Kinfolk is a lifestyle media company and creative agency that has become influential in promoting slow living, community, and quality of life through its print magazine, digital platforms, books, and creative services. Founded in 2011, Kinfolk's minimalist aesthetic and thoughtful content have garnered a global following. It explores themes of home, work, style, and culture, connecting a community of creative professionals and enthusiasts worldwide. Beyond media, Kinfolk's agency arm, Ouur, provides creative direction, branding, and content creation for like-minded brands.
The Copenhagen office serves as the central hub for Kinfolk's global operations, including editorial content creation for the magazine and digital platforms, design, brand strategy, and the management of Ouur, its creative agency.
The Kinfolk office in Copenhagen is celebrated for its quintessential Scandinavian minimalist design, often featuring natural light, clean lines, thoughtfully curated furniture, and a serene, inspiring atmosphere. It has been profiled in numerous design publications and serves as a physical embodiment of the brand's aesthetic.
The work culture at Kinfolk's HQ is reported to be creative, collaborative, and intentional, reflecting the 'slow living' principles it champions. There's an emphasis on quality, craftsmanship in content, and a thoughtful approach to work-life balance, within a highly aesthetic and inspiring environment.
Relocating to Copenhagen from its original base in Portland, Oregon, signified a strategic move for Kinfolk to immerse itself in a global design capital that deeply resonates with its brand identity. The HQ is pivotal for shaping its global image and creative output.
Kinfolk supports its global readership and client base primarily from its Copenhagen headquarters, complemented by a worldwide network of freelance writers, photographers, stylists, and distribution partners. Its magazine is distributed internationally, and its digital content reaches a global audience. The Ouur agency also works with international clients.
Amagertorv 1, 3. sal
Copenhagen
Capital Region of Denmark
Denmark
Address: N/A (Primarily remote contributors or historical presence)
Maintains connections to the North American market and creative community. May serve as a base for US-based contributors and historical brand association.
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As of April 2025, Kinfolk' leadership includes:
Kinfolk has been backed by several prominent investors over the years, including:
As a private company, Kinfolk does not frequently publicize executive changes unless they are of major significance. No major executive hires or exits have been widely reported in the last 12 months, suggesting leadership stability.
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Kinfolk likely uses common professional email formats. The most probable formats are [first_initial][last]@kinfolk.com or [first].[last]@kinfolk.com. For their agency Ouur, it would be similar with @ouurmedia.com.
[first].[last]@kinfolk.com or [first_initial][last]@kinfolk.com
Format
nathan.williams@kinfolk.com
Example
80%
Success rate
Kinfolk.com (Blog/Magazine) • April 10, 2024
Kinfolk's latest online feature includes an in-depth interview with [hypothetical name, e.g., 'acclaimed Danish furniture designer Cecilie Manz'], discussing her creative process and the importance of thoughtful design in everyday life, aligning with Kinfolk's core themes....more
Dezeen (or similar design publication) • March 5, 2024
Kinfolk's creative agency Ouur announced a new design collaboration with [hypothetical Brand X, e.g., 'sustainable ceramics studio Tortus Copenhagen'] to release a limited-edition collection of home goods, embodying shared values of craftsmanship and minimalist aesthetics. The collection is expected to launch in Summer 2024....more
Kinfolk Instagram / Social Media • January 15, 2024
Kinfolk revealed the theme for its upcoming Spring print issue, focusing on 'Metamorphosis', exploring personal and societal transformations through compelling stories, photography, and essays from its global network of contributors....more
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