KIND
KIND's Overview
KIND Snacks, part of Mars, Incorporated, is a food company committed to creating delicious and nutritious snacks made from whole, simple ingredients. Founded in 2004 by Daniel Lubetzky, KIND's mission is to make the world a little kinder, one snack and one act at a time. Their product portfolio includes a variety of nut bars, fruit bars, granola, and other healthy snack options, emphasizing transparency in ingredients and nutritional value. KIND is also known for its social mission through The KIND Foundation, aiming to foster kinder and more empathetic communities.
Where is KIND's Headquarters?
HQ Function
Serves as a vital center for KIND's brand identity, product innovation, marketing strategy, and stewardship of its social mission within the Mars Snacking portfolio.
Notable Features:
Collaborative workspaces within Mars' New York offices, designed to foster creativity and align with KIND's health-conscious and community-focused ethos. The spirit of the original KIND offices, known for vibrant and inspiring environments, is carried forward.
Work Culture:
KIND fosters a mission-driven and entrepreneurial culture, even as part of a larger corporation. There's a strong emphasis on health, wellness, transparency, and making a positive social impact. Employees often share a passion for the company's products and its 'do the KIND thing' philosophy.
HQ Significance:
New York City is historically and culturally significant as KIND's birthplace. It's where its unique approach to healthful snacking was conceived and nurtured, shaping its enduring brand values and disruptive presence in the food industry.
Values Reflected in HQ: The brand's New York presence continues to reflect its core values: commitment to using real food ingredients, transparency with consumers, fostering kindness, and driving innovation in healthy snacking.
Location:
As part of Mars, Incorporated, KIND Snacks benefits from a robust global presence. KIND products are manufactured and distributed in numerous countries across North America, Europe, Asia-Pacific, and other regions. This global reach is supported by Mars's extensive network for supply chain management, manufacturing, international market development, sales, and brand localization, allowing KIND to bring its healthy snacking options to a worldwide audience.
Street Address:
While specific KIND-dedicated office addresses are now integrated within Mars, Inc.'s New York facilities (e.g., Mars' office at 3 Columbus Circle, New York, NY 10019, potentially housing KIND brand teams), the city's influence is central to KIND. A correspondence P.O. Box is: P.O. Box 705, Midtown Station, New York, NY 10118.
City:
New York
State/Province:
NY
Country:
USA
KIND's Global Presence
Chicago, Illinois/USA
Address: Mars Wrigley Global Headquarters, 1132 W. Blackhawk St., Chicago, IL 60642, USA (KIND operations leverage Mars network)
Facilitates KIND Snacks' market presence and growth across North America by leveraging Mars' extensive R&D, supply chain, distribution channels, and retail partnerships.
Slough, Berkshire/United Kingdom
Address: KIND Snacks, c/o Mars Wrigley UK, Dundee Road, Slough, Berkshire, SL1 4LG, UK
Drives the growth of KIND's market share in the UK and European health snack segments by adapting global brand strategies to local consumer preferences and leveraging Mars's established regional capabilities.
Buying Intent Signals for KIND
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Executive Team of KIND
As of April 2025, KIND' leadership includes:
Investors of KIND
KIND has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past year, a key leadership appointment includes a new General Manager for KIND Healthy Snacks. As part of Mars, other team adjustments may occur within the broader Mars Snacking division, not always publicly announced at the brand-specific level.
New Appointments:
Technology (Tech Stack) used by KIND
Discover the tools KIND uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
KIND Email Formats and Examples
While specific internal email formats for KIND Snacks, as part of Mars, Incorporated, are not publicly documented, common corporate structures suggest patterns. Emails for KIND Snacks personnel may use the @kindsnacks.com domain, or potentially @mars.com, especially for roles integrated within the parent company.
Common formats for @kindsnacks.com include: [first].[last]@kindsnacks.com or [first_initial][last]@kindsnacks.com. For Mars: [first].[last]@mars.com
Format
p.lallas@kindsnacks.com (example based on common format)
Example
75%
Success rate
News and media
Food Dive • October 26, 2023
KIND Snacks reformulates Healthy Grains Clusters to reduce sugar
KIND Snacks announced a reformulation of its Healthy Grains Clusters, reducing the sugar content by 25-30% across the product line. This change aligns with the company's ongoing commitment to providing healthier snack options without compromising taste....more
PR Newswire • April 18, 2024
KIND Expands its Energy Bar Lineup with New Chocolate Chip Cookie Dough Flavor
KIND Snacks introduced a new Chocolate Chip Cookie Dough flavor to its KIND Energy bar line. The new bar offers 10g of plant-based protein and is crafted with whole grains, aiming to provide sustained energy for consumers....more
Food Business News • February 13, 2024
KIND introduces fruit and nut clusters
KIND is expanding its product offerings with the launch of KIND Fruit & Nut Clusters. These bite-sized snacks combine fruit, nuts, and seeds, catering to consumer demand for convenient and healthy options....more
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