What Does Kettlebell Kings Do?

Total employees3
HeadquartersAustin
Founded2012

Kettlebell Kings is a globally recognized e-commerce company specializing in high-quality kettlebells, battle ropes, resistance bands, and other functional fitness equipment. Founded with a commitment to providing durable and well-designed products, they cater to individual fitness enthusiasts, professional athletes, gyms, and military/first responder training facilities. Kettlebell Kings is known for its excellent casting quality, powder coat finishes, customer service, and extensive free educational content on kettlebell training techniques and workouts. They were acquired by Onnit Labs, LLC in 2020, which itself was later acquired by Unilever in 2021.

Where Is Kettlebell Kings's Headquarters?

HQ Function

Serves as the primary operational and administrative hub for Kettlebell Kings, integrated within Onnit's broader headquarters. This includes product development, marketing, customer support, and North American logistics coordination.

Notable Features:

As part of Onnit's campus, the facilities support a broader wellness and fitness mission, likely including modern office spaces, potentially R&D areas for equipment, and close proximity to Onnit's own fitness facilities.

Work Culture:

The work culture, influenced by Onnit, is likely dynamic, health-conscious, and performance-driven, with a strong emphasis on product quality, customer experience, and promoting a holistic approach to fitness and well-being.

HQ Significance:

The Austin headquarters is central to the brand's operations in its largest market (North America) and benefits from Austin's vibrant tech, fitness, and e-commerce ecosystem. Its integration with Onnit provides access to larger resources and a broader wellness platform.

Values Reflected in HQ: The headquarters likely reflects values of innovation in fitness, quality in product and service, community engagement, and a commitment to health and human optimization, aligning with both Kettlebell Kings' original ethos and Onnit's broader mission.

Location:

Kettlebell Kings supports a global customer base primarily through its e-commerce platform. Key operational regions include North America (USA and Canada) served from its Austin base, and Europe (including the UK) served via Kettlebell Kings Europe based in the Netherlands. They offer international shipping to many other countries, making their specialized fitness equipment accessible to a worldwide audience of athletes and fitness enthusiasts.

Street Address:

4401 Freidrich Ln Ste 301 (Onnit HQ, Kettlebell Kings operates under this umbrella)

City:

Austin

State/Province:

TX

Country:

USA

Where Else Does Kettlebell Kings Operate Around the World?

Rotterdam, Netherlands (Kettlebell Kings Europe)

Address: Specific warehouse/office address for Kettlebell Kings Europe not publicly listed as a corporate office; primarily a distribution and fulfillment hub.

To serve the European fitness community with Kettlebell Kings' range of products, adapting to regional market needs and logistical requirements. This often involves a partnership or dedicated subsidiary for European operations.

Buying Intent Signals for Kettlebell Kings

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Kettlebell Kings? Meet the Executive Team

As of April 2025, Kettlebell Kings' leadership includes:

Jay Perkins - Co-Founder
Chad Price - Co-Founder
Nehemiah Heard - Co-Founder
Joe De Sena (via Spartan) - Advisor/Past Strategic Partner (Context: Spartan invested/partnered before Onnit acquisition)
Leadership within Onnit/Unilever - Current operational and strategic leadership is integrated within Onnit (a Unilever company).

Who's Investing in Kettlebell Kings?

Kettlebell Kings has been backed by several prominent investors over the years, including:

Initially bootstrapped and angel-funded
Spartan Race (Past strategic investor/partner)
Acquired by Onnit Labs, LLC (August 2020)
Currently part of Unilever (Onnit was acquired by Unilever in April 2021)

What Leadership Changes Has Kettlebell Kings Seen Recently?

Hire0
Exits0

Following its acquisition by Onnit and subsequently Onnit's acquisition by Unilever, specific executive team changes for Kettlebell Kings as a distinct brand unit are not typically publicized. Leadership is integrated within the Onnit and Unilever structures. No major public announcements regarding Kettlebell Kings-specific executive hires or exits have been noted in the past 12 months.

What Technology (Tech Stack) Is Used byKettlebell Kings?

Discover the tools Kettlebell Kings uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Kettlebell Kings Email Formats and Examples

Kettlebell Kings primarily uses its domain kettlebellkings.com for communications. Common formats are likely firstname@kettlebellkings.com or firstinitial.lastname@kettlebellkings.com for direct employee contact, though customer service typically goes through support@kettlebellkings.com or similar.

first@kettlebellkings.com

Format

support@kettlebellkings.com

Example

80%

Success rate

What's the Latest News About Kettlebell Kings?

Unilever NewsApril 21, 2021

Kettlebell Kings becomes part of Unilever through Onnit Acquisition

Unilever announced its acquisition of Onnit, a holistic wellness and lifestyle company. As Kettlebell Kings was previously acquired by Onnit, this move brings the Kettlebell Kings brand under the Unilever umbrella, expanding its reach and resources within a major global consumer goods company....more

PR NewswireAugust 26, 2020

Onnit Acquires Kettlebell Kings

Onnit, a leader in human optimization and unconventional training, announced its acquisition of Kettlebell Kings. This strategic acquisition aimed to bolster Onnit's portfolio of high-quality fitness equipment and expand its market share in the strength and conditioning space....more

Kettlebell Kings BlogOngoing

Kettlebell Kings Continues to Provide Educational Fitness Content

Kettlebell Kings consistently updates its blog and social media channels with free workout routines, kettlebell technique guides, and fitness advice, reinforcing its commitment to customer education and the functional fitness community....more

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