What Does Kitewheel Do?

Total employees14
HeadquartersBoston
Founded2013

Kitewheel was a leading provider of customer journey orchestration technology. Its platform empowered enterprises to understand and improve customer experiences by mapping, analyzing, and orchestrating customer journeys across various touchpoints in real-time. Kitewheel's solutions helped businesses increase customer loyalty, conversion rates, and overall engagement. In October 2021, Kitewheel was acquired by CSG to enhance CSG's customer engagement capabilities and integrate Kitewheel's journey orchestration and analytics into CSG's Xponent platform.

Where Is Kitewheel's Headquarters?

HQ Function

Served as the central hub for Kitewheel's global operations, including executive leadership, product development, engineering, sales, marketing, and customer support for its customer journey orchestration platform.

Notable Features:

Located in a modern office building in Boston's financial district, offering a dynamic environment conducive to innovation and collaboration. Its location provided proximity to other tech companies and a rich talent pool.

Work Culture:

Kitewheel fostered an innovative, fast-paced, and collaborative work culture, typical of a growth-stage technology company. There was a strong emphasis on customer success, agile problem-solving, and adapting quickly to market needs in the customer experience sector.

HQ Significance:

The Boston headquarters was strategically important for Kitewheel's growth, enabling access to venture capital, key partnerships, and specialized talent within one of North America's foremost technology ecosystems.

Values Reflected in HQ: The headquarters' environment likely reflected Kitewheel's core values such as innovation, customer-centricity, collaboration, and a commitment to developing cutting-edge technology for customer journey management.

Location:

Prior to its acquisition by CSG in 2021, Kitewheel established a notable global presence, primarily serving enterprise clients in North America and Europe. Its international operations were spearheaded from its Boston headquarters and significantly supported by its UK office in Reading, which functioned as the hub for the EMEA region. Kitewheel's customer journey orchestration platform was utilized by global brands across diverse industries, including retail, financial services, and telecommunications, to manage and optimize customer interactions worldwide.

Street Address:

101 Arch Street, Suite 1950

City:

Boston

State/Province:

MA

Country:

USA

Where Else Does Kitewheel Operate Around the World?

Reading, Berkshire, United Kingdom

Address: Davidson House, Forbury Square, Reading, RG1 3EU, UK

To address the increasing demand for sophisticated customer experience management solutions in the UK and the broader EMEA region, offering localized support, market-specific insights, and fostering closer relationships with European clients.

Buying Intent Signals for Kitewheel

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Kitewheel? Meet the Executive Team

As of April 2025, Kitewheel' leadership includes:

Mark Smith - CEO (formerly President)
Neil Galla - CTO
Tim O'Brien - VP, Global Sales
Renée Tily - VP of Marketing

Who's Investing in Kitewheel?

Kitewheel has been backed by several prominent investors over the years, including:

Arrowroot Capital
BGF (Business Growth Fund)
Fairhaven Capital
Granite Ventures
Sierra Ventures
G20 Ventures
Adobe Ventures
OurCrowd

What Leadership Changes Has Kitewheel Seen Recently?

Hire0
Exits0

Kitewheel was acquired by CSG in October 2021. Consequently, there have been no independent Kitewheel executive hires or exits in the last 12 months (May 2023 - May 2024). Any leadership changes would have occurred around the time of the acquisition or subsequently as part of CSG's organizational structure. The sections below are empty as they pertain to Kitewheel as a standalone entity within the specified timeframe.

What Technology (Tech Stack) Is Used byKitewheel?

Discover the tools Kitewheel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Kitewheel Email Formats and Examples

Prior to its acquisition by CSG, Kitewheel likely utilized standard corporate email address formats. While specific public data on their exact internal email format distribution is not available, common patterns for technology companies include [first_initial][last]@domain.com or [first].[last]@domain.com. The domain used would have been kitewheel.com.

f[last]@kitewheel.com (e.g., jdoe@kitewheel.com) and [first].[last]@kitewheel.com (e.g., jane.doe@kitewheel.com) were probable formats.

Format

msmith@kitewheel.com

Example

70%

Success rate

What's the Latest News About Kitewheel?

CSG Official WebsiteOctober 5, 2021

CSG Acquires Kitewheel, Bolstering its Market-Leading Customer Engagement Portfolio

CSG announced its acquisition of Kitewheel, a leading SaaS provider for customer journey orchestration and analytics. This strategic acquisition was aimed at significantly enhancing CSG's customer engagement solutions by integrating Kitewheel's advanced journey orchestration and analytics capabilities into CSG’s Xponent platform, thereby enabling businesses to deliver more personalized, predictive, and dynamic customer experiences across all touchpoints....more

Business WireJune 11, 2020

Kitewheel Named a Leader in The Forrester Wave™: Journey Orchestration Platforms, Q2 2020

Kitewheel announced its recognition as a Leader by Forrester Research in 'The Forrester Wave™: Journey Orchestration Platforms, Q2 2020' report. The company distinguished itself by receiving the highest possible scores in several key criteria, including journey discovery, journey automation and orchestration, and usability, underscoring its strength in the customer journey market....more

PR NewswireSeptember 10, 2018

Kitewheel Closes Latest Funding Round to Accelerate Growth of Customer Journey Services

Kitewheel announced the successful closing of its latest funding round, prominently led by new investor Arrowroot Capital, with continued participation from existing investors. The infusion of capital was earmarked for accelerating the company's robust growth trajectory, furthering product development of its Customer Journey Hub, and expanding its market reach and service offerings....more

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