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Kelley Blue Book's Overview

Total employees438
HeadquartersIrvine
Founded1926

Kelley Blue Book (KBB) is an Irvine, California-based vehicle valuation and automotive research company that is recognized by both consumers and the automotive industry. Founded in 1926, KBB provides a wide range of automotive information, including new and used car prices, expert and consumer reviews, and tools for car buying and selling. It is a subsidiary of Cox Automotive. KBB.com is one of the most visited automotive websites, empowering users to make informed decisions with its comprehensive data and insights.

Where is Kelley Blue Book's Headquarters?

HQ Function

Serves as the central hub for KBB's operations, including data collection and analysis, editorial content creation, product development, marketing, and strategic planning.

Notable Features:

Located within a modern Cox Automotive campus, featuring collaborative workspaces, advanced technological infrastructure, and facilities designed to foster innovation.

Work Culture:

The work culture at KBB, as part of Cox Automotive, is often described as innovative, data-driven, and customer-centric, with a strong emphasis on teamwork and adapting to the evolving automotive landscape.

HQ Significance:

The Irvine headquarters is significant due to its proximity to other automotive companies, tech firms, and a skilled talent pool, enabling KBB to stay at the forefront of automotive research and digital solutions.

Values Reflected in HQ: The headquarters' design and operations likely reflect KBB's core values of trust, accuracy, innovation, and consumer empowerment in the automotive space.

Location:

Kelley Blue Book primarily serves the North American market (United States and Canada) with its vehicle valuation and automotive information services. While its direct consumer-facing brand is concentrated in these regions, its data and methodologies are respected and referenced internationally. As a part of Cox Automotive, which operates in over 200 countries, KBB benefits from global insights and infrastructure, contributing to Cox Automotive's international automotive service offerings. Some KBB data or licensed products may be utilized by Cox Automotive entities or partners in other global markets.

Street Address:

195 Technology Drive

City:

Irvine

State/Province:

CA

Country:

USA

Kelley Blue Book's Global Presence

Atlanta, GA, USA (Cox Automotive HQ)

Address: 6205 Peachtree Dunwoody Rd, Atlanta, GA 30328, USA

Serves as the global headquarters for Cox Automotive, providing strategic direction and shared services for all its brands, including Kelley Blue Book.

Burlington, VT, USA (Dealer.com/Cox Automotive)

Address: 1 Howard Street, Burlington, VT 05401, USA

Hub for digital marketing technology and services within Cox Automotive, indirectly supporting KBB's online presence and dealer-facing products.

Buying Intent Signals for Kelley Blue Book

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Kelley Blue Book

As of April 2025, Kelley Blue Book' leadership includes:

Steve Rowley - President, Cox Automotive
Jessica Stafford - Senior Vice President, Consumer Solutions (Kelley Blue Book & Autotrader), Cox Automotive
Randy Kobat - Senior Vice President of Core Products (KBB, Autotrader, Dealer.com), Cox Automotive
Mark F. Bowser - Executive Vice President and Chief Financial Officer, Cox Automotive
Michele Parks - Chief People Officer, Cox Automotive
Marianne Johnson - Chief Product Officer, Cox Automotive

Investors of Kelley Blue Book

Kelley Blue Book has been backed by several prominent investors over the years, including:

Cox Automotive (Parent Company)
Cox Enterprises (Ultimate Parent Company - Privately Held)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Key leadership changes at Cox Automotive, the parent company of Kelley Blue Book, can influence the strategic direction and operations of KBB. Over the past year, notable appointments have occurred at the Cox Automotive level.

New Appointments:

Michele Parks, Michele Parks was appointed Chief People Officer for Cox Automotive, responsible for talent and HR functions supporting Kelley Blue Book and other brands.

Technology (Tech Stack) used by Kelley Blue Book

Discover the tools Kelley Blue Book uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Kelley Blue Book Email Formats and Examples

As Kelley Blue Book is a subsidiary of Cox Automotive, employee email addresses typically follow the standard Cox Automotive corporate email format. The most common pattern observed is [firstname].[lastname]@coxautoinc.com.

firstname.lastname@coxautoinc.com

Format

jane.doe@coxautoinc.com

Example

90%

Success rate

News and media

Cox Automotive NewsroomMay 7, 2024

Kelley Blue Book (via Cox Automotive) Forecast: April Auto Sales Show Some Weakness, But Modest Growth Still Expected for 2024

Cox Automotive reported that April U.S. auto sales showed some signs of weakness, though the overall market is still expected to see modest growth in 2024. Kelley Blue Book data indicated average transaction prices for new vehicles decreased year over year, benefiting consumers....more

PR NewswireFebruary 28, 2024

Kelley Blue Book Names Best Family Cars of 2024

Kelley Blue Book's editorial team announced its choices for the Best Family Cars of 2024, highlighting vehicles that offer top-tier safety, practicality, comfort, and value for families....more

Cox Automotive NewsroomFebruary 6, 2024

New-Vehicle Affordability Improves for Fourth Straight Month, According to Kelley Blue Book's Cox Automotive Analysis

Kelley Blue Book's analysis showed that new-vehicle affordability in the U.S. improved for the fourth consecutive month in January 2024, driven by lower average transaction prices and improved incentives....more

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