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KITX, founded by Kit Willow in 2015, is a pioneering Australian fashion brand dedicated to ethical and sustainable practices. The brand creates luxury designer womenswear with a conscience, focusing on consciously sourced materials, transparent production processes, and timeless design. KITX aims to minimize its environmental impact while delivering high-quality, beautiful garments that empower both the wearer and the maker. The brand champions 'positive impact' fashion, proving that style and sustainability can coexist harmoniously.
Serves as KITX's flagship retail store, a primary showcase for its collections, and the central point for brand operations, customer engagement, and design inspiration.
Located within 'The Intersection,' Paddington's premier fashion retail precinct, alongside other leading Australian designers. The store's design typically reflects KITX's commitment to natural aesthetics, sustainable materials, and conscious luxury.
A creative, passionate, and mission-driven environment. The culture emphasizes sustainable practices, ethical fashion advocacy, design innovation, and providing a high-end, informative customer experience. Collaboration across retail, design, and operations is central.
The Paddington flagship store is the core physical embodiment of the KITX brand. It offers a direct-to-consumer experience, allowing customers to engage with the brand's sustainable luxury ethos in a prime fashion destination. It's crucial for brand visibility and storytelling.
KITX supports its global customer base primarily through its e-commerce platform, which offers international shipping. The brand's collections are also available through a curated selection of high-end international department stores and independent boutiques across Australia, North America, Europe, and Asia. KITX participates in international fashion showcases and showrooms to expand its reach and connect with global partners.
Shop 2/16-20 Glenmore Rd, The Intersection
Paddington (Sydney)
NSW
Australia
No additional office locations available.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, KITX' leadership includes:
KITX has been backed by several prominent investors over the years, including:
No major executive changes have been publicly reported for KITX in the last 12 months. As a founder-led private company, executive movements are typically less frequent or not as widely publicized.
Discover the tools KITX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
KITX's primary public email contact is customercare@kitx.com.au for customer inquiries and support. While specific individual executive email formats are not publicly listed, common formats for companies of this size might include firstname@kitx.com.au or firstinitiallastname@kitx.com.au. However, using the official customer care email is recommended for general contact.
customercare@kitx.com.au
Format
customercare@kitx.com.au
Example
95%
Success rate
Vogue Australia • October 26, 2023
KITX showcased its Resort 2024 collection, emphasizing sustainable materials and ethereal designs. The collection, titled 'ETERNAL OCEANA', draws inspiration from marine conservation and showcases the brand's ongoing commitment to eco-conscious luxury....more
Australian Financial Review (AFR) • May 11, 2023
Kit Willow discusses her journey with KITX, the challenges and triumphs of building a sustainable fashion brand in Australia, and her unwavering commitment to ethical practices and local industry support....more
Flaunter • October 19, 2023
KITX launched its Resort '24 collection, 'ETERNAL OCEANA,' featuring innovative sustainable fabrics and designs inspired by the beauty and fragility of ocean ecosystems. The collection continues to build on the brand's ethos of positive impact fashion....more
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