sip,' detailing its characteristics and appeal for Chablis enthusiasts....more

WineBusiness.comFebruary 16, 2024

K&L Wine Merchants' Alex Pross discusses the state of the Bordeaux market

Alex Pross, Old and Rare Manager at K&L Wine Merchants, provided insights into current trends and the future outlook for the Bordeaux wine market, highlighting factors affecting pricing and availability....more

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