What Does Kelly Blue Book Do?

Total employees9
HeadquartersIrvine
Founded1998

Kelley Blue Book (KBB) is a leading automotive research and vehicle valuation company. For over 90 years, consumers, car dealers, and the automotive industry have trusted KBB for accurate new and used car pricing, reviews, and information. KBB.com provides a wealth of resources, including Fair Market Range, 5-Year Cost to Own data, and the Kelley Blue Book® Instant Cash Offer program, empowering users to make informed decisions when buying, selling, or trading-in vehicles. Kelly Blue Book is a Cox Automotive brand.

Where Is Kelly Blue Book's Headquarters?

HQ Function

Serves as the main operational hub for Kelly Blue Book, focusing on vehicle valuation, automotive data research, product development, editorial content, and digital platform management.

Notable Features:

Modern office campus facilities shared with other Cox Automotive brands, designed to foster collaboration and innovation in automotive technology. The campus often includes amenities geared towards employee well-being and productivity.

Work Culture:

A data-driven, innovative, and collaborative environment. Employees are focused on providing trusted and accurate automotive information. As part of Cox Automotive, the culture emphasizes customer-centricity, technological advancement, and a commitment to the automotive industry.

HQ Significance:

Irvine, California, has been a long-standing center for Kelly Blue Book's operations, solidifying its position as a key player in the automotive data and valuation sector, particularly for the North American market.

Values Reflected in HQ: The headquarters' focus on data, technology, and collaboration reflects KBB's core values of accuracy, trust, innovation, and empowering consumers and industry partners.

Location:

Kelly Blue Book's primary consumer-facing operations are concentrated in North America (the United States and Canada). However, its vehicle valuation data, automotive market insights, and brand reputation are recognized and utilized by automotive professionals, financial institutions, and analysts globally, particularly those dealing with the North American automotive market. KBB is part of Cox Automotive, which has a significant global footprint with operations in numerous countries, providing a broader international context for the brand.

Street Address:

195 Technology Dr

City:

Irvine

State/Province:

California

Country:

USA

Where Else Does Kelly Blue Book Operate Around the World?

Atlanta, Georgia, USA

Address: 6205 Peachtree Dunwoody Rd, Atlanta, GA 30328, USA

Atlanta serves as the global headquarters for Cox Automotive, providing overarching strategy, technology infrastructure, corporate governance, and support for its portfolio of brands, including Kelly Blue Book.

Buying Intent Signals for Kelly Blue Book

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
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Corporate Finance
*Example signal, not calculated in real time

Who's Leading Kelly Blue Book? Meet the Executive Team

As of April 2025, Kelly Blue Book' leadership includes:

Janice Kovatch - SVP & General Manager, Kelley Blue Book & Autotrader (Cox Automotive)
Steve Rowley - President, Cox Automotive
Mark O'Neil - Chief Operating Officer, Cox Automotive
Marianne Johnson - Chief Product Officer, Cox Automotive

Who's Investing in Kelly Blue Book?

Kelly Blue Book has been backed by several prominent investors over the years, including:

Cox Automotive (Parent Company)
Cox Enterprises (Ultimate Parent Company)

What Leadership Changes Has Kelly Blue Book Seen Recently?

Hire1
Exits0

Executive leadership for Kelly Blue Book is deeply integrated with Cox Automotive. Significant leadership changes are typically announced at the Cox Automotive level and impact its portfolio of brands. In the past year, Cox Automotive has made strategic appointments, such as a new CTO, to bolster its technological capabilities across all brands, including KBB. Specific executive shuffles exclusively for KBB's brand leadership are less frequently publicized as standalone events.

New Appointments:

Jeff Tebo, Jeff Tebo was appointed as Chief Technology Officer for Cox Automotive, tasked with enhancing technology platforms and innovation for brands like KBB.

What Technology (Tech Stack) Is Used byKelly Blue Book?

Discover the tools Kelly Blue Book uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Kelly Blue Book Email Formats and Examples

As Kelly Blue Book is a Cox Automotive company, employees generally use email addresses associated with the parent company, Cox Automotive. The most common format is [first].[last]@coxautoinc.com.

[first].[last]@coxautoinc.com

Format

john.doe@coxautoinc.com

Example

90%

Success rate

What's the Latest News About Kelly Blue Book?

PR NewswireMarch 7, 2024

Kelly Blue Book Names Best Family Cars of 2024

Kelley Blue Book, a Cox Automotive company, announced its annual Best Family Cars of 2024 list, highlighting vehicles that excel in safety, value, reliability, driving experience, comfort, and convenience for families....more

Cox Automotive NewsroomFebruary 13, 2024

KBB.com’s Kelley Blue Book® Instant Cash Offer Achieves Record Engagement in 2023

The Kelley Blue Book® Instant Cash Offer (ICO) program on KBB.com saw record-breaking consumer engagement and dealer adoption in 2023, emphasizing its significant role in facilitating vehicle sales and trade-ins for consumers and dealerships....more

Cox Automotive NewsroomApril 24, 2024

Kelly Blue Book Data Informs Cox Automotive's Positive April New-Vehicle Sales Forecast

Leveraging data insights from its brands including Kelly Blue Book, Cox Automotive forecasted an improved new-vehicle sales pace for April 2024, projecting 1.30 million units sold, an increase from the previous year....more

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