What Does KIDLY Do?

Total employees13
HeadquartersSt Albans
Founded2015

Kidly is a UK-based e-commerce company founded in 2016, specializing in thoughtfully designed, high-quality, and stylish products for babies and young children (typically ages 0-5). They offer a curated selection of own-brand items (KIDLY Label) alongside other desirable brands, focusing on clothing, toys, homeware, and travel gear. Kidly aims to make parenting easier and more enjoyable by providing modern parents with well-designed, practical, and durable essentials that kids love and parents trust. The company emphasizes excellent customer service, a user-friendly online shopping experience, and a strong community focus, often recognized through numerous industry awards for its retail experience and product design.

Where Is KIDLY's Headquarters?

HQ Function

The St Albans office serves as the central hub for Kidly's operations, including product design and curation for the KIDLY Label, marketing strategy, e-commerce platform management, customer service leadership, and overall business administration.

Notable Features:

As an e-commerce focused company, the physical headquarters likely prioritizes functional office space for its core team. Specific architectural highlights are not a primary public feature; the focus is on a collaborative and efficient workspace for their digital-first operations. It's understood to be a registered office address that supports their primary online retail business.

Work Culture:

Kidly fosters a dynamic, creative, and customer-centric work culture. Employees often describe it as a supportive and friendly environment, with a strong emphasis on teamwork, innovation in product development and retail, and a passion for serving young families. Being a digital-native brand, there's likely a focus on agility and responsiveness.

HQ Significance:

The headquarters is significant as the nerve center for Kidly's brand development, strategic decision-making, and coordination of its online retail activities that serve customers primarily in the UK and increasingly, internationally. It's where the 'Kidly Way' of thoughtful design and curation originates.

Values Reflected in HQ: The headquarters' setup likely reflects Kidly's values of practicality, efficiency, and focus on the core business. Resources are channeled into product quality, customer experience, and digital innovation rather than ostentatious physical premises.

Location:

While Kidly is headquartered and primarily focused on the UK market, it has a growing global reach through its e-commerce platform. They offer international shipping to numerous countries, allowing customers worldwide to access their curated selection of children's products. Their global presence is primarily supported by digital marketing, international logistics partnerships, and customer service adapted for overseas inquiries.

Street Address:

79 Grass Sytch Lane

City:

St Albans

State/Province:

Hertfordshire

Country:

United Kingdom

Where Else Does KIDLY Operate Around the World?

No additional office locations available.

Buying Intent Signals for KIDLY

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading KIDLY? Meet the Executive Team

As of April 2025, KIDLY' leadership includes:

James Hart - Founder & CEO
Nathalie Gaveau - Co-founder & Chairperson

Who's Investing in KIDLY?

KIDLY has been backed by several prominent investors over the years, including:

DMG Ventures (Daily Mail Group)
Forward Partners
HDS Capital
Various Angel Investors

What Leadership Changes Has KIDLY Seen Recently?

Hire0
Exits0

There have been no major, publicly announced C-suite executive hires or exits at Kidly in the last 12 months, suggesting stability in the core leadership team. Smaller, non-C-suite management changes are not typically broadcast widely.

What Technology (Tech Stack) Is Used byKIDLY?

Discover the tools KIDLY uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

KIDLY Email Formats and Examples

Kidly likely uses a standard professional email format for its employees. Based on common industry practices and companies of similar size, the most probable format would involve the employee's first name.

firstname@kidly.co.uk

Format

james@kidly.co.uk

Example

80%

Success rate

What's the Latest News About KIDLY?

Junior Magazine OnlineAugust 10, 2023

Kidly Recognized with Multiple Accolades at Junior Design Awards 2023

Kidly continued its award-winning streak by securing several prestigious Junior Design Awards in 2023. Their own-brand KIDLY Label was highly commended for its design and quality, particularly in categories like Best Children's Eco Fashion Brand and Best Children's Footwear Collection, reaffirming their status as a leader in children's retail....more

Kidly Blog / Social MediaFebruary 22, 2024

Kidly Launches New Spring/Summer Collection with Focus on Sustainable Fabrics

Kidly unveiled its latest Spring/Summer collection for the KIDLY Label, emphasizing sustainable materials like organic cotton and recycled fabrics. The new range features vibrant colors and playful designs, reflecting Kidly's commitment to style, comfort, and environmental responsibility in children's fashion....more

Retail GazetteNovember 15, 2023

Kidly Reports Strong Growth in Own-Brand Sales and International Orders

Kidly indicated positive performance trends, particularly noting a significant increase in sales for its KIDLY Label products and a steady rise in international orders. This highlights the brand's growing appeal both domestically and overseas, driven by its unique product offering and strong customer loyalty....more

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