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Kidly is a UK-based e-commerce company founded in 2016, specializing in thoughtfully designed, high-quality, and stylish products for babies and young children (typically ages 0-5). They offer a curated selection of own-brand items (KIDLY Label) alongside other desirable brands, focusing on clothing, toys, homeware, and travel gear. Kidly aims to make parenting easier and more enjoyable by providing modern parents with well-designed, practical, and durable essentials that kids love and parents trust. The company emphasizes excellent customer service, a user-friendly online shopping experience, and a strong community focus, often recognized through numerous industry awards for its retail experience and product design.
The St Albans office serves as the central hub for Kidly's operations, including product design and curation for the KIDLY Label, marketing strategy, e-commerce platform management, customer service leadership, and overall business administration.
As an e-commerce focused company, the physical headquarters likely prioritizes functional office space for its core team. Specific architectural highlights are not a primary public feature; the focus is on a collaborative and efficient workspace for their digital-first operations. It's understood to be a registered office address that supports their primary online retail business.
Kidly fosters a dynamic, creative, and customer-centric work culture. Employees often describe it as a supportive and friendly environment, with a strong emphasis on teamwork, innovation in product development and retail, and a passion for serving young families. Being a digital-native brand, there's likely a focus on agility and responsiveness.
The headquarters is significant as the nerve center for Kidly's brand development, strategic decision-making, and coordination of its online retail activities that serve customers primarily in the UK and increasingly, internationally. It's where the 'Kidly Way' of thoughtful design and curation originates.
While Kidly is headquartered and primarily focused on the UK market, it has a growing global reach through its e-commerce platform. They offer international shipping to numerous countries, allowing customers worldwide to access their curated selection of children's products. Their global presence is primarily supported by digital marketing, international logistics partnerships, and customer service adapted for overseas inquiries.
79 Grass Sytch Lane
St Albans
Hertfordshire
United Kingdom
No additional office locations available.
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As of April 2025, KIDLY' leadership includes:
KIDLY has been backed by several prominent investors over the years, including:
There have been no major, publicly announced C-suite executive hires or exits at Kidly in the last 12 months, suggesting stability in the core leadership team. Smaller, non-C-suite management changes are not typically broadcast widely.
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Kidly likely uses a standard professional email format for its employees. Based on common industry practices and companies of similar size, the most probable format would involve the employee's first name.
firstname@kidly.co.uk
Format
james@kidly.co.uk
Example
80%
Success rate
Junior Magazine Online • August 10, 2023
Kidly continued its award-winning streak by securing several prestigious Junior Design Awards in 2023. Their own-brand KIDLY Label was highly commended for its design and quality, particularly in categories like Best Children's Eco Fashion Brand and Best Children's Footwear Collection, reaffirming their status as a leader in children's retail....more
Kidly Blog / Social Media • February 22, 2024
Kidly unveiled its latest Spring/Summer collection for the KIDLY Label, emphasizing sustainable materials like organic cotton and recycled fabrics. The new range features vibrant colors and playful designs, reflecting Kidly's commitment to style, comfort, and environmental responsibility in children's fashion....more
Retail Gazette • November 15, 2023
Kidly indicated positive performance trends, particularly noting a significant increase in sales for its KIDLY Label products and a steady rise in international orders. This highlights the brand's growing appeal both domestically and overseas, driven by its unique product offering and strong customer loyalty....more
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