What Does Kettle Do?

Total employees250
HeadquartersSalem
FoundedN/A

Kettle Brand is a pioneer in the premium potato chip market, renowned for its distinctive loud crunch, authentic recipes, and unwavering commitment to using real, high-quality ingredients. Founded in 1978, Kettle Brand chips are batch-cooked in the traditional kettle style, ensuring a unique texture and robust flavor in every bag. The brand offers a wide variety of flavors, from classic Sea Salt to adventurous Krinkle Cut™ options, many of which are Non-GMO Project Verified and gluten-free. Now part of the Campbell Soup Company's snacks portfolio, Kettle Brand continues its legacy of crafting bold, flavorful, and satisfying snacks for discerning consumers.

Where Is Kettle's Headquarters?

HQ Function

Primary manufacturing facility for Kettle Brand potato chips in the Western U.S., R&D for new flavors, and a key operational hub. It represents the brand's origin and commitment to its unique cooking process.

Notable Features:

The facility is known for its large-scale kettle cookers and its commitment to sustainability, including past initiatives for solar power and waste reduction. It has historically offered tours showcasing the chip-making process.

Work Culture:

Focused on quality craftsmanship, teamwork in a manufacturing environment, and pride in producing a beloved snack product. Aligns with Campbell Soup Company's broader values while retaining a local operational culture.

HQ Significance:

This is the original site where Kettle Brand was founded in 1978, making it historically significant and the spiritual home of the brand. It played a key role in establishing the kettle-cooked chip category.

Values Reflected in HQ: The facility's dedication to the specific kettle-cooking method reflects the brand's commitment to quality and authenticity. Past and ongoing sustainability efforts reflect a commitment to responsible manufacturing.

Location:

Kettle Brand chips, under Campbell Soup Company for North American operations, are primarily manufactured and distributed across the United States and Canada. The brand enjoys widespread availability through major retailers and food service channels in these core markets. While originating in the US, its popularity has cemented its status as a leading premium snack. (Note: Kettle Foods branded products available in the UK and Europe are managed by Valeo Foods and operate as a separate entity). Global functions for the North American Kettle Brand primarily include manufacturing, supply chain management, robust sales operations, and targeted marketing campaigns focused on its North American consumer base.

Street Address:

3125 Kettle Ct SE

City:

Salem

State/Province:

Oregon

Country:

USA

Where Else Does Kettle Operate Around the World?

Beloit, Wisconsin, USA

Address: 1 St Lawrence Ave, Beloit, WI 53511, USA

Ensures efficient supply and distribution of Kettle Brand products to a large portion of North America, complementing the Salem facility and supporting national reach.

Buying Intent Signals for Kettle

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Kettle? Meet the Executive Team

As of April 2025, Kettle' leadership includes:

Mark A. Clouse - President and CEO, Campbell Soup Company
Chris Foley - Executive Vice President and President – Campbell Snacks
Charles Nevin - Vice President Marketing, Salty Snacks, Campbell Snacks

Who's Investing in Kettle?

Kettle has been backed by several prominent investors over the years, including:

The Vanguard Group
BlackRock
State Street Corporation
Capital World Investors
Geode Capital Management

What Leadership Changes Has Kettle Seen Recently?

Hire1
Exits1

In the past year, Campbell's Snacks division, which steers Kettle Brand, saw a key leadership transition with Chris Foley taking the helm. This change aims to continue the division's growth trajectory, focusing on power brands and innovation within the competitive snack market.

Departures

Valerie Oswalt, Valerie Oswalt departed from her role as President of Campbell Snacks to assume the CEO position at Athletic Brewing Co.

New Appointments:

Chris Foley, Chris Foley appointed to lead Campbell's Snacks division, responsible for brands including Kettle Brand, Goldfish, and Snyder's of Hanover.

What Technology (Tech Stack) Is Used byKettle?

Discover the tools Kettle uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Kettle Email Formats and Examples

As Kettle Brand is part of Campbell Soup Company, email addresses for corporate employees typically follow Campbell's standard email format. For contacting specific departments or individuals related to Kettle Brand, it's best to use the general contact methods provided on the Kettle Brand or Campbell Soup Company websites unless a direct email is known.

first_last@campbells.com

Format

jane_doe@campbells.com

Example

75%

Success rate

What's the Latest News About Kettle?

Food Business NewsMarch 6, 2024

Kettle Brand Contributes to Strong Campbell Snacks Performance in Q2 2024

Campbell Soup Co. reported its second-quarter fiscal 2024 results, highlighting continued growth in its snacks division. Power brands like Kettle Brand, Goldfish, and Snyder's of Hanover drove positive net sales, with Kettle Brand's innovative flavors and strong market presence noted as key contributors to the division's ongoing success and market share gains....more

PR NewswireJune 13, 2023

Kettle Brand Collaborates with Ghetto Gastro for New Krinkle Cut Spicy Honey Glaze Flavor

Kettle Brand announced a partnership with Bronx-based culinary collective Ghetto Gastro to launch a new limited-edition Krinkle Cut chip flavor, Spicy Honey Glaze. This collaboration aimed to bring unique, chef-inspired tastes to the snack aisle, underscoring Kettle Brand's commitment to bold flavor innovation and culturally relevant partnerships....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Kettle, are just a search away.