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Kin Community
What Does Kin Community Do?
Kin Community was a digital media company and multi-channel network (MCN) that focused on creating and distributing lifestyle content primarily for women. They collaborated with a wide network of creators, particularly on YouTube, producing content across various categories such as food, home, style, DIY, and parenting. Founded in 2007, Kin aimed to build a community around shared interests and empower female voices in the digital space. The company was acquired by Webedia in 2017, and subsequently, its MCN assets, including its roster of creators, were acquired by Jellysmack in late 2020.
Where Is Kin Community's Headquarters?
HQ Function
The Santa Monica headquarters housed its core operations, including content strategy, production oversight, talent management, marketing, and business development.
Notable Features:
Likely featured open, collaborative workspaces typical of digital media companies in the 'Silicon Beach' area, designed to foster creativity and innovation.
Work Culture:
Reportedly a dynamic, creative, and fast-paced environment. Emphasis was placed on empowering female creators and connecting with a female-skewed audience. The culture likely encouraged collaboration and digital-first thinking.
HQ Significance:
Being located in Santa Monica placed Kin Community within a major hub for entertainment, technology, and digital media, facilitating access to talent, partnerships, and industry trends.
Values Reflected in HQ: The choice of Santa Monica likely reflected the company's focus on modern media, proximity to the entertainment industry, and a vibrant, forward-thinking environment.
Location:
While headquartered in the US with a significant office in Canada, Kin Community's content reached a global audience through its digital platforms, primarily YouTube. They supported a network of creators from various regions, and their lifestyle content themes (food, home, beauty) had international appeal. Their acquisition by Webedia, a French media group, was intended to further expand its international footprint, particularly in Europe.
Street Address:
1440 4th St (Example, specific historical suite number not readily available)
City:
Santa Monica
State/Province:
CA
Country:
USA
Where Else Does Kin Community Operate Around the World?
Toronto, ON, Canada
Address: Information not publicly available for specific historical address
To expand Kin Community's presence and reach within Canada, catering to the specific needs and preferences of Canadian audiences and creators in the lifestyle vertical.
Buying Intent Signals for Kin Community
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Kin Community? Meet the Executive Team
As of April 2025, Kin Community' leadership includes:
Who's Investing in Kin Community?
Kin Community has been backed by several prominent investors over the years, including:
What Leadership Changes Has Kin Community Seen Recently?
Significant executive transitions at Kin Community were primarily associated with its acquisitions. Following the acquisition by Webedia in 2017, leadership roles would have integrated or shifted. The subsequent acquisition of its MCN assets by Jellysmack in late 2020 meant the executive structure as part of Kin Community effectively dissolved, with talent and leadership potentially transitioning to the acquiring entities or moving to new ventures. No active hiring/exits for 'Kin Community' as a standalone operational entity in the last 12 months.
What Technology (Tech Stack) Is Used byKin Community?
Discover the tools Kin Community uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Kin Community Email Formats and Examples
Based on common corporate email patterns for companies of its size and type during its operational period, Kin Community likely used formats such as [first].[last]@kincommunity.com or [first_initial][last]@kincommunity.com. These formats are historical as the company is no longer independently operational and the domain may be inactive.
[first].[last]@kincommunity.com or [f][last]@kincommunity.com
Format
jane.doe@kincommunity.com or jdoe@kincommunity.com
Example
0%
Success rate
What's the Latest News About Kin Community?
TubeFilter • December 16, 2020
Jellysmack Acquires Kin Community’s MCN Assets, Adding 100+ Creators To Its Roster
Jellysmack has acquired the YouTube MCN (multi-channel network) assets of Kin Community, a digital media company focused on female lifestyle content. The deal brings over 100 creators, including prominent names like Rosanna Pansino and LaurDIY (who had previously worked with Kin), into Jellysmack's portfolio, adding 200 million monthly views....more
Variety • May 10, 2017
France’s Webedia Buys Kin Community, U.S. Digital-Media Company Focused on Women
Webedia, a major French digital media group, has acquired Kin Community, a U.S.-based digital media company targeting female audiences. The acquisition aims to expand Webedia's international footprint and strengthen its presence in lifestyle content. Kin Community's founders Michael Wayne and Sarah Penna were expected to continue in their roles post-acquisition....more
TechCrunch • February 11, 2014
Kin Community Raises $12M Series C Round Led By Canada’s Corus Entertainment
Kin Community, a multi-channel network focused on female lifestyle content, has raised $12 million in Series C funding. The round was led by Canadian media company Corus Entertainment, with participation from existing investors Mayfield Fund, General Catalyst Partners, and Rustic Canyon Partners. The funding was intended to help Kin expand its content offerings and international reach....more
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