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Kelley Blue Book (KBB) is a leading automotive research and vehicle valuation company. For over 90 years, consumers, car dealers, and the automotive industry have trusted KBB for accurate new and used car pricing, reviews, and information. KBB.com provides a wealth of resources, including Fair Market Range, 5-Year Cost to Own data, and the Kelley Blue Book® Instant Cash Offer program, empowering users to make informed decisions when buying, selling, or trading-in vehicles. Kelly Blue Book is a Cox Automotive brand.
Serves as the main operational hub for Kelly Blue Book, focusing on vehicle valuation, automotive data research, product development, editorial content, and digital platform management.
Modern office campus facilities shared with other Cox Automotive brands, designed to foster collaboration and innovation in automotive technology. The campus often includes amenities geared towards employee well-being and productivity.
A data-driven, innovative, and collaborative environment. Employees are focused on providing trusted and accurate automotive information. As part of Cox Automotive, the culture emphasizes customer-centricity, technological advancement, and a commitment to the automotive industry.
Irvine, California, has been a long-standing center for Kelly Blue Book's operations, solidifying its position as a key player in the automotive data and valuation sector, particularly for the North American market.
Kelly Blue Book's primary consumer-facing operations are concentrated in North America (the United States and Canada). However, its vehicle valuation data, automotive market insights, and brand reputation are recognized and utilized by automotive professionals, financial institutions, and analysts globally, particularly those dealing with the North American automotive market. KBB is part of Cox Automotive, which has a significant global footprint with operations in numerous countries, providing a broader international context for the brand.
195 Technology Dr
Irvine
California
USA
Address: 6205 Peachtree Dunwoody Rd, Atlanta, GA 30328, USA
Atlanta serves as the global headquarters for Cox Automotive, providing overarching strategy, technology infrastructure, corporate governance, and support for its portfolio of brands, including Kelly Blue Book.
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As of April 2025, Kelly Blue Book' leadership includes:
Kelly Blue Book has been backed by several prominent investors over the years, including:
Executive leadership for Kelly Blue Book is deeply integrated with Cox Automotive. Significant leadership changes are typically announced at the Cox Automotive level and impact its portfolio of brands. In the past year, Cox Automotive has made strategic appointments, such as a new CTO, to bolster its technological capabilities across all brands, including KBB. Specific executive shuffles exclusively for KBB's brand leadership are less frequently publicized as standalone events.
Discover the tools Kelly Blue Book uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As Kelly Blue Book is a Cox Automotive company, employees generally use email addresses associated with the parent company, Cox Automotive. The most common format is [first].[last]@coxautoinc.com.
[first].[last]@coxautoinc.com
Format
john.doe@coxautoinc.com
Example
90%
Success rate
PR Newswire • March 7, 2024
Kelley Blue Book, a Cox Automotive company, announced its annual Best Family Cars of 2024 list, highlighting vehicles that excel in safety, value, reliability, driving experience, comfort, and convenience for families....more
Cox Automotive Newsroom • February 13, 2024
The Kelley Blue Book® Instant Cash Offer (ICO) program on KBB.com saw record-breaking consumer engagement and dealer adoption in 2023, emphasizing its significant role in facilitating vehicle sales and trade-ins for consumers and dealerships....more
Cox Automotive Newsroom • April 24, 2024
Leveraging data insights from its brands including Kelly Blue Book, Cox Automotive forecasted an improved new-vehicle sales pace for April 2024, projecting 1.30 million units sold, an increase from the previous year....more
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