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Keds's Overview

Total employees155
HeadquartersColumbus
Founded

Keds is an American brand of canvas shoes with rubber soles, founded in 1916. Acquired by Stride Rite Corporation in 1979, and later by Wolverine World Wide in 2012, Keds was subsequently purchased by Designer Brands Inc. in February 2023. Known for its iconic 'Champion' sneaker, Keds has a rich history of being a staple in women's fashion and casual footwear, often associated with comfort, classic style, and female empowerment. The brand continues to offer a variety of shoe styles for women, men, and children, maintaining its legacy while evolving with contemporary trends under its new ownership.

Where is Keds's Headquarters?

HQ Function

The Designer Brands Inc. headquarters serves as the central operational hub for all its brands, including Keds. This includes strategic planning, brand management, marketing, product development oversight, finance, supply chain management, and corporate functions for Keds.

Notable Features:

The Designer Brands Inc. campus is a modern corporate facility designed to support its large-scale retail and brand operations. It likely features collaborative workspaces and showrooms for its various brands.

Work Culture:

As part of Designer Brands Inc., the work culture related to Keds would be integrated within a larger corporate environment focused on retail, fashion, and consumer brands. This likely involves a fast-paced, collaborative atmosphere with an emphasis on innovation, customer experience, and brand growth.

HQ Significance:

This location is significant as it's the current center of operations and strategic decision-making for the Keds brand, following its acquisition by Designer Brands Inc. It dictates the future direction and growth of Keds within the DBI portfolio.

Values Reflected in HQ: The headquarters likely reflects Designer Brands Inc.'s corporate values, such as customer focus, innovation in retail and branding, collaboration across its portfolio, and a commitment to its diverse range of footwear brands.

Location:

Keds products are sold in numerous countries worldwide through a mix of channels including department stores, specialty footwear retailers, Keds' own e-commerce sites, and third-party online platforms. Under Designer Brands Inc., Keds' global distribution, marketing, and brand strategy are managed centrally with regional execution, ensuring the brand reaches consumers across North America, Europe, Asia, Latin America, and other key markets. This involves global brand campaigns adapted for local relevance and supply chain management to support international sales.

Street Address:

810 DSW Drive

City:

Columbus

State/Province:

Ohio

Country:

USA

Keds's Global Presence

New York, NY/USA

Address: Specific address not publicly listed for Keds brand-specific office; likely utilizes Designer Brands Inc. or partner showrooms/offices in key markets.

To maintain visibility and connection with the US fashion industry, manage relationships with key retail partners, and engage with media and influencers in a primary market.

Global Markets (Various)

Address: Keds products are distributed internationally; specific brand offices are integrated within Designer Brands Inc.'s international distribution network or managed by regional partners.

To manage sales, marketing, and distribution of Keds footwear in specific international territories, adapting strategies to local market preferences and consumer behavior.

Buying Intent Signals for Keds

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Keds

As of April 2025, Keds' leadership includes:

Allison Malcolm - President, Keds (at Designer Brands Inc.)
Doug Howe - Chief Executive Officer, Designer Brands Inc.
Sarah Crockett - Chief Marketing Officer, Designer Brands Inc.
Mary Turner - President, Owned Brands, Designer Brands Inc.

Investors of Keds

Keds has been backed by several prominent investors over the years, including:

Keds is owned by Designer Brands Inc. (NYSE: DBI), a publicly traded company. Major institutional investors in Designer Brands Inc. typically include firms like BlackRock, The Vanguard Group, Dimensional Fund Advisors, State Street Corporation, and other asset management firms and mutual funds.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

The most significant executive change for Keds in the recent period (extending slightly beyond 12 months for context) was the appointment of Allison Malcolm as President of Keds following the brand's acquisition by Designer Brands Inc. in early 2023. This marked a new leadership direction for Keds under its new parent company.

New Appointments:

Allison Malcolm, Allison Malcolm appointed as President of Keds, bringing her extensive footwear and brand leadership experience to steer Keds under Designer Brands Inc.

Technology (Tech Stack) used by Keds

Discover the tools Keds uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Keds Email Formats and Examples

As Keds is part of Designer Brands Inc. (DBI), employee email addresses will likely follow the corporate format of DBI. Common formats include first initial and last name, or first name and last name separated by a dot.

j[last]@dbi.com (e.g., jdoe@dbi.com), [first].[last]@dbi.com (e.g., jane.doe@dbi.com)

Format

amalcolm@dbi.com (example based on Allison Malcolm)

Example

80%

Success rate

News and media

Designer Brands Inc. Investor RelationsFebruary 10, 2023

Designer Brands Inc. Acquires Keds Brand from Wolverine Worldwide

Designer Brands Inc. announced its acquisition of the Keds brand, including all Keds products, its e-commerce business, and brand trademarks, from Wolverine World Wide. This move aims to expand Designer Brands' portfolio of owned brands....more

Footwear NewsMarch 29, 2023

Designer Brands Taps Allison Malcolm as President of Keds

Following its acquisition of Keds, Designer Brands Inc. appointed Allison Malcolm as the new president of the heritage sneaker brand. Malcolm previously held leadership roles at Clarks Americas....more

Footwear NewsSeptember 7, 2023

Keds Collaborates With Altuzarra on NYFW Collection

Keds partnered with luxury ready-to-wear brand Altuzarra for a footwear collection that debuted at Altuzarra’s spring 2024 New York Fashion Week show, showcasing a blend of Keds' classic styles with Altuzarra's modern aesthetic....more

Footwear NewsApril 24, 2024

Keds Unveils Its New ‘Cloud Foam’ Collection That’s Like ‘Walking on Clouds’

Keds launched its new 'Cloud Foam' collection, featuring sneakers with enhanced cushioning technology designed for superior comfort. The collection aims to combine Keds' timeless style with modern comfort innovations....more

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