What Does Kessel Do?

Total employees102
HeadquartersGrancia
Founded1971

Kessel Auto is a distinguished name in the European automotive sphere, renowned for its luxury car dealership, Kessel Motors, which specializes in iconic brands such as Ferrari and Maserati, and its successful motorsport division, Kessel Racing. With a heritage deeply rooted in a passion for performance and automotive excellence, Kessel Auto offers exceptional sales, service, and motorsport experiences. The group, steered by the Kessel family, combines a commitment to quality and customer satisfaction with a competitive spirit on the racetrack, making it a significant player in both the luxury automotive retail and international GT racing circuits.

Where Is Kessel's Headquarters?

HQ Function

Serves as the central hub for the Kessel Auto group's strategic direction, management of Kessel Racing's international motorsport activities, and potentially corporate governance for its various automotive ventures.

Notable Features:

Features a state-of-the-art motorsport facility tailored for race car preparation, engineering, team management, and logistical operations for Kessel Racing. The site reflects a commitment to high-performance engineering and motorsport excellence.

Work Culture:

A dynamic, high-performance work environment driven by a passion for motorsport, precision engineering, and a competitive spirit. The culture emphasizes teamwork, expertise, and achieving top results in both business and racing.

HQ Significance:

The Swiss headquarters is pivotal for Kessel Racing's global operations, leveraging Switzerland's reputation for precision and its central European location. It is the heart of the Kessel brand's competitive identity and motorsport legacy.

Values Reflected in HQ: The headquarters embodies values of performance, precision, innovation, competitive excellence, and a deep-rooted heritage in motorsport.

Location:

Kessel Auto's primary dealership operations are centered in the Netherlands, serving a European clientele. However, its global footprint is significantly extended through Kessel Racing, which competes in prestigious international GT championships across Europe, the Middle East, and occasionally other regions. This motorsport activity provides the Kessel brand with worldwide visibility and underscores its commitment to automotive performance on a global stage.

Street Address:

Via ai Gorla 10

City:

Grancia

State/Province:

Ticino

Country:

Switzerland

Where Else Does Kessel Operate Around the World?

Maastricht-Airport, Limburg/Netherlands

Address: Afrikalaan 21, 6199 AH Maastricht-Airport

Acts as the main customer-facing hub for luxury car enthusiasts and owners in the Benelux region and surrounding European markets, providing showroom experiences, vehicle maintenance, and embodying the Kessel brand's commitment to quality and exclusivity in automotive retail.

Buying Intent Signals for Kessel

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Kessel? Meet the Executive Team

As of April 2025, Kessel' leadership includes:

Ronnie Kessel - Owner & CEO, Kessel Auto SA / Kessel Racing
Bronislaw Tschudi - Director, Kessel Auto SA

Who's Investing in Kessel?

Kessel has been backed by several prominent investors over the years, including:

Kessel Auto is understood to be a privately held company, primarily owned and operated by the Kessel family. Information regarding specific external investors is not publicly disclosed.

What Leadership Changes Has Kessel Seen Recently?

Hire0
Exits0

No major publicly announced executive hires or exits at the top leadership level of Kessel Auto SA or its main subsidiaries (Kessel Motors, Kessel Racing) have been noted in the past 12 months. The leadership structure under Ronnie Kessel appears consistent.

What Technology (Tech Stack) Is Used byKessel?

Discover the tools Kessel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Kessel Email Formats and Examples

Specific email formats for Kessel Auto group entities like Kessel Motors (kessel.nl) or Kessel Racing (kesselracing.ch) are not publicly listed. However, common patterns in the automotive and motorsport industry often involve combinations of first name, last name, and initials.

Likely formats include [first_initial][last]@[domain_name] (e.g., rkessel@kesselracing.ch) or [first].[last]@[domain_name] (e.g., john.doe@kessel.nl).

Format

info@kessel.nl (for Kessel Motors general inquiries)

Example

70%

Success rate

What's the Latest News About Kessel?

Chapeau MagazineOctober 13, 2023

Kessel Auto's Kessel Motors Unveils New State-of-the-Art Maserati Showroom in Maastricht

Kessel Motors, a key part of the Kessel Auto group, celebrated the grand opening of its new, cutting-edge Maserati showroom located in Maastricht. This development significantly enhances its service offerings and customer experience for the prestigious Italian luxury car brand in the Benelux region....more

Dailysportscar.comDecember 7, 2023

Kessel Auto's Racing Division, Kessel Racing, Announces Two-Car Ferrari GT3 Lineup for Gulf 12 Hours

Kessel Racing, the motorsport arm of Kessel Auto, confirmed its participation with a strong two-car Ferrari 296 GT3 entry in the 2023 Gulf 12 Hours at Yas Marina Circuit, Abu Dhabi. This continues their notable presence in premier international GT endurance racing events....more

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