Keds is an American brand of canvas shoes with rubber soles, founded in 1916. Acquired by Stride Rite Corporation in 1979, and later by Wolverine World Wide in 2012, Keds was subsequently purchased by Designer Brands Inc. in February 2023. Known for its iconic 'Champion' sneaker, Keds has a rich history of being a staple in women's fashion and casual footwear, often associated with comfort, classic style, and female empowerment. The brand continues to offer a variety of shoe styles for women, men, and children, maintaining its legacy while evolving with contemporary trends under its new ownership.
The Designer Brands Inc. headquarters serves as the central operational hub for all its brands, including Keds. This includes strategic planning, brand management, marketing, product development oversight, finance, supply chain management, and corporate functions for Keds.
The Designer Brands Inc. campus is a modern corporate facility designed to support its large-scale retail and brand operations. It likely features collaborative workspaces and showrooms for its various brands.
As part of Designer Brands Inc., the work culture related to Keds would be integrated within a larger corporate environment focused on retail, fashion, and consumer brands. This likely involves a fast-paced, collaborative atmosphere with an emphasis on innovation, customer experience, and brand growth.
This location is significant as it's the current center of operations and strategic decision-making for the Keds brand, following its acquisition by Designer Brands Inc. It dictates the future direction and growth of Keds within the DBI portfolio.
Keds products are sold in numerous countries worldwide through a mix of channels including department stores, specialty footwear retailers, Keds' own e-commerce sites, and third-party online platforms. Under Designer Brands Inc., Keds' global distribution, marketing, and brand strategy are managed centrally with regional execution, ensuring the brand reaches consumers across North America, Europe, Asia, Latin America, and other key markets. This involves global brand campaigns adapted for local relevance and supply chain management to support international sales.
810 DSW Drive
Columbus
Ohio
USA
Address: Specific address not publicly listed for Keds brand-specific office; likely utilizes Designer Brands Inc. or partner showrooms/offices in key markets.
To maintain visibility and connection with the US fashion industry, manage relationships with key retail partners, and engage with media and influencers in a primary market.
Address: Keds products are distributed internationally; specific brand offices are integrated within Designer Brands Inc.'s international distribution network or managed by regional partners.
To manage sales, marketing, and distribution of Keds footwear in specific international territories, adapting strategies to local market preferences and consumer behavior.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Keds' leadership includes:
Keds has been backed by several prominent investors over the years, including:
The most significant executive change for Keds in the recent period (extending slightly beyond 12 months for context) was the appointment of Allison Malcolm as President of Keds following the brand's acquisition by Designer Brands Inc. in early 2023. This marked a new leadership direction for Keds under its new parent company.
Discover the tools Keds uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As Keds is part of Designer Brands Inc. (DBI), employee email addresses will likely follow the corporate format of DBI. Common formats include first initial and last name, or first name and last name separated by a dot.
j[last]@dbi.com (e.g., jdoe@dbi.com), [first].[last]@dbi.com (e.g., jane.doe@dbi.com)
Format
amalcolm@dbi.com (example based on Allison Malcolm)
Example
80%
Success rate
Designer Brands Inc. Investor Relations • February 10, 2023
Designer Brands Inc. announced its acquisition of the Keds brand, including all Keds products, its e-commerce business, and brand trademarks, from Wolverine World Wide. This move aims to expand Designer Brands' portfolio of owned brands....more
Footwear News • March 29, 2023
Following its acquisition of Keds, Designer Brands Inc. appointed Allison Malcolm as the new president of the heritage sneaker brand. Malcolm previously held leadership roles at Clarks Americas....more
Footwear News • September 7, 2023
Keds partnered with luxury ready-to-wear brand Altuzarra for a footwear collection that debuted at Altuzarra’s spring 2024 New York Fashion Week show, showcasing a blend of Keds' classic styles with Altuzarra's modern aesthetic....more
Footwear News • April 24, 2024
Keds launched its new 'Cloud Foam' collection, featuring sneakers with enhanced cushioning technology designed for superior comfort. The collection aims to combine Keds' timeless style with modern comfort innovations....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Keds, are just a search away.