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Kitewheel was a leading provider of customer journey orchestration technology. Its platform empowered enterprises to understand and improve customer experiences by mapping, analyzing, and orchestrating customer journeys across various touchpoints in real-time. Kitewheel's solutions helped businesses increase customer loyalty, conversion rates, and overall engagement. In October 2021, Kitewheel was acquired by CSG to enhance CSG's customer engagement capabilities and integrate Kitewheel's journey orchestration and analytics into CSG's Xponent platform.
Served as the central hub for Kitewheel's global operations, including executive leadership, product development, engineering, sales, marketing, and customer support for its customer journey orchestration platform.
Located in a modern office building in Boston's financial district, offering a dynamic environment conducive to innovation and collaboration. Its location provided proximity to other tech companies and a rich talent pool.
Kitewheel fostered an innovative, fast-paced, and collaborative work culture, typical of a growth-stage technology company. There was a strong emphasis on customer success, agile problem-solving, and adapting quickly to market needs in the customer experience sector.
The Boston headquarters was strategically important for Kitewheel's growth, enabling access to venture capital, key partnerships, and specialized talent within one of North America's foremost technology ecosystems.
Prior to its acquisition by CSG in 2021, Kitewheel established a notable global presence, primarily serving enterprise clients in North America and Europe. Its international operations were spearheaded from its Boston headquarters and significantly supported by its UK office in Reading, which functioned as the hub for the EMEA region. Kitewheel's customer journey orchestration platform was utilized by global brands across diverse industries, including retail, financial services, and telecommunications, to manage and optimize customer interactions worldwide.
101 Arch Street, Suite 1950
Boston
MA
USA
Address: Davidson House, Forbury Square, Reading, RG1 3EU, UK
To address the increasing demand for sophisticated customer experience management solutions in the UK and the broader EMEA region, offering localized support, market-specific insights, and fostering closer relationships with European clients.
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As of April 2025, Kitewheel' leadership includes:
Kitewheel has been backed by several prominent investors over the years, including:
Kitewheel was acquired by CSG in October 2021. Consequently, there have been no independent Kitewheel executive hires or exits in the last 12 months (May 2023 - May 2024). Any leadership changes would have occurred around the time of the acquisition or subsequently as part of CSG's organizational structure. The sections below are empty as they pertain to Kitewheel as a standalone entity within the specified timeframe.
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Prior to its acquisition by CSG, Kitewheel likely utilized standard corporate email address formats. While specific public data on their exact internal email format distribution is not available, common patterns for technology companies include [first_initial][last]@domain.com or [first].[last]@domain.com. The domain used would have been kitewheel.com.
f[last]@kitewheel.com (e.g., jdoe@kitewheel.com) and [first].[last]@kitewheel.com (e.g., jane.doe@kitewheel.com) were probable formats.
Format
msmith@kitewheel.com
Example
70%
Success rate
CSG Official Website • October 5, 2021
CSG announced its acquisition of Kitewheel, a leading SaaS provider for customer journey orchestration and analytics. This strategic acquisition was aimed at significantly enhancing CSG's customer engagement solutions by integrating Kitewheel's advanced journey orchestration and analytics capabilities into CSG’s Xponent platform, thereby enabling businesses to deliver more personalized, predictive, and dynamic customer experiences across all touchpoints....more
Business Wire • June 11, 2020
Kitewheel announced its recognition as a Leader by Forrester Research in 'The Forrester Wave™: Journey Orchestration Platforms, Q2 2020' report. The company distinguished itself by receiving the highest possible scores in several key criteria, including journey discovery, journey automation and orchestration, and usability, underscoring its strength in the customer journey market....more
PR Newswire • September 10, 2018
Kitewheel announced the successful closing of its latest funding round, prominently led by new investor Arrowroot Capital, with continued participation from existing investors. The infusion of capital was earmarked for accelerating the company's robust growth trajectory, furthering product development of its Customer Journey Hub, and expanding its market reach and service offerings....more
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