HQ Function

Serves as the global headquarters for Whirlpool Corporation, overseeing all brands, including KitchenAid. Functions include corporate strategy, product development leadership, global marketing direction, finance, and global operations management.

Notable Features:

The Whirlpool Global Headquarters campus features modern office buildings, advanced research and development facilities, and is designed to foster collaboration and innovation. It has undergone significant redevelopment to create a state-of-the-art corporate environment.

Work Culture:

Whirlpool Corporation fosters a culture built on integrity, respect, inclusion, and teamwork, with a 'Spirit of Winning.' The environment encourages innovation, employee development, and a focus on consumer needs and sustainability.

HQ Significance:

This location is the nerve center for one of the world's leading home appliance manufacturers, directing the global strategy and operations for iconic brands like KitchenAid. It ensures their continued market leadership, product innovation, and brand strength worldwide.

Values Reflected in HQ: The headquarters' design and operations aim to reflect Whirlpool's commitment to sustainability (e.g., LEED-certified buildings), innovation, employee well-being, and community engagement in Southwestern Michigan.

Location:

KitchenAid products are available in numerous countries across North America, Europe, Latin America, and Asia Pacific, leveraging Whirlpool Corporation's extensive global distribution, sales, and service network. Global functions supported include localized marketing, sales operations, customer support, and product adaptation to meet regional standards and consumer preferences, all managed through Whirlpool's regional business units.

Street Address:

2000 N. M-63

City:

Benton Harbor

State/Province:

Michigan

Country:

USA