What Does KILL CLIFF Do?

Total employees51
HeadquartersAtlanta
Founded2007

Kill Cliff LLC is an Atlanta-based beverage company founded in 2011 by a former U.S. Navy SEAL. The company positions itself as a 'clean' alternative in the energy and recovery drink market, initially targeting athletes, military personnel, and fitness enthusiasts. Their product line includes energy drinks, recovery drinks, and CBD-infused beverages, emphasizing natural ingredients, low sugar content, and functional benefits. Kill Cliff is also known for its strong support of the Navy SEAL Foundation, donating a portion of its proceeds.

Where Is KILL CLIFF's Headquarters?

HQ Function

The Atlanta headquarters serves as the central hub for Kill Cliff's operations, including brand management, product development, marketing, sales strategy, and administrative functions.

Notable Features:

While specific architectural details are not widely publicized, the HQ likely embodies the brand's energetic, modern, and performance-driven ethos. It would facilitate collaboration and innovation for their beverage lines.

Work Culture:

The work culture at Kill Cliff is reported to be dynamic, fast-paced, and mission-oriented, reflecting its veteran-founded roots. There's a strong emphasis on teamwork, brand passion, and supporting the military and veteran community.

HQ Significance:

The Atlanta HQ is strategically important for its access to a diverse talent pool, logistical advantages, and its role in fostering the company's unique brand identity and community engagement efforts.

Values Reflected in HQ: The headquarters likely reflects Kill Cliff's core values such as: 'Clean' (product focus), 'Performance' (brand identity), 'Community' (veteran support), and 'Innovation' (product development).

Location:

Kill Cliff primarily focuses on the United States market, with widespread distribution through retail partners and direct-to-consumer online sales. While they may ship internationally to some extent via their website, their core operational presence and marketing efforts are concentrated within the U.S. Global functions would mainly involve e-commerce fulfillment to supported regions and digital marketing outreach.

Street Address:

199 Armour Dr NE Ste C

City:

Atlanta

State/Province:

Georgia

Country:

USA

Where Else Does KILL CLIFF Operate Around the World?

No additional office locations available.

Buying Intent Signals for KILL CLIFF

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading KILL CLIFF? Meet the Executive Team

As of April 2025, KILL CLIFF' leadership includes:

John Timar - Chief Executive Officer
Cassi Niemann - Chief Marketing Officer
Jerry Barker - Chief Operating Officer
Joel Relampagos - Chief Content Officer

Who's Investing in KILL CLIFF?

KILL CLIFF has been backed by several prominent investors over the years, including:

Sunrise Strategic Partners
Joe Rogan (via investment and partnership)
John Brenkus (reportedly an early investor/advisor)

What Leadership Changes Has KILL CLIFF Seen Recently?

Hire1
Exits0

Recent executive team changes at Kill Cliff include the appointment of Joel Relampagos as Chief Content Officer, signaling a focus on content-driven marketing and brand engagement. Other key leadership positions appear stable.

New Appointments:

Joel Relampagos, Joel Relampagos appointed as new Chief Content Officer.

What Technology (Tech Stack) Is Used byKILL CLIFF?

Discover the tools KILL CLIFF uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

KILL CLIFF Email Formats and Examples

Kill Cliff likely utilizes common corporate email structures. The most probable formats are [first_initial][last]@killcliff.com or [first].[last]@killcliff.com. Less commonly, it could be [first]@killcliff.com.

[first_initial][last]@killcliff.com (e.g., jtimar@killcliff.com) or [first].[last]@killcliff.com (e.g., john.timar@killcliff.com)

Format

jtimar@killcliff.com

Example

80%

Success rate

What's the Latest News About KILL CLIFF?

BevNET.comApril 4, 2023

Kill Cliff Names Joel Relampagos Chief Content Officer

Kill Cliff has appointed Emmy Award-winning producer Joel Relampagos as its new Chief Content Officer. Relampagos will be responsible for developing and executing the company's content strategy across all platforms....more

PR NewswireOctober 26, 2023

Kill Cliff Unleashes The Most Badass Energy Drink On The Planet - OCTANE - Featuring UFC Legend and Kill Cliff Partner Israel Adesanya

Kill Cliff launched its new high-stimulant energy drink line, Octane, in partnership with UFC champion Israel Adesanya. The product boasts 225mg of caffeine and is targeted at consumers seeking a powerful energy boost....more

BevNET.comJuly 12, 2022

Kill Cliff Hires Cassi Niemann as Chief Marketing Officer

Kill Cliff announced the hiring of Cassi Niemann as its new Chief Marketing Officer. Niemann brings extensive experience from brands like GHOST and C4 Energy, aiming to drive Kill Cliff's marketing strategies and brand growth....more

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